The Evolution of the Saab, Saab-Scania & SAAB Logos

Posted on 11. Nov, 2006 by in 1937-1939, 1940-1949, 1950-1959, 1960-1969, 1970-1979, 1980-1989, 1990-1999, 2000-2009, Linköping, Sweden, Saab Aerospace, Scania Trucks & Busses

I have decided to finally provide some much needed clarification on evolution of the Saab, Saab-SCANIA, SCANIA & Saab logos since the very beginning to the present day.

Below I have provided each logo, dates along with some brief history on the automobile, aircraft and trunk business for our reference.

There is much more that can be included in this history, and that will require a lot more time than I have, but I hope to keep visiting this page with updates.


In 1937, the SAAB name was registered as SAAB (Svenska Aeroplan Aktiebolaget)started in Linköping, Sweden and here is their first logo.


In 1965, SAAB registered the name as SAAB Aktiebolaget to indicate it’s diversification of programs. SAAB also created a new logo in which they used until 1969.


In 1969, SAAB AB mergered with Scania-Vabis to become SAAB-SCANIA, with headquarters remaining in Linköping, Sweden

In 1984, SAAB-SCANIA had a new logo made. This logo was used throughout their aircraft including the SAAB-SCANIA 340 and 2000.


In 1990, The Wallenberg’s Investor AB sold half of the stake of Saab Automobile to General Motors (GM).

In 1995, Investor AB made a deal to sell the other half of Saab Automobile in 2000. That same year in 1995, SAAB Aircraft became independant and now called itself SAAB Aerospace who created a new logo until 2000, as did SCANIA Trucks & Busses become independant who also created a new logo.

From 1995 until 2000, the Saab Aerospace logo continued to be used.


In 2000, SAAB Aerospace’s programs became more diversified, so it was appropriate to create a new name and new logo. “SAAB TECHNOLOGIES” This logo continues to be used today.



In 1891, Vabis name was founded in Södertälje, Sweden. Vabis first logo below.


Scania was founded in Malmö, Sweden. Here is their first logo.


In 1911, Vabis was merged with Scania Trucks in Southern, Sweden to form Aktiebolaget Scania-Vabis. Scania-Vabis first logo which ran until 1969.


In 1969, Scania-Vabis became SAAB-SCANIA. From 1969 until 1983, SAAB-SCANIA had the following logo.


From 1984 until 1995, SAAB-SCANIA used this logo on their trucks.


In 1995, SAAB-SCANIA split, and became the independant SCANIA AB Trucks & Busses who also created a new logo.



1947, SAAB (Svenska Aeroplan Aktiebolaget) started in Linköping, Sweden and here is their first logo at that time for the URsaab model 92001 prototype.


From 1949 until 1962, SAAB used this logo.


From 1963 until 1969, SAAB used this logo.


From 1969 until 1974, SAAB-SCANIA used this logo.


From 1974 until 1983, SAAB-SCANIA used this logo.


From 1984 until 1995, SAAB-SCANIA used this logo.


In 1990, the Swedish Wallenberg family’s company Investor AB sold half of its stake of SAAB-SCANIA to GM, effectively changing SAAB-SCANIA to Saab Automobile AB for the cars division.

In 1995, Investor AB made a deal to sell the other half of Saab Automobile in 2000. From 1995 until 2000, the SAAB-SCANIA logo continued to be used on the Saab Automobile.

In the later half of 2000, a new Saab Automobile logo was introduced that utilized the same griffin symbol a part of the flag representing the southernmost tip (Scania) of the Skåne region of Sweden, removed the SCANIA name, and kept the same background color and changed the silver trim.


In September of 2002, the new logo was enhanced and this logo continues to be used today.


At the 2008 North American International Auto Show, it was indicated to me by Saab designers,both Bryan Nesbitt as well as Andrew Dyson (at 11:15 in the video) that the new Saabs of the future will be going back to the “SAAB” lettering, beginning with the new Saab 9-4x production model, although this removal of the emblem was not the case on the 9-4x BioPower concept.

I should also note that, even though Andrew Dyson indicated that the letters were only going to be used on the steering wheel and then the trunk of the Saab 9-4x, the production model has excluded this on the hood, leaving the griffen emblem only on the wheels.

If you carefully look at the new Saab 9-4x production model photograph, you can see that the emblem has now been removed from the hood further confirming the direction for the future use of the SAAB lettering.

According to Bryan Nesbitt and what we see on the Saab 9-4x, this logo will now be used from here on out for all 2010 Saab models.


If there are any additions, omissions or corrections needed, please post your comments below.

A special thanks to the Saab Museum online for the information

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21 Responses to “The Evolution of the Saab, Saab-Scania & SAAB Logos”

  1. HB Shearer

    11. Nov, 2006

    Like the last Logo Badge the most!

    Reply to this comment
  2. ryanoe9000

    11. Nov, 2006

    You mean the Saab Automobile AB emblem from 2000 until present ?

    Reply to this comment
  3. Oboh Wellington

    15. Jul, 2008

    Hi, i just bought a an old Saab Scannia 9000, a 2.3 litre engine from a friend and am at a loss as to how to get genuine parts for it in Nigeria.

