1990 – Saab “Difference”

Posted on 10. Aug, 2006 by in 1990-1999, 900, 9000

The Saab Difference video is by far one of the best examples of what Saab embodies as an automobile.

Saab is a concept, a concept unconvention to Saab itself.

It is a determination to build a car the right way, not the common way.

This uncommon philosophy is the heart and soul of these uncommon cars.

Saab is performance, Saab is safety, Saab is sensibility, Saab is Versatility, Saab is Durability, Saab is unique.


We don’t simply make compromises, we make Saabs.

This video says it all.

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3 Responses to “1990 – Saab “Difference””

  1. Carl

    19. Aug, 2006

    I received a copy of this video when I worked at Gary Blake Saab a few years ago from a veteran salesperson who was changing careers. Sadly, I pawned it off to a fellow member of the Saab community who only worked on barter and never saw it again till this site launched last year. It captures the essence of Saab before the heavy GM overtones took effect, really brings you back.

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  2. graham

    23. Aug, 2006

    that is the cheesiest video ive ever seen… the music, the punctuation, the statements… I LOVE IT :)

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  3. Johannes

    07. Oct, 2006

    I have Saab “glued to the road” ad clip 30 sec 8MB.
    Some problem displaying in WMP unless you have
    right MPEG-2 decoder installed.

    Reply to this comment

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