New 2008 9-3 Saab USA Ad

Posted on 19. Oct, 2007 by in 2000-2009



Saab Automobile USA has just released their first 2008 Saab 9-3 television advertisement here in the United States. This television advertisement was done by Lowe Worldwide and features a SAAB JAS-39 Gripen jet that transforms the 2007 Saab 9-3 Sport Sedan into a 2008 Saab 9-3 Sport Sedan with its afterburner.

I would be interested in hearing what your thoughts are regarding this new television ad.

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2 Responses to “New 2008 9-3 Saab USA Ad”

  1. Ted Y

    19. Oct, 2007

    In my opinion, it’s weak and unimaginative. It tells me nothing about the car such as its number 1 safety rating, superb handling, superb driver’s environment, etc. But, then again, it’s probably a USA-only ad and most Americans will probably see it as cool (or maybe hot in this case).

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  2. Erich Haun

    22. Oct, 2007

    I think Saab’s ready for a new spokesman, and why didn’t they put a real set of wheels on it instead of those crappy 435 spokes.

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