Archive for September, 1997

SAAB WEBSITE GETS PERSONAL WITH SAAB-i

Posted on 26. Sep, 1997 by .

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SAAB WEBSITE GETS PERSONAL WITH SAAB-i

NORCROSS, Ga. – The Internet isn’t just for information anymore. Today, businesses can leverage this powerful and cost-effective medium as a
supplement, or alternative, to conventional direct marketing programs. And, they can deliver messages faster, for less money, and-most importantly-customize the information to individual needs. That’s an opportunity Saab Cars USA, Inc. is leveraging with the debut of Saab-i: Your Personal Information Vehicle. This new program is a web-based, free subscriber service that tailors the latest Saab news and product information to a current or prospective Saab owner’s personal preferences.

Saab-i can be found on the www.saabusa.com corporate website, and is available free of charge to any site visitor who completes a personal profile form.
Based on such survey information as type of car owned, preferred attributes such as safety or performance features, and recreational preferences, Saab-i
subscribers receive personalized e-mail on a monthly basis. Each e-mail includes a link to a customized website, where the subscriber will discover a menu of customized information created for his or her individual profile.

For example, a site visitor who currently owns a new-model competitive car (and 30% of Saab’s website visitors do), who is primarily interested in performance and likes to go mountain biking in his spare time, might receive a custom website that includes a comparison of his model car versus a competitive Saab model, an overview of Saab performance attributes, information on the power of turbocharging and a special offer for a Saab bike rack.

Saab will be testing the program for a six-month period, and expects to build a significant database of prospective buyers. In additional to closely tracking
subscriber demographics, Saab, in conjunction with partner Martin Interactive, a division of The Martin Agency, Richmond, Virginia, will be measuring incremental sales generated from the service.
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SAAB ANNOUNCES NEW BRAND CAMPAIGN

Posted on 18. Sep, 1997 by .

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SAAB ANNOUNCES NEW BRAND CAMPAIGN

NORCROSS, Ga. – Saab owners have understood the beauty of Saab’s intelligent engineering for five decades. Now Saab wants to let everyone else in on their secret. The messenger is Saab’s new brand campaign, scheduled to debut nationally with outdoor, print and broadcast spots in early September. The message? “It’s very simple,” says John Orth, vp, sales and marketing, Saab Cars USA, Inc. “We are going to start telling consumers exactly why half a century of unconventional thinking has resulted in better cars.”

Developed by Saab’s advertising agency partner, Richmond, Virginia-based The Martin Agency, the Saab campaign takes the “unconventional” theme established by the previous “Find Your Own Road” campaign to its next level. Instead of focusing on the type of individual who chooses a Saab, the new campaign aggressively shifts the focus from driver to car, focusing on key product features and the heritage behind them. And, it does so with gloves off.

“The campaign is definitely designed to have a provocative, aggressive tone-but never without a hint of wit and charm,” explains Kerry Feuerman, executive vp and creative group director, The Martin Agency. “Every ad reminds the consumer about the two Saab features most on people’s mind when they buy a car: safety and performance. There is also a clear element of entertainment, but never at the expense of the car’s substance.” An example of the campaign’s tongue-in-cheek tonality is evident in one of the first national print ads to debut. Paying homage to Saab’s decades of real-world safety testing and the company’s long tradition of voluntary crash testing, the ad’s headline reads: “If there were elephants in Sweden, we’d have a safety test for that,
too.” A photo inset on the top-right of the ad page includes a photo of a moose-alluding to the company’s industry-unique moose collision test. The moose test, which is just one of the 21 crash tests Saab performs during development of a car, involves a head-on crash with a 850-lb. steel cable moose dummy. Because there are nearly 34,000 wildlife accidents in Sweden every year, the ability to withstand the incredible force of such an impact is built into every Saab.

Feuerman emphasizes that the advertising work is designed to evoke some of the strong emotions you feel when driving a Saab. “Powerful photography is a key element-every Saab is photographed or filmed in motion, and each image communicates mystery, styling and performance.”

