The First President of Saab USA – Ralph T. Millet

Posted on 05. Apr, 2007 by in 1950-1959, 1960-1969, 1970-1979, 1980-1989, 2000-2009, 93, 95, 96, 97 (Sonett II & III), 99, Boston, Massachusetts, Company, New Haven, Connecticut, New York, NY, Quantum I, Quantum II, Quantum III, Quantum IV, Quantum V, Trollhättan, Sweden, United States, Washington, D.C.

ralph_t_millet_300.jpg Ralph T. Millet’s association with Svenska Aeroplan Aktiebologet (SAAB) began in 1946 during a business trip to Sweden. Mr. Millet was at the time working with a U.S. company that exported parts for SAAB Aircraft. During this visit, he was asked to purchase material and and machinery needed for production of a new car on the boards in Sweden. This offer was accepted by Mr. Millet by SAAB and shortly thereafter opened an office solely focused on the exporting of SAAB aircraft parts in New York City in 1947, the year SAAB automobile officially started.

Millet, a graduate from the Massachusetts Institute of Technology founded SAAB Motors, Inc. in 1956 in New York City. Mr. Millet’s first import into the United States was the SAAB model 93 and it first debuted at the New York Auto Show with the Sonett “Super Sport” (94). A year after the 93 was introduced, it was showcased at the Great American Mountain Rallye in Northern New England in 1957.

The SAAB 93 hauled off ships from Gothenburg, Sweden into the port of Hingham, Massachusetts (near the old location of the Shaw Saab dealership). As a result of Mr. Millet’s work and diligence, SAAB Motors grew and eventually moved to New Haven, Connecticut in 1961. In the the 1970’s the heavy harbour traffic in New Haven’s ports rerouted automobile transport boats to full operating ports across the United States and as a result, SAAB Motors, Inc. moved to Orange, Connecticut in 1972. During this time, Ralph Millet retired SAAB Motor’s Inc. became SAAB-SCANIA of America, Inc. Following retirement, Mr. Millet served on the Board of Directors of Saab-Scania of America from 1979 until 1987. While serving on the Board, he also became an industry relations export on government related issues in Washington, D.C.

Ralph T. Millet continued his support of the Saab community by his participation in numerous Saab Owners Conventions and other events. Mr. Millet passed on December 20th, 2002 in Middletown, Connecticut and I have provided you his obit written by longtime friend and colleague, Lennart Lonnegren.

Ralph T. Millet, 85, of Old Saybrook, CT., the man who brought the Swedish Saab cars into the United States, and was president of the Saab importing company, and who became a highly respected spokesman for the imported car business in the United States, as President and Chairman of the Automobile Importers of America, a group representing most of the companies importing automobiles to the United States, died Friday, Dec. 20, 2002, at Middlesex Hospital in Middletown, CT.

When the Saab automobile was first introduced into this country in 1956, it was a quite different automobile from those generally sold here. The car’s origin and the management of its importing company, were also somewhat different than what is common in the US auto business.

The first Saab cars were powered by an unorthodox two-cycle engine that required the addition of oil to the gasoline every time the fuel tank was filled; and in difference to most other cars the engine propelled the front wheels, instead of the rear wheels, As to its origin: it was manufactured by a company called Svenska Aeroplan Aktiebolaget (abbreviated Saab), that had previously been solely engaged in the manufacture of military aircraft.

Heading the US operation was not exactly your usual “car guy” but an aircraft expert. Ralph Turner Millet had had no previous experience in the automotive field, but would eventually become the representative for almost all of this country’s automobile importers, and steer his adopted company and its unorthodox product through more than 15 years of business ups and downs.

Ralph T. Millet, as a matter of fact, saw the little Saab car become something of a cult car, as well as one of the leaders in the field of automotive safety, before he relinquished his position as head of the importing company, to become a consultant to the company, and its spokesman in safety and environmental matters.

As Mr. Millet recalled it, the actual origin of the entry of the Saab into the US auto market, came at a dinner in Minneapolis, Minn., where the head of Saab, after a meeting with aircraft component suppliers, turned to Mr. Millet, at the time, a purchasing agent for Saab, and said that since Americans were buying Volkswagens, maybe they would also buy Saabs. Mr. Millet said that he seriously doubted the viability of selling a car with a two-cycle engine in the US, but the next day, back in New York, the Saab president persisted.

“He told me to reserve some space at the next New York Auto Show. He would send some cars over, and we would see what reaction they got. Then we would decide about selling the cars.”

A few months later four Saab 93 sedans and a prototype sports car arrived in New York, just in time for the 1956 New York International Auto Show. At the show itself, the reaction of both public and press was quite positive, and several auto dealers expressed their interest in representing the new Swedish make. One even bought a car for resale. Ralph T. Millet was about to change careers, from a specialist in procurement for the aircraft industry, to the job as head of the country’s newest imported car company.

