About
Digital Transformation & go-to-market leader with a proven track record of driving…
Articles by Ryan O.
Activity
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We were so proud to see BT Business’ CIO Hena Shamim Jalil join Bill McDermott’s keynote at ServiceNow’s #Knowledge24 in Vegas! Being named…
We were so proud to see BT Business’ CIO Hena Shamim Jalil join Bill McDermott’s keynote at ServiceNow’s #Knowledge24 in Vegas! Being named…
Liked by Ryan O. Emge
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Move over ESG, it's EESG. The missing E - economics - should be harmonized with sustainability for the complete picture. The color of money has to be…
Move over ESG, it's EESG. The missing E - economics - should be harmonized with sustainability for the complete picture. The color of money has to be…
Liked by Ryan O. Emge
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NVIDIA Founder and CEO Jensen Huang joins ServiceNow President and COO CJ Desai on the Knowledge main stage to share how NVIDIA and ServiceNow are…
NVIDIA Founder and CEO Jensen Huang joins ServiceNow President and COO CJ Desai on the Knowledge main stage to share how NVIDIA and ServiceNow are…
Liked by Ryan O. Emge
Experience
Education
Volunteer Experience
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Digital Marketing Instructor
Digital Marketing Instructor
BrainStation
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After work volunteer for kids grades 6-8
After work volunteer for kids grades 6-8
TRUE Mentors
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Co-Chair
Co-Chair
Bike Weehawken
Licenses & Certifications
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Doing business in Asia
National University of Singapore
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Swedish Language - A1, A2, A2+ Level
Folkuniversitetet
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Swedish Language A2
The Swedish School-Svenska Skolan
Publications
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Leveraging LinkedIn’s Navigator to Scale Business Development
Legal Marketing Association
Busy and overtaxed marketers and business developers need to use all technologies at their disposal to leverage human effort to win business — and encourage and train lawyers to do so independently. With respect to LinkedIn, this means going beyond the basics. This session will provide case studies on how to leverage LinkedIn’s Navigator platform in firms of various sizes and practice areas. Learn how to transform even your most hesitant of lawyers into bona fide business development…
Busy and overtaxed marketers and business developers need to use all technologies at their disposal to leverage human effort to win business — and encourage and train lawyers to do so independently. With respect to LinkedIn, this means going beyond the basics. This session will provide case studies on how to leverage LinkedIn’s Navigator platform in firms of various sizes and practice areas. Learn how to transform even your most hesitant of lawyers into bona fide business development machines.
You will learn:
The impact that leveraging the full power of a firm’s updated and real-time network can have on revenue
How three firms have adopted the platform, implemented it globally and achieved lawyer buy-in and usage
The ROI for each firm since inception
The impact on all firms, from solo marketers supporting a few dozen lawyers to firms with global presence in dozens of offices, as well as niche practices focused on subjects, industries or geographiesOther authorsSee publication -
Pay to Play: How to Make the Most Out of Your Facebook Ad Dollars
PR News
Pay to Play: How to Make the Most Out of Your Facebook Ad Dollars
Going into 2017, Facebook ad revenue had jumped 53% year-over-year, proving that brands are increasingly investing time and money into Facebook advertising. Even nonprofits and small organizations formerly without a social media advertising budget have jumped into the fray. Smart communicators have figured out strategies that get maximum value out of each dollar spent on Facebook, ensuring the most important segments of their…Pay to Play: How to Make the Most Out of Your Facebook Ad Dollars
Going into 2017, Facebook ad revenue had jumped 53% year-over-year, proving that brands are increasingly investing time and money into Facebook advertising. Even nonprofits and small organizations formerly without a social media advertising budget have jumped into the fray. Smart communicators have figured out strategies that get maximum value out of each dollar spent on Facebook, ensuring the most important segments of their audiences are being targeted in the right place, at the right time. In this session we’ll look at Facebook campaigns that used an ad budget effectively to get content in front of its intended audience—and made the investment worthwhile by directly tying the campaign to business objectives.
How did we get here? Brief History
What are Facebook’s paid media opportunities today?
How Facebook paid media supports your goals
Recommendations & takeaways
http://www.prnewsonline.com/go/2017-facebook-boot-camp/#agendaOther authorsSee publication -
Branding through Social Media - Leverage Your Likes
Do you know how to drive revenue through brand likability using Social Media platforms, such as Facebook, LinkedIn, Pinterest, Instagram, and Twitter? Are you up-to-date on the latest Social Media best practice?
Join SACC New York and listen to our panel discussion on Social Media and explore how it can be leveraged for maximum results. Social Media experts will provide an overview of different Social Media platforms, current Social Media trends & their implications, how to tailor…Do you know how to drive revenue through brand likability using Social Media platforms, such as Facebook, LinkedIn, Pinterest, Instagram, and Twitter? Are you up-to-date on the latest Social Media best practice?
Join SACC New York and listen to our panel discussion on Social Media and explore how it can be leveraged for maximum results. Social Media experts will provide an overview of different Social Media platforms, current Social Media trends & their implications, how to tailor Social Media tools to your existing business strategies and Social Media tools for monitoring & ROI.
Hermine Abdon, Intelligence Analyst, Whispr Group
Kristina Borgwing, Manager Digital Media, Ralph Lauren
Ryan O. Emge, Senior Social Media & Digital Marketing Manager, Samsung Electronics America
John Lööf, Product Manager, LinkedIn
Hazel Swayne, Global Partnership Director, Hyper IslandOther authorsSee publication -
Distributed Visual Content Tracking
DIGITAL EAST
With the investment in developing and distributing content comes an increasing expectation to track the business results of that investment. But measuring the ROI of content marketing is a complex endeavor. This session will offer an overview of how brands are measuring the return on their content marketing investments, strategies for tracking content creation and distribution, and what a successful content strategists needs to exceed expectations.
Organizations
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ANA Business Marketing - NYC Chapter
Member
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Great news -- writing to share that I have recently obtained my PMP certification! During the past few months, I dedicated some time away from…
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