Like the print executions, the first television spot to debut is a study in motion and mystery-with a sophisticated sense of humor. It spotlights the pure performance prowess and fun-to-drive quotient of the Saab 900 Convertible. A couple, soaking up the brilliant sunshine while enjoying a sequence of winding mountain roads in their Saab 900 Convertible, isn’t deterred by the encroaching, ominous shadows-cast by the setting sun. As the shadows threaten to overtake the car, the Saab driver simply downshifts, and courtesy of turbocharged performance, jets out of nightfall in pursuit of the sun. The voice-over simply states: “The convertible top lets you enjoy the sun. The turbocharged engine lets you enjoy it longer.”

Later work, according to Feuerman, will also begin integrating a nod of appreciation to a part of Saab history that influenced Saab’s early design and engineering philosophy-its roots as an aircraft manufacturer.

In addition to supporting the current Saab 900 and 9000 product line, and the launch of the company’s all-new Saab 9-5 luxury sedan in the spring of 1998, the new brand campaign is designed to position Saab for what will be its most product-intensive period in its 50-year history. “The Saab 9-5 is really a new beginning for Saab,” affirms John Orth. “After its spring 1998 launch, we’ll continue with several aggressive new product introductions right through the turn of the century. It’s therefore especially important to us that consumers fully understand the scope of the Saab brand offer, and why our cars are a better alternative to the competition-instead of simply being a niche brand.” And that, Orth says, is why the new campaign is single-minded about the synthesis of performance and safety in every Saab, and the heritage of unconventional thinking behind it. “Let’s face it,” says Orth, “there are many safe cars on the market. There are equally as many performance cars on the market. But there is absolutely no reason why a customer would have to sacrifice one
attribute for the other. Saab is the one choice that gives you the best of both-all from a company that has a compelling story to tell.”

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SAFETY AND PERFORMANCE ARE 1998 SAAB FUNDAMENTALS

Posted on 01. Sep, 1997 by .

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SAFETY AND PERFORMANCE ARE 1998 SAAB FUNDAMENTALS

NORCROSS, Ga. – In a Saab, safety and performance are engineered hand-in-hand to provide an exceptional driving experience. Many of the same superior handling, braking and acceleration characteristics that give Saab cars an extra measure of safety on the road also contribute to a high level of pure driving pleasure. For 1998, Saab introduces a 900 S Turbo Coupe, a limited production of the 9000 CSE and offers numerous vehicle enhancements in safety, comfort and appearance.

In everyday driving, it’s usually the performance attributes that make Saab drivers so enthusiastic about their brand. Whether it’s Saab’s aggressive road-holding, the exhilarating acceleration of a turbocharged 900 or 9000, or perhaps the open-top indulgence of the sleek 900 Convertible, each and every
Saab satisfies a driver’s desire for motoring fun – with the underlying security of Saab’s many active and passive safety systems.

For 1998, Saab brings the turbocharged performance of its 185-hp 2.0L Turbo four-cylinder to the Saab 900 S Coupe, along with a special low price. The
limited production Saab 900 S Turbo Coupe commemorates the 20th anniversary of turbocharging in a production Saab: the 1978 Saab 99 Turbo. In
the same vein as that original pioneer, the 1998 Saab 900 S Turbo Coupe offers a sporty three-door profile, hatchback utility and the turbocharger’s extra power and low-end torque on demand.

Enhancements Further Improve Saab Safety

Safety in Saab cars is continually under development, and all safety work is based on the Saab Real-Life Safety concept – the cars must be as safe as
possible in real-life situations, instead of only in specific crash tests. Saab is constantly researching and reviewing safety systems, seeking ways to improve
occupant safety even more. All variants of the 1998 Saab 900, including the 900 Convertible, receive strengthened side-impact protection that already will
conform to future European side-impact requirements. The steel reinforcing beams in the doors have been strengthened and repositioned to make them
better able to absorb impact forces and distribute energy to the safety cage surrounding the interior. Additional impact absorbing material has been added
between the outer and inner steel panels of the door, as well as between the doors’ structure and the interior door trim. B-pillar reinforcements increase the
rigidity of the center roof pillar, further strengthening the Saab’s safety cage. The powerful Saab 900 four-wheel disc brakes, which were increased in size for
the 1997 model year, now incorporate the latest generation of ABS electronic control unit by Bosch. New brakes pads provide a clearly audible warning when
the pads are reaching the limits of their useful life. All Saabs feature a full complement of active and passive safety equipment, including daytime running
lights, dual air bags, three-point safety belts with front pretensioners, anti-lock four-wheel disc brakes and safety cage construction with front and rear crumple zones.

