Saab Brand Center to open in Sweden

Posted on 20. Jun, 2005 by Ryan in 2000-2009, Mölnlycke, Sweden, Sweden

Photo Credit: Saab Automobile AB

2005-06-20

Saab Brand Center to open in Sweden

In concert with this announcement, GM Europe will also establish a global Saab Brand Center in Sweden. This will be the epicenter of the Saab brand and will house a strategic design team that will concentrate on Saab-specific design.

“From a designer’s perspective, Saab has such a rich history to build upon,” said Nesbitt. “Therefore, we plan to ensure that future Saabs maintain this DNA, accentuating their aircraft heritage and the Scandinavian design aesthetics that have helped Saab challenge the mainstream for nearly 60 years.”

In addition to Saab designers, the Saab Brand Center will house a core team of engineers and marketers who will work in close collaboration to develop, evolve and maintain the Saab brand character in all areas – from developing future product proposals to ensuring consistent communication across the globe.

“The sole focus of Saab’s new Brand Center is to create an environment where Saab specialists can focus specifically on what makes Saab unique and, therefore, help ensure we maintain these qualities in everything we do: design, engineering, marketing communications and more,” said Forster.

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