Saab Book – In Quest of A Company Soul : 1987

Posted on 23. Sep, 2007 by in 2000-2009

quest_book.jpgI have recently received as part of the Saab-Scania media kit, a book by Bertil Torekull titled In Quest of A Company Soul.

As I was adding this book to the permanent Saab book library, I did a quick scan on Amazon and other book outlets and could not find a duplicate copy for those interested in also adding this to their own personal collection. In the meantime, here is my favorite quote in the book, followed by the table of contents for your interest.

The Dream Factory

Say to yourself each morning:
This is going to be a good day
I can handle more thank I think
Things don’t get better by worrying about them
You can never do more than your best
There is always something to be happy about
I feel good today
I’m going to make osmeone else happy, too
There is no reason to get down
Life is great
Be optimistic!

– a message pinned up at Saab


CONTENTS

GULLIVER AND LILLIPUTIANS 9

THE SOUL IS UNDER THE HOOD 16

MOBILIZE! 20

HEROES 27

The Artist in the Mountain 27

On the importance of being first 31

The last life line 34

THE SPACESHIP ON THE HILL 38

LOVE AND THE COMPANY 41

ON THE PRODUCTION LINE 47

“This factory is part of my life” 49

THE DREAM FACTORY 53

INTERVIEW WITH A SUPERCOMPUTER 57

EPILOQUE: MASS CONVERSION 62

NAMES 69

Tags: , , , , , , , , , , , , , ,

No comments.

Leave a Reply



Production Concept