For 1998, all Saab 900 models – five-door, Coupe and Convertible – receive new front and rear bumper treatment, featuring a body colored fascia with black trim. The clutch system is now hydraulically actuated for smoother shifting and improved ease of operation. A four-spoke steering wheel provides better feel and easier horn control than the previous three-spoke design.

In addition to the 2.0L Turbo engine standard on the 900 S Coupe and all 900 SE models, a 2.3L dual-cam naturally aspirated four-cylinder engine powers the
900 S five-door and Convertible. Both engines are available with a five-speed manual transmission or optional automatic transmission.

A new, more environmentally friendly paint shop at Saab Automobile is now operational. All metallic paint finishes for 1998 Saab are now water-based,
which significantly reduces emissions of volatile organic compounds, compared with solvent-based paints. Several new Mica-metallic paints grace the Saab 900 color palette for 1998, including elegant Green Silver, sporty Cosmic Blue, rich Copper Bronze and Golden Sand, a light metallic gold. For 1998, all Mica
metallic paint finishes are available at no additional charge to Saab buyers. In addition, eye-catching Monte Carlo Yellow continues to be available exclusively
for the Saab 900 Convertible.

Limited Production Saab 9000 CSE

Saab’s venerable “Large Car,” the Saab 9000, enters its final year of production with one model: the 9000 CSE. Featuring a full complement of luxury and
convenience equipment – including leather upholstery, a power glass sunroof, automatic climate control and polished California burl walnut – the 9000 CSE is
available with a five-speed manual or four-speed automatic transmission. Only about 1,300 of the special Saab 9000 CSE will be imported to the United States for 1998, until it is replaced in the spring of 1998 by the new luxury sport sedan, the 1999 Saab 9-5.

Many of the distinctive five-door Saab 9000 CSEs will be equipped with Saab’s powerhouse 225-hp 2.3L Turbo engine and five-speed manual transmission, the first time this powertrain has been available in the CSE. The engine’s aggressive torque curve peaks with 252 ft.-lbs. at a low 1,800 rpm, delivering acceleration and top-end performance with unmatched gusto. The 9000 CSE with a four-speed automatic transmission receives a 200-hp version of the same Turbo engine.

Newly styled 16-inch “Super Aero” light-alloy wheels, featuring three spokes and sporty exposed lug nuts, are standard equipment for the 1998 Saab 9000
CSE. Tires are 205/55ZR-16 high performance Michelin Pilot radials.

Saab owners appreciate comfort and elegance, but they also demand everyday utility in a vehicle. The five-door Saab 9000 line meets a variety of practical
requirements with its hatchback design and enormous carrying capacity. Its trunk holds 23.5 cubic feet of luggage, easily more generous than most other
cars in its class. When an owner needs to haul even larger loads, the Saab 9000′s rear seat folds down to expand the cargo capacity to 56.4 cubic feet,
rivaling many sport utility vehicles for useful space.

All 1998 Saabs are also backed by Saab’s no-deductible, bumper-to-bumper four-year/50,000-mile warranty, including 24-hour roadside assistance. A
six-year perforation warranty with no mileage limit is also included. Saab’s first scheduled maintenance at 5,000 miles is performed free of charge.
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NEW SAAB 900 S TURBO COUPE COMMEMORATES 20TH ANNIVERSARY OF FIRST TURBOCHARGED SAAB

Posted on 01. Sep, 1997 by .

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NEW SAAB 900 S TURBO COUPE COMMEMORATES 20TH ANNIVERSARY OF FIRST TURBOCHARGED SAAB

Priced at $24,500, Saab Blends Value and Turbo Performance

NORCROSS, Ga. – Twenty years ago, Saab caused a sensation in the automotive marketplace with the acclaimed Saab 99 Turbo. For the first time, the “exotic” technology of turbocharging was available in a practical package at a reasonable price. Saab had established a milestone in automotive history by
producing the first successful application of the variable-boost turbocharger for a small-displacement engine in an affordable, versatile automobile.