    Reply to this comment
  4. admz

    07. Jan, 2010

    Send me the latest pictures Scania trucks, Mercedes, Volvo and everything I plead with you

    Reply to this comment
  5. Kenny

    14. Aug, 2011

    I have a badge which is the red griffin with gold crown, just like the saab logo, except it is round on a white background with a gold trim and no lettering at all. Does any one have any idea what it is from?
    Sorry if this is not the right [place to ask questions.

    Reply to this comment
  6. Fliguito

    15. Aug, 2011

    Hola Amigos,…esta es una gran marca, considerando todo lo que fabrican,…tengo un Saab 9000, y son una maravilla. Buena recopilacion de los logos de la marca. Pregunta,…porque Scania y Saab mantienen el Gripen en su logo????

    Reply to this comment
  7. Olof Norelius jr

    08. Nov, 2012


    In the article “The evolution of the SAAB logo” there are some wrong statements:

    The logo with the letters above the aeroplane was designed by my father Olle Norelius sr.
    He did it between 1942-1946 when he worked at SAAB in Linköping together with the designer
    Sixten Sason. They where close friends. And when the war was over we went up to Stockholm.


    Olof Norelius

    Reply to this comment
  8. Viper the Ratnik

    15. Jan, 2013

    I used to have a 1997 Saab 900 Anniversary and it had the Saab-Scania badge that you showed from 1984 to 1985. So looks like you got that slightly wrong. I’ve seen many other Saabs from the same year and they all have the same Saab-Scania badge.

    Reply to this comment
  9. Attorneys

    17. Aug, 2013

    Hey just about all.. I’m going to share this wonderful my buddies.!.! as well as, Continue the great work.. as well as, Thanks for the insightful articles this particular comprehensive data very helpful.. plus, Everyone ought to take time to publish articles or evaluations nearly as good as this one and never cover the internet without a penny!!!

    Reply to this comment
  10. Juan gil

    09. Nov, 2013

    I was going thru this site because I own 2 2003 9-3 linear, one is manual and the other automatic but, the logo in the automatic transmission shows saab and scania on the hood while the manual transmission only shows saab.. Both with the griffin simbol, is this because USA market?

    Reply to this comment
  11. Olof Norelius

    08. Mar, 2014

    SAAB-logotypen med bokstäverna över flygplanet gjordes vv min far Olle N. mellan
    1942 och 1946 Hans chef Sason sade möjligtvis i en Cirkel.. Jag möttes av den hösten 1970 då jag återvände till Linköping för att läsa vid Linköpings Tekniska Högskola.
    På en elevlista såg jag namnet Jan Mileikowsky. Jag tänkte “jasså har han en elev som pluggar här.’
    Sen blev Janne och jag bästa vänner. Jag lärde känna Curt M. (En krävande man!)
    Han var VD för SAAB -SCANIA..
    MEN NU är det SAAB i Linköping.
    Varför har man den röda gosan som logotype?
    I Brasilien och på andra ställen har man ingen aning om att det är en Grip-
    Ökenräven Ervin Rommels pansarvagn hette väl der Greif (Gripen)
    Återgå till logotypen min far gjorde då ser man att det har med flygplan att göra.
    F ö kan jag säga att 39:an på nya flygvapenmuseet är säkert gjord av samma person som gjort Tage Danielssons staty här i Linköping.

    Reply to this comment
  12. Adrian

    28. Jun, 2015

    I have a 1999 93 turbo with the red R and checkered flag badge what does this stand for

    Reply to this comment
  13. Gerald McErleab

    26. Aug, 2015

    I am trying to fine my pension benefit, Plan Administrator : Saab Aircraft of America Inc.

    Reply to this comment
  14. Robby

    30. Sep, 2015

    Please come back!! Been working on these cars since the early 1970,s. Nothing to compare them to. You invented the first affordable,safe family car. We do need you to come back and do what you do best. Instead of a 2 stroke go with a diesel. Bring back the 99,s and the 96,s. Still keeping them running at our saab repair shop.

    Reply to this comment
    • Dorcas

      19. Sep, 2016

      Where are you based I have serious problems with my car .I love it so much .My tel nos are 0725123068

      Reply to this comment
  15. Hastur

    16. Dec, 2015

    Hmm, this logo on my page is dated by the pollett manufacturer to 1954

    Reply to this comment
  16. Brisbane Wedding

    27. Dec, 2015

    Hello! I’m a photography amature.
    I would like to thank you for this great blog post.
    I really enjoyed seeing it.
    I have already signed up for your RSS feeds and would like to ask do
    you have and email list? would enjoy reading your news in my inbox!!

    Thanks again!!

    Reply to this comment
  17. Bethany Birchridge

    21. May, 2018

    I thought it was interesting that SAAB sold half of it’s stake to GM. My cousin is a car fanatic, so I’ve been wanting to learn more about the different types of cars he likes. He’s also been thinking of trying to build his own car, so having as much knowledge as possible will definitely help him. I’ll definitely share this article with him.

    Reply to this comment


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