Saab Advertising History – USA

Posted on 22. Sep, 2006 by Ryan in 1950-1959, 1960-1969, 1970-1979, 1980-1989, 1990-1999, 2000-2009

From the information I have gathered from various sources, I have been able to put together the following historical data of Saab’s advertising companies from the 1950s. If there is anyone who could help with these sources in acquiring more video footage for the archive, I would extremely appreciate it.

1956-1959 – ?

“The Economy Car”

1960s

1961 Kleppner Company

1962 Wilson, Haight & Welch, Inc.

November 1967 – 1971 | J.M. Mathes & Co.

Responsible for the following Advertising Campaigns:

“SAAB The Well-Build Swede”

Sept 1971 – 1976 | Cox & Company

Responsible for the following Advertising Campaigns:

“SAAB, It’s What a Car Should Be”

July 1976 – 1979 | Norman, Craig & Kummel

Responsible for the following Advertising Campaigns:

“SAAB The Command Performance Car”

1979 – 1987 | Ally & Gargano

Responsible for the following Advertising Campaigns:

“SAAB The Most Intelligent Cars Ever Built”

April 1988 – January 1990 | Lord, Einstein, O’Neill & Partners

March 1st, 1990 – 1996 | Angotti, Thomas & Hedge

Responsible for the following Advertising Campaigns:

“We Don’t Make Compromises, We Make Saabs” 1990-1992

“Heart, Mind, Conscience” 1993-1995

“Find Your Own Road” 1995 – 1996

March 1997- May 2001 | Martin Agency

May 2001 – Sept. 20, 2007 | Lowe Partners Worldwide

Responsible for the following Advertising Campaigns:

“People Who Test Drive A Saab Usually Buy One”2000 – 2003

“The State of Independence” 2003 – Summer 2005

“Born From Jets” Fall 2005 – Sept. 20, 2007

Sept 20, 2007 – Present | McCann-Erickson

Responsible for the following Advertising Campaigns:

TBA

New York


Lowe Worldwide
150 E 42nd St
New York, NY 10017
(212) 605-8000
E-mail: info@loweworldwide.com
www.loweworldwide.com/

Washington, D.C.


Lowe Worldwide
5225 Wisconsin Ave. N.W>
Washington, DC 20015
(202) 362-6688 < ------------- I have tried calling this # today and I get a message from the phone company stating that this number is out of service. Is this office really here or did it get closed with the closings of a number of the offices recently? Perhaps the information below answers my question. I certainly hope not, just my luck.


For more information on Lowe Worldwide visit http://en.wikipedia.org/wiki/Lowe_Worldwide

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