That first Saab 99 Turbo was acclaimed both for its dynamic performance and useful three-door hatchback functionality. In the same vein as the original, Saab introduces the 1998 Saab 900 S Turbo Coupe, priced at a remarkable $24,500 with the full-boost exhilaration of a potent 185-hp 2.0L turbocharged dual-cam four-cylinder engine. With zero-to-60-mph acceleration in under 7 seconds, the Saab 900 S Turbo excels as a sports car, but also offers unparalleled roominess, versatility and practicality. The 1998 Saab 900 S Turbo Coupe will be a limited commemorative edition designed to bring the many benefits of turbocharging to a wider range of Saab buyers.

A turbocharged engine utilizes an exhaust-driven air pump to push more fuel and air into the engine than would be possible through normal aspiration. The
result is an economical engine that acts conventionally under light throttle, but quickly develops extra muscle when needed as the blades spin faster and
pump in energy-laden compressed air. In addition to quicker acceleration and improved passing power, a turbocharged engine provides lower fuel consumption and reduced exhaust emissions compared to naturally aspirated engines with the same power output. While other manufacturers had originally
designed turbochargers to increase their cars’ high-speed potential, Saab took a different approach. Saab tuned the turbo to provide stronger low-end torque and power on demand from a fuel-efficient, small-displacement engine.

Ecopower Technology is Intelligent Alternative

Saab’s Turbo engine technology is collectively termed Ecopower. Each Saab Ecopower engine features four valves per cylinder with a center-located spark
plug and direct ignition, intercooled turbocharger, Saab Trionic electronic engine management, preheated oxygen sensor and a catalytic converter positioned
close to the engine for quick warm-up for optimum emissions performance. The 32-bit processor of the award-winning Saab Trionic system helps keep the
exhaust emissions exceptionally low. The low-inertia, full-boost turbocharger ensures an aggressive torque curve and strong acceleration, with boost
pressure monitored by Saab’s Automatic Performance Control (APC). Saab turbochargers, with water-cooled bearings and maintenance-free operation, are
an integrated part of the engine, and are designed to last the life of the vehicle.

A five-speed manual transmission is standard on the Saab 900 S Turbo Coupe, featuring a new hydraulically actuated clutch for ease of use and smoother
operation. The hydraulic clutch system helps provide smooth, precise shifting action, and is entirely self-adjusting. An electronically controlled four-speed
automatic transmission with three driver-controlled shift modes – sport, normal and winter – is optional.

The Saab 900 S Turbo Coupe qualifies as Saab’s lowest priced car, but its list of standard equipment is far from entry-level. In addition to sporty 15-inch
light-alloy wheels, a rear spoiler and four-wheel disc brakes with ABS, the 900 S is equipped with a lengthy list of standard features including power windows
and locks, CFC-free air conditioning and remote lock/alarm. The sophisticated alarm system includes an engine-immobilizing feature, intrusion sensors for the
doors, hood and hatch and a glass-breakage sensor.

Upholstery for the Saab 900 S Turbo Coupe is an attractive luxury velour in Taupe or Charcoal, depending on the exterior color. For maximum comfort and
optimal driving position, the steering column adjusts telescopically, front safety belts are height adjustable, the driver’s seat features a variable lumbar support and the front seats are heated. The premium sound system is an 80-watt AM/FM/cassette stereo with six speakers and power antenna. Options include leather upholstery and a power glass sunroof. Optional Mica metallic paints – including new Cosmic Blue, Green Silver and Golden Sand – are available at no additional charge.

Saab drivers typically lead active lifestyles. The Saab’s 40/100 split-folding rear seat has a pass-through opening behind the center armrest, and folds down
partially or fully. With a simple push of a release button, the rear crossbeam folds down with the seatbacks to fully open the rear area for maximum hauling
capacity of a cavernous 49.8 cubic feet. The roomy Saab 900 Coupe shares the same platform as the 900 five-door, and therefore has the same generous
passenger space. Designated a “Mid-size” car by the EPA, the spacious Saab 900 Coupe or five-door accommodates five adults. Rear seat passengers can
enter and exit the 900 Coupe with ease, courtesy of doors that are nearly nine inches wider than the five-door 900 model.

High Performance Includes Safety Engineering
A high-performance car should offer a high degree of driving excitement, but not at the expense of occupant protection. Every Saab has been engineered with an extremely high level of passive and active safety. If a collision does occur, the Saab 900 Coupe includes a lengthy list of standard safety features to help minimize the chance of injury. Such passive safety items include dual air bags, ABS, lap and shoulder safety belts and head restraints in all five seating
positions (optional rear seat center head restraint), side-impact reinforcement, the innovative rear “Saab Safeseat” and Saab’s renowned safety cage
construction with front and rear crumple zones. To reduce damage to the car in a low-speed collision, the Saab 900 uses industry-leading 5-mph self-restoring bumpers. Daytime running lights are another proven accident-prevention device, making the vehicles more visible to other drivers during daytime hours.

