Archive for October, 1967


Posted on 18. Oct, 1967 by .




Only V-4 on U. S. Market

New York, Oct. 18–SAAB, the Swedish safety-engineered car, today introduced two luxury type additions to its 1967 line. The new models, equipped with V-4 engines, are in addition to the previously announced two-cycle engine models which offer a Lifetime warranty on the engine as well as a radical price reduction for 1967.

The new SAAB V-4 models have been given completely new interior styling with full floor carpets, new side upholstery and seats and back covers in Scandinavian type textiles. New outside trim including wheel embellishers and chrome strips also serves to show off the V-4 SAAB models.

The new engine — a radical change from SAAB’s previous reliance on two-cycle, three- cylinder engines — is, according to Ralph T. Millet, president of SAAB USA, Inc., the only V-4 now offered in the United States. The engine is made for SAAB by Ford of Germany and develops 73 horsepower SAE with a cylinder displacement of 1500 cc.

Though this is the first time the V-4 engine is used in a production SAAB, Mr. Millet points out that this engine originally was designed in a Swedish SAAB car. He explains that the SAAB V-4 engine is a further development of a powerplant desgned originally for use in American Ford’s Cardinal compact proect. During its development stages Ford tried out this engine in SAAB cars bought from SAAB dealers near U. S. Ford plants in Michigan.

Despite this heritage, however, the Ford engine was accepted by SAAB only after several years of rigorous tests and analyses of many available four-cycle engines, said Mr. Millet.

“The addition of the luxury V-4 models to the SAAB line,” Mr. Millet said, “gives SAAB dealers a complete line of cars to meet any demand.”

The 1967 SAAB line starts with a standard sedan model, equipped with SAAB ‘ s Shrike two-cycle three-cylinder engine, and priced beginning at $1,795 — a price reduction of some $200. All SAAB Shrike engines are offered with a lifetime engine warranty, the first in the industry. Engines are guaranteed for both parts and labor for the first 24,000 miles or 24 months and guaranteed for parts for as long as the car is owned by the original purchaser. Port of Entry prices of the V-4 models are $2,295 for the Sedan and $2,575 for the Station Wagon.

The Shrike engine warranty is given both with the standard SAAB two-cycle engine and with the new 1967 oil-injection engine — a new SAAB development in two-cycle engine technology.

In both two-cycle and V-4 models, Mr. Millet stressed that the basic interest of SAAB is the safety of its drivers and passengers. In line with this thinking SAAB has added a new large type front wheel disc brake, designed especially for the high-performance models. Of course all SAABs still feature the now famous “dual diagonal” braking system, recently hailed by the National Space Administration as the best double braking system on wet pavements. The system works on alternate front and rear wheels.

Other safety features, available for several years as standard SAAB equipment, but only added recently to other makes, include: collapsible type steering column; pop-out windshield; energy-absorbing front structure; roll-bar windshield construction; three- point safety harness; padded dash and sun visors; and safety door latches and seat locks.

New for most 1967 SAAB models are extra powerful two-speed windshield wiper motors and alternators instead of generators.

SAAB sales in the United States for 1966 will be in the vicinity of 8,000 units, according to SAAB President Millet. This represents a 40% increase over 1965 and reflects the basic expansion plans of SAAB in the U. S. With the build-up of many new dealerships especially on the West Coast and Alaska where SAAB was not represented until this year, the 1967 sales hike is expected to hit 50% for a total of 12,000 units.

“With the new models for 1967, our dealers have a wider range of cars for a wider range of customers,” Mr. Millet noted, adding that production of the V-4 models in Sweden is at a high level so that deliveries in this country should keep pace with the expected

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