Archive for February, 2005

9-7X, Saab’s First SUV, Stars in

Posted on 21. Feb, 2005 by .

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1156357 9 7X, Saabs First SUV, Stars in

Photo Credits: Saab Automobile

2005-02-21

9-7X, Saab’s First SUV, Stars in

HOLLYWOOD, Calif. – The all-new Saab 9-7X takes to the runway this week as part of the fourth annual “ten” fashion show. The 9-7X joins several other GM products at what has become a must-attend event for Hollywood’s entertainment industry luminaries.

The charity-driven event will showcase top celebrities wearing the latest fashions paired with stylish cars and trucks. The event will highlight current concept cars and production vehicles as they are revealed to an audience of Hollywood’s elite in a runway show on February 22 on the corner of Hollywood and Vine.

Oscar Nominee Catalina Sandino Moreno and Golden Globe winner and Oscar nominee, Jamie Foxx, will model in the show. Combining fashion, automotive design, and top entertainment, the charity-driven event will also include celebrities, sports figures and rock stars including four-time NASCAR champion, Jeff Gordon, Red Hot Chili Pepper’s lead singer, Anthony Kiedis, Emmy nominee Amber Tamblyn, Hilary and Haylie Duff and a performance by Grammy winner Kanye West.

The 9-7X goes on sale in the United States this spring with very attractive pricing. Saab’s first-ever SUV will come in two models: the Linear, priced at $38,990.00 and the Arc, priced at $40,990.00. Both MSRP’s include a $720.00 destination charge.

The 9-7X SUV is just one part of the most aggressive product development offensive in Saab’s 57-year history. It joins the 9-3 Sport Sedan and Convertible, the 9-5 Sedan and SportWagon and the all-wheel drive 9-2X, as well as the upcoming all-new Saab 9-3 SportCombi and the 250-hp 2.8V6 Turbo, which will become available in all 9-3 Aero models later this year.

The 9-7X Linear features standard all-wheel drive, leather-appointed heated front seats, 18-inch alloy wheels, side-curtain airbags, integrated roof rails, OnStar, XM Satellite Radio, 6-CD Bose audio system and a choice between a moonroof or a rear-DVD entertainment system.

It is powered by an in-line 6-cylinder engine that makes 275 hp and 275 lb.-ft. of torque. The 9-7X Arc adds xenon headlamps, adjustable pedals, headlamp washers and a 300-hp/330 lb.-ft. V8.

The 9-7X continues Saab’s tradition of a cockpit-inspired instrument panel with its signature sliding-plate vents, in-dash cupholder and center console-mounted ignition. The Saab 9-7X can be ordered in Obsidian Black, Titanium Silver and Ocean Blue.

Saab is making the 9-7X SUV even more attractive with a limited special offer. By registering before March 31, 2005, customers who purchase or lease a 2005 9-7X will get three years of free OnStar “Safe & Sound” and XM Satellite Radio service, a $700.00 value. In addition, current Saab drivers whose leases expire in February, March or April will qualify for a lease extension of up to six months to enable them to take delivery of a new 2005 9-7X.

Saab will target potential customers with a direct mail campaign by the end of February 2005. This mailing will direct prospects to the Saab 9-7X website, www.saab97Xsuv.com. Once customers have registered at this website, they will automatically receive the additional free services once they take delivery of their 2005 9-7X. Interested customers can go directly to the website even if they did not receive the mailing from Saab.

“The 9-7X joins the Saab lineup at the right time because the demand for premium midsize SUV’s is strong,” said Debra Kelly-Ennis, President and COO of Saab USA. “About forty percent of current Saab owners already have an SUV of another make in their garage, while nearly 30 percent of Saab owners have left the brand for an SUV in the past. With the 9-7X, Saab will be able to take advantage of the continued growth in this segment.”

On top of that, the Saab 9-7X SUV represents outstanding value for money, especially when compared with the Volvo XC90. Not only has the 9-7X more headroom, legroom, towing capability and engine torque, it is also priced at over $8,000.00 less than a comparably equipped XC90 V8.

Saab Automobile AB and Saab Cars USA, Inc. are subsidiary companies of General Motors Corp. Saab Cars USA is the importer of Saab 9-2X, 9-3 and 9-5 automobiles for Saab Automobile AB, Sweden. For more information, please visit www.saabusa.com.

