Archive for December, 2002

Saab 9-3 Sports Sedan Receives Maximum Five Stars with EuroNCAP's

Posted on 13. Dec, 2002 by .



Photo Credit: Saab Automobile


Saab 9-3 Sports Sedan Receives Maximum Five Stars in EuroNCAP’s Collision Test

The new Saab 9-3 Sports Sedan has received the highest possible rating, five stars, in the latest collision tests by the European New Car Assessment Program (EuroNCAP).

Norcross, Ga. — The EuroNCAP, a leading European crash test study group that evaluates European model variants, has awarded the new 2003 Saab 9-3 Sport Sedan five stars in its latest collision tests. The crash test results are provided in a range of one to five stars, with a five-star rating given for the top level of safety performance in the test.

“These excellent results are very gratifying,” said Per Lenhoff, Head of Crash Safety Development at Saab Automobile AB. “EuroNCAP is an independent organization whose evaluations contain useful, objective information for car consumers. That is why we are pleased that we achieved the highest possible ranking. However, our Real Life Safety concept is the controlling factor which guides collision safety development at Saab.”

In plain language, Real Life Safety means that Saab’s goal is to develop cars that provide safety in real world crashes. That is why Saab’s technicians have examined thousands of cars that have been involved in actual collisions. The results of these studies form the basis for improvements in construction and safety solutions, in addition to Saab’s own collision testing program methods.

“Real-life situations are difficult to predict and no two collisions are alike. That is why the lessons learned from actual collisions contribute invaluable information and why we perform tests which are more comprehensive than those required by law,” says Lenhoff.

EuroNCAP conducts tests on European model variants using three types of collisions: a frontal offset barrier impact and two different kinds of side impact. The test results are then evaluated according to a large number of parameters relating to driver and passenger safety. The Saab 9-3 Sports Sedan received five stars for the impact tests, including a perfect score of 100% in both side impact tests. There are minor differences in the seat belt reminder system and seat belt pre-tensioner system between Saab 9-3 model variants sold in Europe and those sold in the U.S. due to specific U.S. government requirements.

During the past year, Saab has garnered a great deal of attention due to the impressive results of several field studies involving the Saab Active Head Restraint (SAHR), which has been standard equipment in both the Saab 9-3 and the 9-5 since 1998. In November 2001, The Journal of Trauma in the United States published a comparison study between SAHR-equipped Saabs and older Saabs with traditional head restraints. The survey was based on actual collisions and showed that SAHR helps reduce the risk of serious whiplash injuries as a result of rear-end impacts by up to 75 percent.

Recently, the American Insurance Institute for Highway Safety (IIHS) and British insurance research center at Thatcham also published reports stating that SAHR is effective in helping reducing whiplash in rear-end collisions. Both the IIHS ( and Thatcham ( are organizations that are owned by insurance companies.

The 2002 Saab 9-5 sedan has also received the highest possible rating, five stars, for both the driver and front-seat passenger in the U.S. NCAP frontal impact crash test. (See

You can find more information on EuroNCAP at:

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Sales of the all-new 2003 Saab 9-3 Sport Sedan off to a strong start

Posted on 12. Dec, 2002 by .



Sales of the all-new 2003 Saab 9-3 Sport Sedan off to a strong start

Norcross, GA — Saab Cars USA reported sales of 1,023 all-new 9-3 Sport Sedans for November, the first full month of sales for the Swedish automaker’s newest model. This volume more than doubles the quantity of old 9-3 hardtops, three- and five-door hatchbacks combined, retailed in November 2001.

“The new Sport Sedan is reinvigorating Saab in the marketplace,” said Richard O’Kelley, Vice President of Sales for Saab Cars USA. ““We’re seeing more dealer traffic, more test drives, higher consideration, and increased overall brand awareness.

“The transition from hatchback to sedan has broadened the target audience for the Saab 9-3. Throughout the launch of the new 9-3 Sport Sedan we’ve said that we expect to double our 9-3 hardtop sales volume and we’re already beginning to do that.”

For total November sales, Saab Cars USA retailed 2,772 units, a 6.5 percent increase over last November.

Saab Cars USA, Inc. is the importer of Saab 9-5 and 9-3 automobiles for Saab Automobile AB and is headquartered in Norcross, Georgia, near Atlanta. For more information, see

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Saab Holiday Gift for Skiers: Free Season Pass

Posted on 10. Dec, 2002 by .




The Saab “Turbocharge Your Holidays” Sales Event includes
special deals and a Crested Butte family ski pass

Norcross, GA – Saab rolls into ski season with a special holiday gift for new customers: a free season ski pass for the entire family at Crested Butte Mountain Resort in Colorado. Called the “Turbocharge Your Holiday Sales Event,” this promotion includes zero-percent financing, attractive lease rates and a complimentary family ski pass, available to customers who buy or lease any new 2003 Saab model. The promotion runs until January 2, 2003.

The season ski pass is issued to the Saab customer and can include immediate family members, or up to three friends. Big, open and uncrowded, Crested Butte Mountain is a paradise for skiers and snowboarders. High in the Colorado Rockies, Crested Butte offers over a thousand acres of ski terrain with wide-open beginner trails, deep-powder expert slopes, and everything in between. The town of Crested Butte, designated a National Historic District, has a Victorian ambiance and reflections of Old West, turn-of-the-century mining life. It’s a rustic and friendly community full of shops, restaurants and a variety of accommodations. Saab has been the official car of Crested Butte Mountain for many years.

The 2003 Saab line-up features the all-new Saab 9-3 Sport Sedan, lauded for its fun-to-drive performance and advanced safety features, the four-seasons Saab 9-3 SE Convertible, the sporty 9-5 sedan and versatile 9-5 SportWagon.

Saab Cars USA, Inc. is the importer of Saab 9-3 and 9-5 automobiles for Saab Automobile AB, Sweden, and is headquartered in Norcross, Georgia, near Atlanta. For more information, please visit

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