Saab Turbo Powered Ski Practice Ad – 1980

Posted on 05. Feb, 2008 by in 2000-2009


Photo Credit: Saab-Scania of America, Inc. / Caption: 1980 Saab Soundings Volume 20

In the 1980, volume 20 issue of Saab Soundings that I recently received, I have found an interesting advertisement that Saab-Scania ran at that time. Here is the caption that went along with this photograph:

Many Italian drivers did a double take when they saw this strange arrangement of a Skier mounted to his skis which are mounted to the ski rack attached to a beautiful Saab 900 Turbo.

On the top is Swedish downhill racer Benny Lindberg, testing his equipment at full speed. Behind the wheel of the Saab 900 Turbo is none other than Olympic ski champ Ingemar Stenmark.

I wonder what kind of print advertisements that Saab Automobile will be planning that coincide with the ski enviroment but also their new XWD technology aforementioned in the television ad that ran in 2004?

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