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Power and versatility, Saab style All-new Saab 9-3 SportCombi

Posted on 14. Feb, 2005 by .

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Photo Credits: Saab Automobile

2005-02-14

Power and versatility, Saab style All-new Saab 9-3 SportComb
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DETROIT, Mich./TROLLHÄTTAN, Sweden — The all-new Saab 9-3 SportCombi, announced today, takes Saab into the premium, mid-size wagon segment for the first time by combining distinctive design, sporty driving dynamics and the functionality of a five-door.

Its strong, compact proportions are a bold reaffirmation of a Saab tradition of designing cars that are sporty in character and versatile in use. The cohesive five-door styling and solid, muscular stance give the 9-3 SportCombi a clear, stand-out identity within the Saab 9-3 range.

Making its public debut at next month’s Geneva Motor Show and due to go on sale in Europe and the United States from the fourth quarter of 2005, the 9-3 SportCombi will appeal to customers who require the versatility of a wagon, including smart load-carrying features and a generously proportioned cargo area, without compromising their desire for driving satisfaction.

The SportCombi rounds out Saab’s best selling range of cars, the 9-3. 27,139 Saab 9-3’s were sold in 2004, over 6,100 of which were convertibles. The newest 9-3 proudly carries on the Saab tradition of five door models that began in 1959 with the Saab 95 Wagon. In 1973, Saab launched another landmark design with the innovative Combi Coupe. Of the more than 500,000 Saabs on the road in the United States today, nearly 50 percent are hatchbacks.

Building on Saab’s reputation for progressive design and high fun-to-drive quotient, the 9-3 SportCombi is poised to open up major new sales opportunities for the brand.

The high performance Aero model features an all-new turbocharged V6 that makes 250- hp and 258 lb.-ft. of torque. This engine will also be available in the 2006 9-3 Aero Sport Sedan and 9-3 Aero Convertible. The SportCombi can also be ordered with Saab’s 210-hp in-line 4-cylinder turbo.

Debra Kelly-Ennis, president and COO of Saab USA, said, “The turbo V6 in the 9-3 Aero SportCombi and other 9-3 Aero models will give drivers more of what they expect in the Saab driving experience – ready torque throughout the rev range, high rpm power, smoothness and refinement. The SportCombi V6 joins the all-wheel drive 9-7X SUV and a revised 9-5 to make 2005 the biggest product launch year in Saab’s history.”

Progressive design

With a wedge-like profile and Saab ‘signature’ styling cues, the close-coupled proportions of the 9-3 SportCombi include a surprisingly spacious cargo area (volume with the cargo cover in place and the rear seat up and folded is, respectively, 14.8 cu.ft. and 44.95 cu. ft. and useful load-carrying features.

Sporty, distinct alternative to conventional wagon proportions. Saab traditional ‘hockey stick’ belt-line and ‘fastback’ rear quarter styling with steeply raked taillight lenses and LED bulbs.

TwinFloor stowage facility. By pulling the chrome, aircraft-shaped handle, the main cargo area floor lifts to divide the space into two separate sections and to reveal additional storage in the recessed sub-floor. The optional sub-woofer is located in the spare wheel storage well.

The 9-3 SportCombi has zero lift levels at both axles (0.00 Clf and 0.00 Clr). The car has an excellent drag coefficient of 0.33 and impressive high-speed stability. The integrated rear roof spoiler is standard.

Strong performance

The impressive powertrain line-up is led by the launch of a sophisticated new 2.8V6 Turbo engine. The SportCombi inherits the outstanding chassis dynamics of the Sport Sedan, with a ‘fun-to-drive’ appeal that concedes nothing to its functionality as a versatile, five-door car.

New aluminum 2.8V6 Turbo. 250 bhp/184 kW, exclusive to top-of-the-line Aero, with 32-valves, DOHC, variable intake valve timing and a twin-scroll turbocharger.

The unique Saab ReAxs rear wheel steer characteristic from the Sport Sedan gives enhanced driver feedback and control for excellent handling and stability.

The rigid five-door body structure provides a solid foundation for the car’s sporty handling, refinement and outstanding safety characteristics. Torsional rigidity (21,000 Nm/degree) only marginally less than that of the Sport Sedan, despite the open five-door body format.

