Ryan O. Emge

Ryan O. Emge

New York, New York, United States
8K followers 500+ connections

About

Digital Transformation & go-to-market leader with a proven track record of driving…

Articles by Ryan O.

Activity

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Experience

  • ServiceNow Graphic

    ServiceNow

    New York City Metropolitan Area

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    Greater New York City Area

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    Greater New York City Area

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    Washington D.C. Metro Area

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    San Jose, CA

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    Washington DC-Baltimore Area

Education

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    Activities and Societies: Business Fundamentals, Business Analytics, Economics for Managers, Financial Accounting

    Key concepts:
    Analyze and interpret data to inform business decisions
    Implement analytical techniques in Excel
    Develop effective pricing strategies
    Identify sources of competitive advantage through differentiation
    Evaluate the financial health of a business using financial statements
    Prepare and evaluate financial forecasts

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    Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

    https://www.coursera.org/account/accomplishments/certificate/55TEMFX38CCB

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Volunteer Experience

  • Digital Marketing Instructor

    Digital Marketing Instructor

    BrainStation

    - Present 4 years 3 months

  • After work volunteer for kids grades 6-8

    After work volunteer for kids grades 6-8

    TRUE Mentors

    - 9 months

    Children

  • Co-Chair

    Co-Chair

    Bike Weehawken

    Health

    Our mission is to improve safety for pedestrians, motorists, and cyclists. We believe that we can accomplish this mission by enhancing our streets by adopting the “Complete Streets” vision in the Township of Weehawken.

Licenses & Certifications

Publications

  • Leveraging LinkedIn’s Navigator to Scale Business Development

    Legal Marketing Association

    Busy and overtaxed marketers and business developers need to use all technologies at their disposal to leverage human effort to win business — and encourage and train lawyers to do so independently. With respect to LinkedIn, this means going beyond the basics. This session will provide case studies on how to leverage LinkedIn’s Navigator platform in firms of various sizes and practice areas. Learn how to transform even your most hesitant of lawyers into bona fide business development…

    Busy and overtaxed marketers and business developers need to use all technologies at their disposal to leverage human effort to win business — and encourage and train lawyers to do so independently. With respect to LinkedIn, this means going beyond the basics. This session will provide case studies on how to leverage LinkedIn’s Navigator platform in firms of various sizes and practice areas. Learn how to transform even your most hesitant of lawyers into bona fide business development machines.

    You will learn:

    The impact that leveraging the full power of a firm’s updated and real-time network can have on revenue
    How three firms have adopted the platform, implemented it globally and achieved lawyer buy-in and usage
    The ROI for each firm since inception
    The impact on all firms, from solo marketers supporting a few dozen lawyers to firms with global presence in dozens of offices, as well as niche practices focused on subjects, industries or geographies

    Other authors
    See publication
  • Pay to Play: How to Make the Most Out of Your Facebook Ad Dollars

    PR News

    Pay to Play: How to Make the Most Out of Your Facebook Ad Dollars
    Going into 2017, Facebook ad revenue had jumped 53% year-over-year, proving that brands are increasingly investing time and money into Facebook advertising. Even nonprofits and small organizations formerly without a social media advertising budget have jumped into the fray. Smart communicators have figured out strategies that get maximum value out of each dollar spent on Facebook, ensuring the most important segments of their…

    Pay to Play: How to Make the Most Out of Your Facebook Ad Dollars
    Going into 2017, Facebook ad revenue had jumped 53% year-over-year, proving that brands are increasingly investing time and money into Facebook advertising. Even nonprofits and small organizations formerly without a social media advertising budget have jumped into the fray. Smart communicators have figured out strategies that get maximum value out of each dollar spent on Facebook, ensuring the most important segments of their audiences are being targeted in the right place, at the right time. In this session we’ll look at Facebook campaigns that used an ad budget effectively to get content in front of its intended audience—and made the investment worthwhile by directly tying the campaign to business objectives.

    How did we get here? Brief History
    What are Facebook’s paid media opportunities today?
    How Facebook paid media supports your goals
    Recommendations & takeaways

    http://www.prnewsonline.com/go/2017-facebook-boot-camp/#agenda

    Other authors
    See publication
  • Branding through Social Media - Leverage Your Likes

    Do you know how to drive revenue through brand likability using Social Media platforms, such as Facebook, LinkedIn, Pinterest, Instagram, and Twitter? Are you up-to-date on the latest Social Media best practice?

    Join SACC New York and listen to our panel discussion on Social Media and explore how it can be leveraged for maximum results. Social Media experts will provide an overview of different Social Media platforms, current Social Media trends & their implications, how to tailor…

    Do you know how to drive revenue through brand likability using Social Media platforms, such as Facebook, LinkedIn, Pinterest, Instagram, and Twitter? Are you up-to-date on the latest Social Media best practice?

    Join SACC New York and listen to our panel discussion on Social Media and explore how it can be leveraged for maximum results. Social Media experts will provide an overview of different Social Media platforms, current Social Media trends & their implications, how to tailor Social Media tools to your existing business strategies and Social Media tools for monitoring & ROI.

    Hermine Abdon, Intelligence Analyst, Whispr Group
    Kristina Borgwing, Manager Digital Media, Ralph Lauren
    Ryan O. Emge, Senior Social Media & Digital Marketing Manager, Samsung Electronics America
    John Lööf, Product Manager, LinkedIn
    Hazel Swayne, Global Partnership Director, Hyper Island

    Other authors
    See publication
  • Distributed Visual Content Tracking

    DIGITAL EAST

    With the investment in developing and distributing content comes an increasing expectation to track the business results of that investment. But measuring the ROI of content marketing is a complex endeavor. This session will offer an overview of how brands are measuring the return on their content marketing investments, strategies for tracking content creation and distribution, and what a successful content strategists needs to exceed expectations.

    See publication

Organizations

  • ANA Business Marketing - NYC Chapter

    Member

    - Present

    Today, ANA Business Marketing NYC is the epicenter of B2B in the New York area, serving the local needs of ANA Business Marketing national members – and more broadly serving the needs of all B2B marketers. Our purpose is to mentor up-and-comers at the helm of what’s next, to provide access to game-changing people and companies that accelerate careers, skills and connections. Over 1,200 members strong, ANA Business Marketing NYC is B2B marketing in New York.

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