Saab Automobile owns the “Design” Category

Posted on 22. Mar, 2007 by in 2000-2009, 9-3 SS, 9-3X, 9-5, 9-X, Aero-X, Designers, Sweden, Trollhättan, Sweden

According to David at, the “Design” category should be owned by Saab Automobile, hands down.

There are many categories that brands that have owned such as “Safety” which has been long used by Volvo, or “driving” for BMW, but the “Design” category has not been taken by an automobile brand.

With the design category available and the momentous design & development work by Saab’s designers since the turn of the millenium resulting in design concepts such as the 9-X, 9-3X, 9-3 SportHatch, Aero-X, 9-3 BioPower Hybrid Convertible and now the 9-5 E100 BioPower concept, it seems clear that Saab Automobile’s heritage of having a progressive attention to design, positively embodies this category.


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