That dinner meeting in Minneapolis was not really Ralph T. Millet’s first encounter with the Saab cars. Born in Boston on August 21,1917, Mr. Millet was educated at the Boston Latin School and received a degree in aeronautical engineering from the Massachusetts Institute of Technology in 1940, just in time to join the US Army Air Corps, where he reached the rank of lieutenant colonel. After the war he started a firm handling procurements for different corporations, one of them Swedish Saab. During his first visit to Sweden, in 1946, he heard of the company’s plans for a small car, and one of his earlier assignments for Saab involved the purchase of body presses for the new car. In 1948, he recalled, an early prototype car was sent to the US, and Mr. Millet had some discussions with the Willys Overland company about building the car. One early problem for Saab, however, was the shortage of suitable steel for the car bodies, It wasn’t until 1950 that the first Saab car was built sold, and not much was thought of exporting it until production reached adequate levels.

But after the 1956 New York Auto Show, Saab Motors Inc. was ready for business. The fist shipment of cars for sale to dealers arrived just before Christmas 1956 at the port of Hingham, Mass., where Saab had established a warehouse and make-ready facility. Fifteen dealers were signed the first year, and sales reached all of 2,200 units in 1958. “We made money in 1959,” recalled Mr. Millet, “but the next year the bottom fell out, when Detroit’s big three introduced their own small cars.”

In 1961 Saab Motors moved all of its operations to New Haven, Conn., leaving only a small aviation purchasing office – the operations Mr. Millet had originally started – in New York City.

The safety reputation of the Saab car has helped sell Saabs throughout the years, as the cars have gradually evolved, first by replacing the original two-stroke engine with a more acceptable four-stroke, and later with newer and larger model cars. Today the company, now Saab Cars USA Inc., and owned by General Motors, sells two distinct lines of cars, the 9-5 and the 9-3.

Safety has always been a major feature in Saab’s marketing efforts, and is something that has been the subject of Mr. Millet’s interest for many years. When the government stepped into the field of auto safety in the late 1960’s, Mr. Millet was one of the first representatives of the auto industry to be appointed to the new Highway Traffic Safety Advisory Council of National Highway Traffic Safety Administration. At about the same time, the first trade organization for the imported car industry was founded and Mr. Millet, after originally just representing Saab, eventually became president and chairman of the Automobile Importers of America. As spokesman for the imported auto industry, Mr. Millet was for many years a frequent testifier before congressional and other legislative bodies on matters relating to imported cars, remaining the Saab representative with the trade group, today called the Association of International Automobile Manufacturers, until quite recently.

In 1982 Mr. Millet was named to the Board of Directors of the successor company to Saab Motors Inc., Saab-Scania of America, Inc., which by then was involved not just in Saab automobiles, but also built and marketed Scania trucks and buses. Mr. Millet was heavily involved in establishing the Scania business in the US, initially in assessing the market possibilities for the Scania products, and later in helping set up marketing and manufacturing operations in the US. During the 1980’s, Scania operated a complete assembly operation in Orange, Conn. making city busses for a number of different US municipalities.

Always interested in Saab doings even after his retirement, Mr. Millet has been a frequent visitor at Saab dealer functions, as well as at Saab owner conventions, both in this country and overseas. Most recently he and his wife, Gunlog, attended the dealer preview of the all-new Saab 9-3 cars in Sweden this past summer, and the August Saab owner convention in Cincinnati, Ohio.

An active churchman, Mr. Millet was a life-long Episcopalian, and was Senior Warden Emeritus, as well as treasurer of the Grace Memorial Church in Old Saybrook, CT.

Ralph T. Millet resided in Old Saybrook Connecticut. Besides his wife, he leaves four children, Francis N. Millet of Clinton, CT; Charles G. Millet, of Dedham, Mass.; Mrs. Ronald Bearse of Alexandria, VA; and Miss Kristine R. Millet, of Dedham, Mass. He was predeceased by another son, Ralph Millet, Jr., and by his first wife, Elsie Johnston, who died in 1959.

A Memorial Service will be held Thursday, December 26, 2002, at 11 a.m. at the Grace Episcopal Church, 338 Main Street., Old Saybrook, CT. Contributions in the memory of Ralph T. Millet may be given to the Grace Church Memorial Fund, care of Grace Episcopal Church, 338 Main Street., Old Saybrook, CT 06475.

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One Response to “The First President of Saab USA – Ralph T. Millet”

  1. martin g fowler

    21. May, 2011

    Gentle SAAB folks:
    Can you please provide me with a name or two, perhaps the President of the Minneapolis SAAB club. I seem to remember his name being “Palmer”. Probably wrong on that but I do know he lives on Duncan Drive, Edina MN
    A phone call to me would be more expedient; 952 926 9770 LAND
    650 796 2995 CELL
    Thank you,

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