Saab scores best result with AutoRAI 2007

Posted on 15. Apr, 2007 by Ryan in 2000-2009

Photo Credit: Saab Automobile Netherlands

Saab Automobile of the Netherlands has recently issued a press release that refers to Saab having the best score in the mystery shopper research by a company called AutoRAI.

Here is their press release in English thanks to Babelfish. The translation is not perfect, but I hope you can get an overall understanding of the positive results of this research.

Saab scores best result in an independent mystery shopper research during AutoRAI 2007

* Independent research office appreciates Saab with best average and best total score

Saab have gained an optimum score in independent mystery shopper research under renowned car manufacturers during the AutoRAI 2007 in the field of customer orientation. The results from the AutoRAI 2007 benchmark Mystery Shopping investigation, which was conducted by the independent research & consultancy office Equerya, revealed that Saab not only the best average gained score, but also overall examined best achieved something.

The research office Equerya examined during the AutoRAI 2007 every day how authoritative car manufacturers received visitors of their score and spoke to. To be able pass a this way objective possible judgement, Equerya for the research used of mystery shoppers. The composition of these mystery varied shoppers per day, from young people and the elderly to couples and singles. Beside a complete impression of the score the mystery shoppers assessed the car manufacturers, who remained in the research anonymous, daily on the components ‘Welkom’, ‘Gesprek’, ‘Afsluiting’. Moreover the research workers themselves gave totaalscore on the basis of their own experiences also.

Saab favoriet at mystery shoppers
Saab finished research in benchmark Mystery Shopping persuading on the first place. On three of the four areas the Swedish mark received the highest appreciation of the research office. With an average score of 7.5 concerning all components Saab 0.45 finished points above the average of all participants to the research. The separate mystery shoppers even knew to Saab a still higher appreciation, with totaalscore of 7.70, where the average continued put on 7.04, one research workers even assessed the score and customer-orientated approach of Saab during the AutoRAI with 9.0.

“Uiteraard we are extremely satisfied with the result of this research, ” Kees of pine explain mount, general director of Saab the Netherlands. “De employees of Saab on AutoRAI-stand and within our concessionnaire network have been carefully selected and have been extended trained, both in the field of productkennis and in the field of customer-orientated and customer-specific approach. This research Equerya underline that we see through the correct choice gemaakt.”

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