2008 Saab 9-3 Sport Sedan TV Spot Summary

Posted on 31. Oct, 2007 by in 2000-2009

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This summary just arrived from the newsroom that talks about the recent tv spot featuring a Gripen burning away a 2007 Saab 9-3 Sport Sedan to become a 2008 model year.

THE ORPHANAGE HELPS LAUNCH SAAB’S 2008 9-3 SEDAN WITH EXPLOSIVE VFX

October 30, 2008 (San Francisco, CA) – Commercial and feature VFX Supervisor Kevin Rafferty from The Orphanage and celebrated director Joseph Kahn with HSI Productions teamed up with Lowe New York to create an explosive spot to introduce the new Saab 2008 9-3 sedan. The :30 second commercial spot just began airing; to view, go to: http://www.theorphanage.com/ocp/portfolio/recent/1284.

The spot highlights the rebirth of the 9-3 series which includes a sedan, sport combi and a convertible. In this CG-packed spot, which was shot in an airplane hangar and in the 115° degree heat of Death Valley, a jet engine-blast fuels a fireball around the 2007 9-3. Then, like a phoenix rising from the ashes, the new 2008 car is reborn racing through the sun-drenched stretch of road.

Joseph Kahn is known for his kinetic visual flair and keen understanding of vfx; his “Toxic” music video for Britney Spears won the Visual Effects Society Award for Outstanding Visual Effects in a Music Video. About his experience with this spot, Joseph Kahn comments: “The Orphanage executed the very demanding task of finding beauty in an act of evolutionary destruction. They brought a compelling level of design artistry to an ambitious idea. I had a great experience working with them.”

A celebrated veteran of the industry, vfx supervisor Kevin Rafferty adds: “After the recent creative successes of Director Bong Joon-ho’s ‘The Host’ and ‘Fantastic Four’, I was excited to work on this visually arresting commercial, especially one with such a well known cutting-edge director.” Rafferty, a pilot himself, relished the challenge to envision and create a CG jet, CG jetblast, CG ‘welding’ sparks, CG molten metal, CG Saabs, CG set extensions and CG ground fog for what he called “an epic amount of elements for a 30 second spot.”

The Lowe New York agency team included: Chairman and Chief Creative Officer Mark Wnek, Creative Director Simon Bowden, and Executive Producer/Head of Production Sara Eolin. HSI Productions ran the live action shoot under the supervision of Executive Producer Michael McQuhae with DP Chris Probst and Line Producer Richard Weager and editorial out of The Whitehouse, NY. In addition to Kevin Rafferty, The Orphanage team included Executive Producer Paul Grimshaw, VFX Producer Lawson Owen and CG Supervisor Nathan Fariss.

The Orphanage
Founded in 1999, The Orphanage’s state-of-the-art VFX post facility in San Francisco’s picturesque Presidio Park continues its steady growth from boutique shop to a facility capable of handling studio tentpoles; including such recent hits as: Die Hard 4, Fantastic Four 2, Pirates of the Caribbean 2 & 3, Night at the Museum, Superman Returns and Harry Potter and the Goblet of Fire. The award-winning Orphanage Commercial Productions (www.theorphanage.com/ocp) has created dozens of commercials for the top agencies and brands worldwide. In the past couple of years, the division has experienced significant growth, recent clients include: Lexus, HP, Toyota, BMW, Comcast, Toshiba, and IBM/Lenovo, to name a few.

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To interview Kevin Rafferty, for stills or PR questions, please contact Rama Dunayevich 415.561.3781 or rama@theorphanage.com. For more information about Orphanage Commercial Productions, please contact Executive Producers Paul Grimshaw 415.561.2570 or Liz Roewe 310.469.6700.

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One Response to “2008 Saab 9-3 Sport Sedan TV Spot Summary”

  1. BOBW

    31. Oct, 2007

    No wonder this ad is such crap, this is the same guy that does stuff for Britney Spears (who is the ultimate car wreck these days…). Was she the inspiration for this 9-3 ad I wonder? Seriously, what was GM (as I won’t blame Saab 100% for this one) thinking?

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