Cross-Promoting Cross-Wheel Drive “XWD” at Ski Resorts

Posted on 09. Sep, 2007 by in 2000-2009


Photo Credits: Saab Automobile

Today, I was going through some of the archives here at Saab history and pulled the emergency brake as soon as I uncovered the following material. The ideas depicted on this material in my opinion, are a perfect way to add a “4th” element to the three-pronged approach I mentioned earlier on Saab’s Cross-Wheel Drive ‘XWD’ in the North East. This particular idea of mine consists of “Cross-Cromoting” Cross Wheel Drive at numerous Ski Resorts in the North East as well as in the West.

The material that I uncovered, outlines some of the previous details on cross-promoting the Saab brand at both Maine Saab Dealers as well as the Sugarloaf Ski Resort back on February of 1995. While the information is about 12 years old, the ideas used here are right on the money and could be used in concert with some specialized demonstrations as well as particular venues showcasing the Saab 9-3 XWD such as the Saab dealerships as well as the Ski Resorts.

The promotion shown below in the press release may have had its level of effectiveness back then, but today Saab has the critical all-wheel drive element under their wing, so the timing of this idea with the cross-wheel drive now is more important than ever before. It is imperative that Saab Automobile USA thoroughly investigate this opportunity as well as the aforementioned ones.


February 26, 1995

Dear Saab Owner:

Saab Cars USA and your Maine Saab Dealers are pleased to extend to you an invitation to be our guest at Saab Owners Days on April 1st and 2nd at “The Snowplace of The East Suglarloaf / USA.

This special Saab Owners Weekend is our third Annual Owner Event, and we hope you can join us for a wonderful weekend of beautiful spring skiing at Sugarloaf. We have a fun weekend planned and are pleased to extend to you the following special benefits:

* Saab Owners Lift Tickets at just $15.00 per day!
* Sign up for the Saab Owners Ski Race to be held on Saturday
* Priority Saab parking for the first 75 Saabs on the mountain
* Attend the Saab Owners on mountain luncheon and Owners Reception on Satuday and Sunday
* Enter to win great prizes like Rossignol Skis, CB Jackets and Saab gift items.
* Win the use of a new Saab Convertible for the week of your choice this summer!
* From Sugarloaf receive discounts on lodging, touring, and Sugartree Sports & Fitness Club
* Ski with friends from your main Saab dealers and executives from Saab Cars USA and the management of Sugarloaf
* Try your luck racing against Sally Knight Saab owner and racer on the Womans Professioanl Ski Tour

To take advantage of the special discounts, and make reservations, please call Sugarloaf at 1-800-THE-LOAF and make sure you mention you are a Saab Owner registering for Saab Owners Weekend. The specially priced lift tickets can be purchased on Saab Owners Weekend by taking your invitation to the guest services area on the lower level of the base lodge. Just look for the desk with a large Saab banner.

To R.S.V.P. to the owner parties and or race, please call Saab at 1-800-947-8238 Ext. 2209 Please R.S.V.P. by March 28, 1995.

And that’s not all! Just stop by any Maine Saab Dealer and fill out a form to win the use of a new Saab Convertible for a week along with five day vacation package for the ’95 season at Sugarloaf which includes free skiing, adult lessons, and, on mountain lodging.

Please join us for a fun weekend at Sugarloaf/ USA on Saab Owners Days, April 1st and 2nd. And, don’t forget to park in the priority Saab parking lot! We look forward to seeing you there.


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