Production
Saab 9-7x Sighting In The Movie “Untraceable”
January 2nd, 2008, 5:44am by Ryan - 1 Comments
Photo Credits: Sony Pictures
There is a Saab 9-7x seen in a movie trailer for “Untraceable” that was recently noticed by my supportive fiancee the other night. The movie “Untraceable” with Diane Lane, comes to theaters on January 25th.
In this film, as the trailer indicates, the onboard Onstar navigation system is “hacked” by computer hackers and ultimately renders the car useless to the driver. While Onstar has recently switched from analog to digital for all GM customers, one of the byproducts of this industry forced switch, includes more electronic security.
This sighting brings up an age-old question, are these product placements intentional by Saab Automobile and paid or sponsored by them in any way or was this simply the director’s decision for the nature of the storyboard? Remember the movie Sideways that featured the classic Saab 900 convertible that drove through the beautiful wine country of Southern California? Saab Automobile USA re-enacted this story once again as a celebration to the 20th Anniversary of the convertible with former President of Saab USA, Jay Spenchian as well as Bob Sinclair, the genius behind the Saab Convertible. This makes me think that any Saab featured in a movie is a product placement period. I could be wrong.
Take a look at “Internet Movie Cars Database” in order to see all of the Saabs that have been featured in films over the years and then decide for yourself.
If someone has some insight into this, please post your comments in this space.
Categories: 2000-2009, 9-7x
1 Comments
Maybe this is product placement for Saab. However, how many uninformed people will look at this SUV and simply think it is a Trailblazer and not actually a Saab? If Saab wants product placement in Hollywood, they should start by placing actual Saabs in movies… for example, Reese Witherspoon driving a 9-3 convertible in Sweet Home Alabama. Apparently, she flew into back-assward Alabama and rented it? Now that is another story…
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