Saab Advertising Campaign – “The Most Intelligent Cars Ever Built”

Posted on 11. Oct, 2006 by Ryan in 1980-1989, 900, 9000, JA 37 (Viggen)

Saab Advertising Campaign – “The Most Intelligent Cars Ever Built” could quite possibly be one of the best advertising campaigns that Saab has ever had, so my question is, what exactly was it that led to the success of Saab in the 1980′s? What of the 4-P’s of the marketing mix was it? Was it A) Was it the product or B) Was it the price or C) Was it the Place or could it have been the D) Promotion, the campaign itself? Could it have been all 4?

This television advertisement done in 1988 uses this campaign slogan as you will see. Please post your thoughts in the comments below.

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