With the rear seat in its locked upright position, the unique “Saab Safeseat” design integrates special crossbeams under the seat and at the top of the rear
seatback. The sturdy upper crossbeam not only provides a cross-car reinforcement in the even of a side collision, but also anchors the rear headrests and three lap-and-shoulder safety belts. The “Saab Safeseat” complements the Saab 900′s side impact protection, which has been strengthened for 1998 with modifications to the cross beams located in the doors and additional reinforcements to the A- and B-pillars.

Like every 1998 Saab, the 900 S Turbo Coupe is backed by Saab’s four-year/50,000 mile bumper-to-bumper warranty, including 24-hour roadside assistance. In addition, the first maintenance service at 5,000 miles is performed free of charge and all 1998 Saabs are protected by a six-year perforation warranty with no mileage limit.
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DISTINCTIVE 1998 SAAB 900 LINE OFFERS HIGHEST LEVEL OF AUTOMOTIVE VERSATILITY

Posted on 01. Sep, 1997 by .

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DISTINCTIVE 1998 SAAB 900 LINE OFFERS HIGHEST LEVEL OF AUTOMOTIVE VERSATILITY

NORCROSS, Ga. – The Saab 900 may be a single model name, but it represents a diverse range of sporty automobiles that is unmatched for sheer versatility. From the sleek Saab 900 Convertible to the sporty turbocharged 900 Coupe and roomy 900 five-door, few cars satisfy so many car buyers’ individual priorities and requirements. For 1998, Saab adds a commemorative edition 900 S Turbo Coupe, updates the 900 line’s appearance with body-colored front and rear bumpers and adds several mechanical and safety improvements.
Celebrating twenty years of turbocharged Saabs, the 1998 Saab 900 S Coupe receives a 185-hp 2.0L Turbo engine as standard equipment. This is a limited production model, specially priced at $24,500. Saab’s first turbocharged production car in North America was the 1978 Saab 99 Turbo, a sporty three-door that pioneered the practical use of turbocharging for an everyday automobile. Previously, turbos had been reserved for race cars and high-priced exotic sports cars to increase the car’s high-speed potential. Saab took a different approach. The Saab 99 Turbo created a sensation in the auto industry because it used an adjustable-boost turbo tuned to provide stronger low-end torque and power on demand from a fuel-efficient, small-displacement engine.

The commemorative edition 1998 Saab 900 S Turbo Coupe continues the tradition of providing the many advantages of a turbocharger in a value-priced package. Features found on every 900 S – such as heated seats, alloy wheels, power windows and door locks, front and rear fog lights, cruise control, and 80-watt AM/FM/cassette stereo with six speakers, Weather Band and power antenna – are often additional cost options on other cars, or may not be available at all. Other features include CFC-free air conditioning, front safety belt
height adjustment, telescoping steering column, adjustable driver’s lumbar support and remote lock/alarm. The sophisticated alarm system includes an engine-immobilizing feature, intrusion sensors for the doors, hood and hatch and a glass-breakage sensor on the Coupe and five-door.

All Saab 900s with a five-speed manual transmission benefit from a new hydraulically actuated clutch for ease of use and smoother operation. The hydraulic clutch system helps provide smooth, precise shifting action, and is entirely self-adjusting. An electronically controlled four-speed automatic transmission with three driver-controlled shift modes – sport, normal and winter – continues to be an option for all Saab 900 models.

Ecopower Engine Technology: Turbocharged for Efficiency

In addition to the Saab 900 S Turbo Coupe, all of the 900 SE models – Coupe, Convertible and five-door – feature Saab’s powerful 2.0L Turbo, one of the automaker’s Ecopower engines. Ecopower technology achieves both high performance and high fuel economy – hallmarks of all Saab turbocharged engines. Ecopower engines feature four valves per cylinder with center-located park plug and direct ignition, intercooled turbocharger, Saab Trionic electronic engine management, preheated oxygen sensor and a catalytic converter positioned close to the engine for quick warm-up to optimum operating temperature. The 32-bit processor of the award-winning Saab Trionic system helps keep the exhaust emissions exceptionally low.
The low-inertia, full-boost turbocharger ensures an aggressive torque curve and strong acceleration, with boost pressure monitored by Saab’s Automatic Performance Control (APC). Saab turbochargers, with water-cooled bearings and maintenance-free operation, are an integrated part of the engine, and are designed to last the life of the vehicle.

