An All-Wheel Drive Saab “Snow” Television Ad – 2004

Posted on 05. Feb, 2008 by in 2000-2009



In 2004, Saab Automobile USA launched the Saab 9-2x and as part of that launch, they included a number of promotions as well as television advertisements. Here is one television advertisement that should be used in “theme only” but torn down and reduced to the idea of the new XWD in snow in a more practical setting, with a more educational and sophisticated way by communicating all of Saab’s brand pillars, Safety, Performance, Efficiency, all while clearly articulating the new XWD technology in the new Saab 9-3 platform.

I suggest filming television advertisements on location in Colorado and in New England in and around recognizable ski resorts, the same ski resorts that Saab needs to partner with for promotions during the incredible XWD launch they need to do in the United States.

I have already received a number of e-mails from Ski Resorts in the United States that are presently interested in either starting or continuing their previous partnerships with Saab Automobile USA as of now.

I look forward to your feedback to this posting about other ideas about cross-promoting cross-wheel drive for Saab Automobile.

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