Spenchian to Lead Saab Cars USA

Posted on 31. Mar, 2005 by in 2000-2009, Company, Detroit, Michigan



Spenchian to Lead Saab Cars USA

DETROIT – Jay Spenchian will become general manager of Saab Cars USA, effective April 1, Mark LaNeve, GM North America vice president of Vehicle Sales, Service and Marketing, announced today. Spenchian has served as marketing director of Cadillac since 2004. He replaces Debra Kelly-Ennis, who has accepted a position with Diageo North America.

“Jay’s experience launching the Cadillac CTS, SRX and STS in premium segments globally makes him the ideal choice for this position,” LaNeve said. “We believe he’s the right person to lead Saab during its most aggressive vehicle development program in its history.”

Spenchian, 46, joined General Motors in 1998 and has held a variety of positions with Cadillac, including marketing director for the CTS, XLR and SRX, and brand manager of the Escalade. Prior to joining GM, Spenchian held brand management positions with companies such as The Pillsbury Company, Sara Lee Corporation, H.J. Heinz Co. and Pepsico, Inc. He has a bachelor’s degree and an MBA from Michigan State University.

Kelly-Ennis joined GM in 1998 following a career in sales and general management with non-automotive companies such as RJR/Nabisco and Grand Metropolitan PLC. With her move to Diageo she returns to the industry where her career began. “We’re very appreciative for all of Debra’s contributions at Saab and throughout her career at GM,” LaNeve said. “We wish her the best at Diageo.”

General Motors Corp. (NYSE: GM), the world’s largest automaker, has been the global industry sales leader since 1931. Founded in 1908, GM today employs about 324,000 people around the world. It has manufacturing operations in 32 countries and its vehicles are sold in 200 countries. In 2004, GM sold nearly 9 million cars and trucks globally, up 4 percent and the second-highest total in the company’s history. GM’s global headquarters are at the GM Renaissance Center in Detroit. More information on GM can be found at www.gm.com.

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  1. Saab History » Saab Advertising Campaigns Yesterday & Today - September 18, 2007

    […] On the topic of the advertising campaign itself, I am particularly interested in how exactly Saab Automobile USA will be using their existing campaign “Born From Jets” as Jay Spenchian had previously mentioned, while integrating messages that communicate this new model to their market with as much reach and frequency as possible. It is clear from the list below, Saab has changed their advertising campaign slogans quite a bit over the years, so if consistency is a huge priority today with Saab Automobile, which it still should be, I am looking forward to a consistent message within the “Born From Jets” campaign. This new campaign will need to indicate a connection to the Born From Jets campaign while being further developed and defined to best communicate the 2008 9-3 as well as the Cross-Wheel Drive which will be available shortly thereafter. […]

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