Saab History Interviews Bryan Nesbitt

Posted on 19. Jan, 2008 by in 2000-2009, 9-4X BioPower, Designers

Film Credit: Saab History

The last Saab designer I had the great opportunity to interview, was Bryan Nesbitt. I initially met up with Bryan Nesbitt during an interview back in November during the 2008 Saab 9-3 Turbo-X North American Premiere at the Boston Auto Show.

This time around, Bryan Nesbitt offered some impressive and convincing reasons why Saab chose to execute the Saab 9-4x BioPower Concept and how those signature cues as he describes will be continued moving ahead in Saab’s future product offerings. The detail communicated by Bryan about how Saab was previously “invisible” in terms of brand visibility is a significant take away from this interview and it is now beginning to be quite clear to me why this new design language is the way it is.

Thank to Bryan Nesbitt, Saab Automobile, General Motors and Saab Colorado, Inc. for making it happen.

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4 Responses to “Saab History Interviews Bryan Nesbitt”

  1. Laurie

    19. Jan, 2008

    Hey Ryan,
    Really interesting interview with Bryan Nesbitt. Also, of course, he is really hot. Just sayin’.

    Reply to this comment

  2. D Bear

    01. Aug, 2009

    As the new head of GM I hope Mr. Nesbitt moves beyond the over used and meaningless design clichés expressed in the interview. Listening to him describe the dash cluster you’d think a 3-cluster dash was new.

    D Bear

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  3. Ryan

    01. Aug, 2009

    DBear,

    Bryan Nesbitt is not the new head of GM. He’s the new head of Cadillac actually.

    It will be sad to see him go, I enjoyed connecting with him when I could at various Saab events as a designer.

    R

    Reply to this comment

  4. D Bear

    01. Aug, 2009

    Thank you Ryan.

    I stand corrected.

    My hope is that Mr. Nesbitt is successful at Cadillac both in design choices and executive leadership.

    Reply to this comment

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