New generation Saab-tuned ESP and ESP Plus. All 2.8V6 Turbo variants include ESP Plus, with Hill Start Assist for manual gearboxes to prevent roll back.

“Although the SportCombi is a natural extension of the 9-3 range, it has a fresh character all of its own. In the tradition of the Saab brand, it is not simply a ‘me too’ type of product,” says Peter Augustsson, Saab Automobile President and CEO.

“Its progressive design and dynamic talents are intended to resolve any conflict between the rationality of need and the passion of desire. Customers will see it as a car that meets the demands of their lifestyle while still satisfying their desire for a sporty, fun-to-drive experience.”

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New Advertising Campaign: “Distinctly Designed. Independently Inspired.”

Posted on 14. Feb, 2005 by .

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2005-02-14

New Advertising Campaign: “Distinctly Designed. Independently Inspired.” SAAB OFFERS THE “ANTIDOTE TO SAMENESS”

DETROIT, Mich. — No one wants to be a cliché, but in today’s world it can sometimes feel inevitable. When everything seems more and more the same, from the clothes we wear to the houses we live in, it’s hard to feel original. Yet many people long to break free and express themselves — to escape from the mainstream. Saab USA taps into this urge in its newest ad campaign from Lowe New York, offering its distinctive products as the “antidote to sameness.”

Saab’s campaign, which supports the most aggressive product development program in its 57-year history, breaks nationally today. It includes :15, :30, and :60-second television spots, print executions, internet and direct mail strategies that will encourage consumers to “maintain your identity.”

Saab’s product expansion began in 2003 with the introduction of the 9-3 Sport Sedan and Convertible, which today account for 71 percent of Saab’s U. S. sales. Those cars were followed in 2004 by the introduction of the five-door 9-2X, Saab’s first all-wheel drive car and its first entry into the premium sport compact segment. 2005 will see the all-new 9-7X, Saab’s first SUV; the addition of the SportCombi hatchback to the 9-3 range; and significant revisions to the flagship 9-5 models. A 250-hp turbocharged V6 will also be available in 9-3 Aero models in 2005.

“Saab is fortunate to have established a very distinct brand image in the minds of consumers over the years,” says Debra Kelly-Ennis, president and COO of Saab USA. “Saabs are associated with independence, individuality and challenging convention. They promise progressive design, driver-focused performance and surprising versatility. Our new campaign builds on this heritage and makes it relevant to today’s customer.”

The first television spot in the series, “Lost,” depicts just how numbing the plight of everyday life can be in a world that can seem eerily uniform and uninspiring. Scenes include a man lost in his own office amid a vast cubical farm and a woman in a store trying on a dress only to find two other women considering the same one. Cut to shots of a housing development maze of cookie-cutter “McMansions,” and finally to a man lost in a parking lot of cars that all seem to look alike.

As the man clicks his remote key fob to find his car, we hear the roar of a Saab engine. The man turns to take in an iconic Saab 9-3 convertible coming around the corner, as “I’m Free,” by BMG Music Publishing writer Pete Townsend and Universal Music artists The Who plays in the background. As the Saab cruises by, the voiceover states, “Individuality may be a bit harder to find these days. But it’s not impossible. Saab. Distinctively Designed. Independently Inspired.” A super appears at the end with the tagline, “The State of Independence.”

“We’re zeroing in on people who are independent thinkers,” said Gary Goldsmith, chairman and chief creative officer of Lowe New York. “These are discerning people more interested in expressing themselves than fitting into some cookie-cutter image.”

Television spots featuring the Saab brand and specific products launched on the 2005 Grammys and will appear in a variety of targeted cable networks including A&E, Bravo, VH1, Discovery and ESPN as well as network television. Print ads will run in consumer magazines and newspapers. Web and direct mail also are part of Saab’s integrated plan and will be used for more tactical messages.

Saab Automobile AB and Saab Cars USA is the importer of Saab 9-2X, 9-3 and 9-5 automobiles for Saab Automobile AB, Sweden. For more information, please visit www.saabusa.com.

Lowe New York is the flagship office of Lowe & Partners Worldwide. Lowe New York is a member of The Interpublic Group of Companies (NYSE:IPG), one of the world’s leading organizations of advertising agencies and marketing services companies. www.loweworldwide.com

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GM’s Global V-6 Family Expands With New 2.8L Turbocharged Engine

Posted on 14. Feb, 2005 by .

