The Evolution of the Saab, Saab-Scania & SAAB Logos

Posted on 11. Nov, 2006 by in 1937-1939, 1940-1949, 1950-1959, 1960-1969, 1970-1979, 1980-1989, 1990-1999, 2000-2009, Linköping, Sweden, Saab Aerospace, Scania Trucks & Busses

I have decided to finally provide some much needed clarification on evolution of the Saab, Saab-SCANIA, SCANIA & Saab logos since the very beginning to the present day.

Below I have provided each logo, dates along with some brief history on the automobile, aircraft and trunk business for our reference.

There is much more that can be included in this history, and that will require a lot more time than I have, but I hope to keep visiting this page with updates.

Aircraft

In 1937, the SAAB name was registered as SAAB (Svenska Aeroplan Aktiebolaget)started in Linköping, Sweden and here is their first logo.

saab logo 1937 The Evolution of the Saab, Saab Scania & SAAB Logos

In 1965, SAAB registered the name as SAAB Aktiebolaget to indicate it’s diversification of programs. SAAB also created a new logo in which they used until 1969.

saab wings logo The Evolution of the Saab, Saab Scania & SAAB Logos

In 1969, SAAB AB mergered with Scania-Vabis to become SAAB-SCANIA, with headquarters remaining in Linköping, Sweden

In 1984, SAAB-SCANIA had a new logo made. This logo was used throughout their aircraft including the SAAB-SCANIA 340 and 2000.

saabscanialogo The Evolution of the Saab, Saab Scania & SAAB Logos

In 1990, The Wallenberg’s Investor AB sold half of the stake of Saab Automobile to General Motors (GM).

In 1995, Investor AB made a deal to sell the other half of Saab Automobile in 2000. That same year in 1995, SAAB Aircraft became independant and now called itself SAAB Aerospace who created a new logo until 2000, as did SCANIA Trucks & Busses become independant who also created a new logo.

From 1995 until 2000, the Saab Aerospace logo continued to be used.

saab aerospace The Evolution of the Saab, Saab Scania & SAAB Logos

In 2000, SAAB Aerospace’s programs became more diversified, so it was appropriate to create a new name and new logo. “SAAB TECHNOLOGIES” This logo continues to be used today.

saab technologies The Evolution of the Saab, Saab Scania & SAAB Logos


Trucks

In 1891, Vabis name was founded in Södertälje, Sweden. Vabis first logo below.

vabis logo The Evolution of the Saab, Saab Scania & SAAB Logos

Scania was founded in Malmö, Sweden. Here is their first logo.

scania first logo small The Evolution of the Saab, Saab Scania & SAAB Logos

In 1911, Vabis was merged with Scania Trucks in Southern, Sweden to form Aktiebolaget Scania-Vabis. Scania-Vabis first logo which ran until 1969.

 The Evolution of the Saab, Saab Scania & SAAB Logos

In 1969, Scania-Vabis became SAAB-SCANIA. From 1969 until 1983, SAAB-SCANIA had the following logo.

scania logo 1969 1984 small The Evolution of the Saab, Saab Scania & SAAB Logos

From 1984 until 1995, SAAB-SCANIA used this logo on their trucks.

saabscanialogo The Evolution of the Saab, Saab Scania & SAAB Logos

In 1995, SAAB-SCANIA split, and became the independant SCANIA AB Trucks & Busses who also created a new logo.

scania logo 1984 20061 small The Evolution of the Saab, Saab Scania & SAAB Logos


Automobiles

1947, SAAB (Svenska Aeroplan Aktiebolaget) started in Linköping, Sweden and here is their first logo at that time for the URsaab model 92001 prototype.

logo ursaabbadge The Evolution of the Saab, Saab Scania & SAAB Logos

From 1949 until 1962, SAAB used this logo.

saab logo 1949 1962 small The Evolution of the Saab, Saab Scania & SAAB Logos

From 1963 until 1969, SAAB used this logo.

saab wings logo The Evolution of the Saab, Saab Scania & SAAB Logos

From 1969 until 1974, SAAB-SCANIA used this logo.

saab logo 1967 1974 small The Evolution of the Saab, Saab Scania & SAAB Logos

From 1974 until 1983, SAAB-SCANIA used this logo.

saab logo 1974 1983 280 The Evolution of the Saab, Saab Scania & SAAB Logos

From 1984 until 1995, SAAB-SCANIA used this logo.

saabscanialogo The Evolution of the Saab, Saab Scania & SAAB Logos

In 1990, the Swedish Wallenberg family’s company Investor AB sold half of its stake of SAAB-SCANIA to GM, effectively changing SAAB-SCANIA to Saab Automobile AB for the cars division.

In 1995, Investor AB made a deal to sell the other half of Saab Automobile in 2000. From 1995 until 2000, the SAAB-SCANIA logo continued to be used on the Saab Automobile.

In the later half of 2000, a new Saab Automobile logo was introduced that utilized the same griffin symbol a part of the flag representing the southernmost tip (Scania) of the Skåne region of Sweden, removed the SCANIA name, and kept the same background color and changed the silver trim.

saab logo 2000 sept 2002 The Evolution of the Saab, Saab Scania & SAAB Logos

In September of 2002, the new logo was enhanced and this logo continues to be used today.

saab logo 2000 present small The Evolution of the Saab, Saab Scania & SAAB Logos

At the 2008 North American International Auto Show, it was indicated to me by Saab designers,both Bryan Nesbitt as well as Andrew Dyson (at 11:15 in the video) that the new Saabs of the future will be going back to the “SAAB” lettering, beginning with the new Saab 9-4x production model, although this removal of the emblem was not the case on the 9-4x BioPower concept.

