Jan-Ake Jonsson Managing Director of Saab Automobile

Posted on 09. Mar, 2005 by in 2000-2009, Company, Sweden, Trollhättan, Sweden


Photo Credit: Saab Automobile AB


Jan-Ake Jonsson named Managing Director of Saab Automobile, Peter Augustsson to leave, pursue other business opportunities.

Trollhättan, Sweden — Peter Augustsson, the Chief Executive of Saab Automobile since 2000, has decided to leave his position at Saab and General Motors. Carl-Peter Forster, President of General Motors Europe, will assume the role of Chairman of the Saab Automobile AB board, and Jan-Ake Jonsson will assume the role of Managing Director for the brand.

“Peter has demonstrated a true belief in the Saab brand, and its people, over the years of his stewardship,” said GM Europe Chairman Fritz Henderson. “He has steadfastly led Saab to a significant brand positioning within the GM brand structure, and has supported the improvement in the production facility there in Trollhattan, ultimately leading to the decision to build the all-new Cadillac BLS along side Saabs in the facility beginning early next year.

“We wish him the best in his new endeavors.”

Augustsson had joined Saab as Executive Vice President in 1998, rising to the chief executive role in 2000, and assuming the chairman title in 2002. He plans to open a business development company in the near future.

“This has been a very challenging, but exciting, time for me professionally,” Augustsson said. “I am absolutely convinced that the direction GM is taking the Saab brand is good for the brand and the local employees here in Sweden. GM is committed to the brand and its growth potential, and there is every reason to believe we will have a solid production future here in Sweden.

“I felt that it was the right time for me to move on to something I’ve wanted to do for some time. I wish Jan Ake and Carl-Peter the best of luck in their future roles with Saab.”

Augustsson’s departure is effective April 1, as are the appointments of Forster and Jonsson.

“The combination of Jan-Ake leading the Saab brand, and Carl-Peter leading the Board is a strong one,” said Henderson. “Combine that with the functional alignment we have in Europe for the sales and marketing, manufacturing and engineering operations, and there’s every reason to believe in the future success of Saab.”

Jan-Ake Jonsson first joined Saab-Scania Car Division in 1973 in Nyköping Sweden, and held a variety of positions until becoming Director, Aftersales & Services for Saab Automobile AB in Trollhättan Sweden in 1990. Since then he has held a variety of executive positions in the engineering and sales and marketing organizations within Saab and General Motors Europe. Most recently, Jonsson was Executive Director of Sales and Marketing for the Nordic region for General Motors Europe, including Saab.


Date of birth September 18, 1951
Place of birth Valdemarsvik, Sweden
Family Married, two children
Current position Managing Director of Saab Automobile
Date of employment 1973

2005 – VP Managing Director of Saab Automobile
2002 – 2005 Sales & Marketing, Europe and Asia-Pacific, Saab Automobile
2002 – 2002 Executive Director and Vehicle Line Executive, Commercial vehicles, GM Europe
1997 – 2002 Vehicle Line Executive, Trucks/Vans/Mini-segment, GM Europe
1995 – 1997 Director, Business Unit 9000/9-5, Saab Automobile
1993 – 1995 Vice President, Quality and Customer Satisfaction, Saab Automobile
1991 – 1993 Vice President, Sales and Marketing, Saab Cars USA
1990 – 1991 Manager, Parts/Accessories/Service/Vehicle Distribution/IS, Saab Automobile
1985 – 1990 Director, Information Systems, Saab-Scania of America
1973 – 1985 Various positions in the Systems Development area, Saab-Scania AB

Degree in Business Administration/Information Systems, Uppsala Univeristy/Linköping Technical School, Sweden.

The family, tennis, golf

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