The Saab 900 S five-door and Saab 900 S Convertible are powered by a 150-hp 2.3L dual-cam naturally aspirated four-cylinder, a smooth, responsive engine matched to either a manual or automatic transmission.

Safety Engineering — Integrated in Every Saab

Saab’s commitment to safety goes beyond the crash-test laboratory. Since 1972, Saab safety engineers have investigated thousands of accidents involving Saabs in Sweden. Crucial information about how Saabs respond in real-world accident situations is continuously integrated into the design and engineering of all Saab cars.

Safety is an ever-evolving process at Saab, and the 1998 Saab 900 receives modifications to increase its already renowned crashworthiness. All variants of the 1998 Saab 900, including the 900 Convertible, receive strengthened side-impact protection that already will conform to future European side-impact requirements. The angled steel reinforcing beams in the doors have been strengthened and repositioned to make them better able to absorb impact forces and distribute energy to the safety cage surrounding the interior. Additional impact absorbing material has been added between the outer and inner steel panels of the door, as well as between the doors’ structure and the interior door trim. B-pillar reinforcements increase the rigidity of the center roof pillar, further strengthening the Saab’s safety cage, and the upper and lower parts of the front A-pillar have also been reinforced.

Further protection from side-impact intrusion is provided by the innovative rear “Saab Safeseat.” With the rear seat in its locked upright position, the unique “Saab Safeseat” design can be fully appreciated. This design, shared by all Saab 900s, integrates special crossbeams under the seat and at the top of the rear seatback. The sturdy upper crossbeam not only provides a cross-car reinforcement in the event of a side collision, but also anchors the rear headrests and lap-and-shoulder safety belts. In addition, it serves as a bulkhead to protect passengers from shifting cargo in the luggage compartment. The Saab 900 five-door also offers a pair of optional integrated child seats built into the rear seats. Available on either the 900 S or SE, the booster seats are suitable for most children from 3 to 10 years old, weighing between 33 and 80 pounds. The child is properly positioned by the booster seat to be correctly restrained by the car’s lap and shoulder belt, and the seat’s integral headrest offers further protection.

The powerful Saab 900 four-wheel disc brakes, which were increased in size for the 1997 model year, now incorporate the latest generation of ABS electronic control unit by Bosch. A new brake pad design incorporates a clearly audible warning when the thickness of the pads reaches 0.12 inches or less, to warn the driver that the pads should be replaced. All Saabs feature a full complement of active and passive safety equipment, including daytime running lights, dual air bags, three-point safety belts with front pretensioners, anti-lock four-wheel disc brakes and safety cage construction with front and rear crumple zones. Saab’s industry-unique “Black Panel” feature allows the driver to illuminate only the speedometer at night. By darkening non-essential instruments, the driver has fewer distractions and can give more attention to the road.

Saab 900 SE – World-Class Performance and Luxury
For buyers who prefer a higher equipment level, the Saab 900 SE pampers its occupants with additional luxury features, such as sumptuous leather upholstery, leather-wrapped steering wheel and manual shift boot, power front seats with three-position driver’s memory, power sliding glass sunroof, Automatic Climate Control (ACC), and an 80-watt stereo system with 80-watt subwoofer and eight speakers. Also, a multi-function trip computer calculates distance-to-empty, average fuel use, average speed and additional information. The Turbo engine in the Saab 900 SE transforms the luxury family hatchback into an aggressive performance sedan – on demand. The 185-hp 2.0L Saab four cylinder Turbo engine delivers a potent match of torque and horsepower, while a standard rear spoiler, lowered sport chassis and 16-inch high-performance tires mounted on “Viking Aero” three-spoke alloy wheels help deliver the car’s performance potential to the road.