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2005-02-14

GM’s Global V-6 Family Expands With New 2.8L Turbocharged Engine

DETROIT – General Motors expands the family of advanced global V-6 engines with the sophisticated 2.8L V-6 Turbo – a transverse-mounted compact and lightweight powerhouse that delivers the performance of a larger-displacement engine.

The 2.8L V-6 Turbo debuts in the all-new Saab 9-3 SportCombi, Sedan and Convertible, continuing the brand’s heritage of turbo power established in 1977. It is the most sophisticated turbocharged engine ever offered in a Saab vehicle, delivering excellent responsiveness through low-speed torque and high-rpm power as well as exceptional refinement.

Technology such as a dual-scroll turbocharger and variable intake valve timing helps the 2.8L V-6 Turbo achieve 250 horsepower (184 kw) and 258 lb.-ft. of torque (350 Nm) in the 9-3.

“The 2.8L V-6 Turbo has a strong, linear feel that gives the impression of a larger-displacement engine,” said Tim Cyrus, global V-6 chief engineer. “The feeling of power is tremendous, but so is the smoothness and refinement built into the engine.”

Developed in conjunction with other engines in the global V-6 family, turbocharging was designed into the architecture’s structural parameters. The powertrain engineers’ experience with turbocharging at Saab was integral in refining the engines’ performance, with the 2.8L V-6 Turbo delivering maximum torque by 2,000 rpm and maintaining it through 4,500 rpm. Ninety percent of peak torque is available from just 1,500 rpm. This broad performance spectrum results in an engine that effectively offers two torque curves: a linear curve that delivers exceptional low- and mid-range torque, and higher-rpm power that benefits from the pressure of the turbocharger.

“It’s almost like having two engines on tap,” said Cyrus. “At low speeds, the inherent torque of the V-6 pulls strongly, but it has the power of a larger-displacement engine when the full power of the turbo system is called up.”

Inside the engine

All engines in the global V-6 family share traits that include a lightweight aluminum cylinder block with iron cylinder sleeves, an aluminum structural oil pan and aluminum cylinder heads with four valves per cylinder. The 2.8L V-6 Turbo builds on those strengths with components and technology developed specifically for the turbo system, including:

* Twin-scroll turbocharger delivering approximately 9 pounds of boost (0.6 bar)
* Integrated charge cooling
* Unique cylinder heads made from 356T-6 aluminum and featuring sodium-filled exhaust valves
* Forged steel crankshaft and sinter-forged connecting rods strengthened for turbocharged loads
* Pistons with anodized ringlands designed for turbocharger boost pressure
* 9.5:1 compression ratio
* Piston oil cooling jets
* Unique camshaft profiles designed for turbocharger performance
* Hydroformed “dual skin” exhaust manifolds with stainless steel inner liners
* Engine-mounted oil cooler

The turbo system features a unique, twin-scroll turbocharger. It has an integral bypass valve and is fed by two exhaust ducts – one from each cylinder bank. Separating the exhaust gas pulses with two compressor zones improves gas flow and reduces energy loss. The turbo system’s charge cooler promotes performance by reducing the temperature of inlet air.

Additionally, the 2.8L V-6 Turbo employs a conventional, single-stage intake manifold and variable valve timing on the intake camshaft – the variable valve timing helps optimize performance and emissions control. Also, a variable fuel pressure system helps ensure smooth idle and driving characteristics. Valve timing and fuel pressure are managed by the engine’s powerful controller, a 32-bit micro-hybrid system which is calibrated specifically for the turbocharged application.

The sophisticated controller operates under a torque-based engine management strategy designed to deliver smooth performance in all driving conditions. The system works with the vehicle’s transmission to modulate torque, providing stirring performance and excellent engine response. The system also can limit torque in low-traction conditions, helping provide confident, sure-footed driving.

Cross-globe connection

The 2.8L V-6 turbo is the third variant of the new global V-6 family – a technologically advanced 60-degree, dual overhead-cam architecture designed to produce strong power and excellent fuel economy to meet different needs in markets around the world. Engineers from GM Powertrain in North America and FGP – the Europe-based Fiat-General Motors Powertrain consortium – as well as Holden collaborated on the development.