I should also note that, even though Andrew Dyson indicated that the letters were only going to be used on the steering wheel and then the trunk of the Saab 9-4x, the production model has excluded this on the hood, leaving the griffen emblem only on the wheels.

If you carefully look at the new Saab 9-4x production model photograph, you can see that the emblem has now been removed from the hood further confirming the direction for the future use of the SAAB lettering.

According to Bryan Nesbitt and what we see on the Saab 9-4x, this logo will now be used from here on out for all 2010 Saab models.

saab logo 1975 1983 small The Evolution of the Saab, Saab Scania & SAAB Logos

If there are any additions, omissions or corrections needed, please post your comments below.

A special thanks to the Saab Museum online for the information http://www.saabmuseum.com/marque/index.html

Tags: , , , , , , , , , , , , , , ,

15 Responses to “The Evolution of the Saab, Saab-Scania & SAAB Logos”

  1. HB Shearer

    11. Nov, 2006

    Like the last Logo Badge the most!

    Reply to this comment
  2. ryanoe9000

    11. Nov, 2006

    You mean the Saab Automobile AB emblem from 2000 until present ?

    Reply to this comment
  3. Oboh Wellington

    15. Jul, 2008

    Hi, i just bought a an old Saab Scannia 9000, a 2.3 litre engine from a friend and am at a loss as to how to get genuine parts for it in Nigeria.

    Reply to this comment
  4. admz

    07. Jan, 2010

    Send me the latest pictures Scania trucks, Mercedes, Volvo and everything I plead with you

    Reply to this comment
  5. Kenny

    14. Aug, 2011

    Hi
    I have a badge which is the red griffin with gold crown, just like the saab logo, except it is round on a white background with a gold trim and no lettering at all. Does any one have any idea what it is from?
    Sorry if this is not the right [place to ask questions.

    Reply to this comment
  6. Fliguito

    15. Aug, 2011

    Hola Amigos,…esta es una gran marca, considerando todo lo que fabrican,…tengo un Saab 9000, y son una maravilla. Buena recopilacion de los logos de la marca. Pregunta,…porque Scania y Saab mantienen el Gripen en su logo????

    Reply to this comment
  7. Olof Norelius jr

    08. Nov, 2012

    Hello!

    In the article “The evolution of the SAAB logo” there are some wrong statements:

    The logo with the letters above the aeroplane was designed by my father Olle Norelius sr.
    He did it between 1942-1946 when he worked at SAAB in Linköping together with the designer
    Sixten Sason. They where close friends. And when the war was over we went up to Stockholm.

    Kindly

    Olof Norelius

    Reply to this comment
  8. Viper the Ratnik

    15. Jan, 2013

    I used to have a 1997 Saab 900 Anniversary and it had the Saab-Scania badge that you showed from 1984 to 1985. So looks like you got that slightly wrong. I’ve seen many other Saabs from the same year and they all have the same Saab-Scania badge.

    Reply to this comment
  9. Attorneys

    17. Aug, 2013

    Hey just about all.. I’m going to share this wonderful my buddies.!.! as well as, Continue the great work.. as well as, Thanks for the insightful articles this particular comprehensive data very helpful.. plus, Everyone ought to take time to publish articles or evaluations nearly as good as this one and never cover the internet without a penny!!!

    Reply to this comment
  10. Juan gil

    09. Nov, 2013

    I was going thru this site because I own 2 2003 9-3 linear, one is manual and the other automatic but, the logo in the automatic transmission shows saab and scania on the hood while the manual transmission only shows saab.. Both with the griffin simbol, is this because USA market?

    Reply to this comment
  11. Olof Norelius

    08. Mar, 2014

    SAAB-logotypen med bokstäverna över flygplanet gjordes vv min far Olle N. mellan
    1942 och 1946 Hans chef Sason sade möjligtvis i en Cirkel.. Jag möttes av den hösten 1970 då jag återvände till Linköping för att läsa vid Linköpings Tekniska Högskola.
    På en elevlista såg jag namnet Jan Mileikowsky. Jag tänkte “jasså har han en elev som pluggar här.’
    Sen blev Janne och jag bästa vänner. Jag lärde känna Curt M. (En krävande man!)
    Han var VD för SAAB -SCANIA..
    MEN NU är det SAAB i Linköping.
    Varför har man den röda gosan som logotype?
    I Brasilien och på andra ställen har man ingen aning om att det är en Grip-
    Ökenräven Ervin Rommels pansarvagn hette väl der Greif (Gripen)
    Återgå till logotypen min far gjorde då ser man att det har med flygplan att göra.
    F ö kan jag säga att 39:an på nya flygvapenmuseet är säkert gjord av samma person som gjort Tage Danielssons staty här i Linköping.

    Reply to this comment
  12. This is very fascinating, You’re an overly skilled blogger.

    I’ve joined your feed and sit up for in quest of extra
    of your magnificent post. Additionally, I’ve shared your website in my social networks

    Reply to this comment

Trackbacks/Pingbacks

  1. Evolution of Car Logos | bsomultimedia.com - April 21, 2012

    [...] Source: The Saab Brand, Saab History [...]

  2. 22 Corporate Brand Logo Evolution of Automobile Groups | Inspiration | instantShift - June 20, 2012

    [...] Saab, Skoda [...]

  3. Ownership Verified: Stockholm Syndrome: 1973 Saab 96 V4 - Page 4 - October 16, 2013

    [...] it was a more recent merger, but apparently not. Wiki says 1969-1989. So wheres the Griffin? According to this site, the griffin didn't appear until 1984, so the 99 didn't have it either. Reply With [...]

Leave a Reply



Production Concept