Some car shoppers prefer sports car performance, while others place a higher priority on roominess and cargo-carrying capacity. The Saab 900 does it all; it’s a sports sedan that makes no sacrifice on utility. Not only can the 900 SE reach 60 mph in less than 7 seconds with its potent Turbo engine, but it can haul almost 50 cubic feet of cargo by folding down the rear seat. The roomy Saab 900 Coupe and five-door are designated by the EPA as “Mid-size,” which gives Saab an advantage in interior room over its many compact-sized competitors.

Saab 900 Convertible Engineered in Sweden For All Climates
Engineered in Sweden, a country better known for harsh winters than balmy summers, the 1998 Saab 900 Convertible is designed for year-round enjoyment. With its triple-layer top up or down and featuring a comprehensive list of standard equipment, the four-passenger Saab 900 Convertible delivers value and driving exhilaration any time of year.

No competitor can match the Saab 900 Convertible’s surprising utility, starting with a unique fold-down rear seatback that sets a new standard for storage capacity among soft-top cars. With the rear seat unlocked and folded forward, and the top raised, a pass-through opening to the trunk accommodates the necessities of an active lifestyle, such as skis or snow boards. Getting to the ski slopes, or just to the grocery store following a winter storm, won’t present a problem either. The front-wheel-drive Saab’s renowned foul-weather driveability plus standard heated front seats, ensures motoring in confidence and comfort in sleet, snow or sunshine.

Saab Convertibles have always been assembled on a dedicated production line. Because they are engineered and factory-built as true convertibles, Saab 900 soft-tops boast an immediate advantage in the areas of structural integrity and quality. Rather than “chop” the top off a coupe, the Saab Convertible has been engineered and factory-built as a true open-top car.

Unlike conversions, every inch of the 900 Convertible’s chassis has been optimized to compensate for the lack of a hard roof structure. For example, Saab engineers added heavy reinforcements at crucial stress points, such as the base of the windshield and the door sill, and the car’s A pillars are formed by a continuous G-shaped member that runs from the windshield header, down the door hinge post and into the sill. These designs add to an already rigid chassis, without adding weight.

Environmentally Friendly Paint Shop Offers Colorful Choices

All metallic paint finishes for 1998 Saab are now water-based, thanks to a new 380,000-sq.-ft. paint shop at the Trollhättan, Sweden factory. Water-based paints significantly reduce emissions of volatile organic compounds, compared with solvent-based paints. Several new Mica-metallic paints grace the Saab 900 color palette for 1998, including elegant Green Silver, sporty Cosmic Blue, rich Copper Bronze and Golden Sand, a light metallic gold. For 1998, all Mica metallic paint finishes, which contain a high metallic flake content that diffuses reflected light, producing a deeper luster and richer color, are available at no additional charge to Saab buyers. In addition, eye-catching Monte Carlo Yellow and dark Amethyst Violet continue to be available exclusively for the Saab 900 Convertible. Other colors for the Saab 900 line include Mica metallic Cayenne Red and Midnight Blue, metallic Scarabe Green and Silver, and solid paints: Cirrus White, Black and sporty Imola Red.

Saab’s excellent warranty protection includes four-year/50,000-mile bumper-to-bumper coverage with 24-hour roadside assistance, and six year coverage for perforation, with no mileage limit. Saab’s first maintenance service at 5,000 miles is performed free of charge.
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LIMITED PRODUCTION 1998 SAAB 9000 CSE BLENDS 225-HP TURBO PERFORMANCE WITH PRACTICAL UTILITY

Posted on 01. Sep, 1997 by .

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LIMITED PRODUCTION 1998 SAAB 9000 CSE BLENDS 225-HP TURBO PERFORMANCE WITH PRACTICAL UTILITY

Only 1,300 Saab 9000s Will be Imported for Final Model Year

NORCROSS, Ga. – The Saab 9000 entered the U.S. auto marketplace in 1986 and quickly built a loyal following of enthusiasts who were captivated by the car’s sports car-like performance combined with interior space that rivaled many station wagons. The unique Saab 9000 virtually established its own niche in the European sports sedan marketplace by successfully blending a spacious five-door configuration with sports sedan performance and luxury car amenities. Classified by the EPA as a “Large Car,” the Saab 9000′s generous interior space belies its mid-size exterior dimensions.