The global V-6 engine family also includes a 2.8L V-6 VVT normally aspirated version which debuted in the 2005 Cadillac CTS, as well as a 3.6L V-6 VVT version that also is available in the CTS. The 3.6L V-6 VVT also is available in the 2005 Cadillac STS and SRX, as well as the Buick Rendezvous and LaCrosse. It is available under the Alloytec brand name in the 2005 HoldenCommodore, Calais, Berlina short-wheelbase, Statesman and Caprice long-wheelbase, Ute, Cab Chassis and Crewman.. Both VVT engines use variable valve timing on the intake and exhaust valves for optimal performance and emissions control.

The 2.8L V-6 Turbo is built at Holden’s Port Melbourne, Australia facility, along with 3.6L variants of the global V-6.

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Saab Announces 9-7X SUV Pricing

Posted on 11. Feb, 2005 by .

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2005-02-11

Saab Announces 9-7X SUV Pricing

DETROIT, Mich. — The all-new Saab 9-7X goes on sale in the United States this spring with very attractive pricing. Saab’s first-ever SUV will come in two models: the Linear, priced at $38,990.00 and the Arc, priced at $40,990.00. Both MSRP’s include a $720.00 destination charge.

The 9-7X SUV is just one part of the most aggressive product development offensive in Saab’s 57-year history. It joins the 9-3 Sport Sedan and Convertible, the 9-5 Sedan and SportWagon and the all-wheel drive 9-2X, as well as the upcoming all-new Saab 9-3 SportCombi and the 250-hp 2.8V6 Turbo, which will become available in all 9-3 Aero models later this year.

The 9-7X Linear features standard all-wheel drive, leather-appointed heated front seats, 18-inch alloy wheels, side-curtain airbags, integrated roof rails, OnStar, XM Satellite Radio, 6-CD Bose audio system and a choice between a moonroof or a rear-DVD entertainment system. It is powered by an in-line 6-cylinder engine that makes 275 hp and 275 lb.-ft. of torque. The 9-7X Arc adds xenon headlamps, adjustable pedals, headlamp washers and a 300-hp/330 lb.-ft. V8.

Saab owners will feel right at home in the 9-7X, which has the familiar cockpit-inspired instrument panel, signature sliding-plate vents, in-dash cupholder and center console-mounted ignition. The Saab 9-7X can be ordered in Obsidian Black, Titanium Silver and Ocean Blue.

Saab is making the 9-7X SUV even more attractive with a limited special offer. By registering before March 31, 2005, customers who purchase or lease a 2005 9-7X will get three years of free OnStar “Safe & Sound” and XM Satellite Radio service, a $700.00 value. In addition, current Saab drivers whose leases expire in February, March or April will qualify for a lease extension of up to six months to enable them to take delivery of a new 2005 9-7X.

Saab will target potential customers with a direct mail campaign by the end of February 2005. This mailing will direct prospects to the Saab 9-7X website, www.saab97Xsuv.com. Once customers have registered at this website, they will automatically receive the additional free services once they take delivery of their 2005 9-7X. Interested customers can go directly to the website even if they did not receive the mailing from Saab.

“The 9-7X joins the Saab lineup at the right time because the demand for premium midsize SUV’s is strong,” said Debra Kelly-Ennis, President and COO of Saab USA. “About forty percent of current Saab owners already have an SUV of another make in their garage, while nearly 30 percent of Saab owners have left the brand for an SUV in the past. With the 9-7X, Saab will be able to take advantage of the continued growth in this segment.”

On top of that, the Saab 9-7X SUV represents outstanding value for money, especially when compared with the Volvo XC90. Not only has the 9-7X more headroom, legroom, towing capability and engine torque, it is also priced at over $8,000.00 less than a comparably equipped XC90 V8.

Saab Automobile AB and Saab Cars USA, Inc. are subsidiary companies of General Motors Corp. Saab Cars USA is the importer of Saab 9-2X, 9-3 and 9-5 automobiles for Saab Automobile AB, Sweden. For more information,

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Saab Automobile AB To Be Sold To Shanghai Automotive Group?

Posted on 01. Feb, 2005 by .

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SVT indicated that there was a rumor that Saab Automobile is to be sold to the Shanghai Automotive Group.

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