Saab “Dealer Of The Year” Promo – 1984

Posted on 24. Sep, 2007 by Ryan in 1980-1989, 2000-2009, Dealerships, Finland

In 1984, Saab-Scania of Finland produced a promotional film titled “Saab Dealer Of The Year”. The film was produced in order to properly recognize their number 1 Saab dealership in every capacity of the year in Finland.

The criteria involved apparently covered every aspect of the dealership from sales, service as well as the parts department.

While this film is quite nostalgic and somewhat fun to watch, the “Saab Dealer Of The Year” program was extremely important in fostering an environment for Saab dealerships to exceed expectations and goals whenever possible.

If you are a Saab Dealership located anywhere on the globe and are reading this, I would be interested in what programs either Saab Automobile runs, and/ or your dealership runs today that serve this objective in a modern day sense.

In the meantime, I will be contacting Saab of Finland to see if they have this criteria in their archives from this program.

Enjoy the video below. For those non-native Finnish speakers, I would suggest watching the film in two segments. The Introduction at 00:00 to 01:35 and the finale at 08:30 to 10:45.

I look forward to your comments.

Tags: 9-3, 9-5, Automotive Component Group, dealer, new 9-5, new saab 9-3, saab, saab 9-3, saab 9-4x, saab 9-5, saab 9-5 wagon, saab 900, saab 9000, saab 99, Saab Automobile, saab ng900