For 1998, one model will be produced in limited quantities to bring the venerable 9000 line to a close – the elegant Saab 9000 CSE. After a worldwide production run of more than half a million Saab 9000s since its debut, the final model year in the U.S. will be limited to only about 1,300 cars. The 9000 will be followed by the debut of the all-new 1999 Saab 9-5 premium sport sedan in the spring of 1998.

For the first time in the CSE, Saab’s powerhouse 225-hp Ecopower 2.3L Turbo engine will be the standard powerplant when matched with the five-speed manual transmission. The turbocharged engine’s aggressive torque curve peaks with 252 lb.-ft. at a low 1,800 rpm, delivering effortless passing power and acceleration. In addition to the manual transmission, the 9000 CSE is available with a four-speed automatic transmission, matched with a 200-hp version of the 2.3L Turbo engine.

The Ecopower Turbo engines offer a unique combination of high performance, low exhaust emissions and low fuel consumption. Key elements of the Saab Ecopower concept are: turbocharging (with intercooler), award-winning Saab Trionic engine management system, four valves per cylinder, direct ignition, a preheated oxygen sensor and a catalytic converter positioned close to the engine to reduce its warm-up time. Saab engineers have done more than simply created a powerful engine. They have produced a powerplant that delivers
almost 100 horsepower per liter, plus class-leading fuel economy and low emissions. Saab’s turbocharger is also monitored by Saab’s exclusive Automatic Performance Control (APC) which adjusts boost pressure based on fuel quality and octane. With water-cooled bearings, the turbo is engineered to last the lifetime of the vehicle.

High-performance 16-inch tires are standard on the 9000 CSE for 1998, along with newly restyled “Super Aero” light alloy three-spoke wheels, now with exposed lug nuts. Standard front and rear spoilers add to the Saab’s performance appearance.

High Level of Standard Equipment
Equipped with an exhaustive list of standard features, the Saab 9000 CSE’s luxurious cabin pampers occupants with leather upholstery, heated front seats,
electrostatic cabin air filter, Automatic Climate Control (ACC), a power tilt/sliding glass sunroof and polished California burl walnut dashboard trim. Front shoulder belts are height adjustable and the steering column telescopes to accommodate various driving positions. The stereo is a 150-watt AM/FM/cassette/CD player system developed and tuned exclusively for Saab
by renowned high-fidelity experts Harman/Kardon. With 10 speakers placed strategically throughout the cabin, sound reproduction is nothing less than superb. The system also features a dedicated Weather Band channel and a removable key pad and individual security code for theft prevention. The Saab 9000 CSE offers a refined package of comfort, convenience and
unparalleled versatility in a luxury car. The high-lifting tailgate opens to an impressive 23.5 cubic feet of trunk space. Extending the luggage area by taking advantage of the rear seat’s 40/60/100 split/fold design reveals a cavernous 56.4 cubic feet of cargo area, the most capacity in its class.

Safety Engineering Proven in Real Life
Consistently commended by various insurance industry groups, the Saab 9000′s safety statistics are among the best in the auto industry. Active and passive safety is provided by dual airbags, front safety belt pretensioners, anti-lock brakes (ABS), self-restoring 5-mph bumpers and sturdy safety cage body construction with integral side impact protection and front and rear crumple zones. Continuously illuminated low-beam headlights, or other forms of daytime running lights (DRL), although not required in the U.S., have been proven in Saab’s native Scandinavia to help reduce daytime car-to-car accidents. For that reason, all Saabs sold in the U.S. are equipped with DRLs. Theft protection is provided by an engine-immobilizing alarm system, activated by a convenient remote control unit that also locks and unlocks the doors, and releases the rear cargo hatch. When triggered by unauthorized entry, the
sophisticated anti-theft system sounds an audible alarm, flashes the lights and, most importantly, locks out the electronic engine management system, the starter motor and also cuts off the fuel supply. Each time the alarm is armed or disarmed, the system establishes a new digital code, eliminating the possibility of tapping the code with a scanning “decoder” device.
The Saab 9000 CSE appeals to car shoppers’ practical and emotional senses. Buyers who want utility without sacrificing a smooth ride, outstanding handling, respectable fuel economy and all the luxury appointments, find the elegant


Saab 9000 suits their needs perfectly.

Warranty protection for all 1998 Saabs includes 4-year/50,000-mile bumper-to-bumper coverage, including 24-hour roadside assistance and free 5,000-mile first maintenance. Perforation coverage extends for six years with no mileage limit.
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