Comments on: Saab USA Collaborate With George Washington University http://www.saabhistory.com/2008/03/14/saab-usa-collaborate-with-george-washington-university/ Past, Present & Future Wed, 28 Jul 2010 02:21:35 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jerry Nelson http://www.saabhistory.com/2008/03/14/saab-usa-collaborate-with-george-washington-university/comment-page-1/#comment-18084 Jerry Nelson Fri, 14 Mar 2008 19:31:14 +0000 http://www.saabhistory.com/2008/03/14/saab-usa-collaborate-with-george-washington-university/#comment-18084 One of the most successful models ever was the 900, it ran for years; give me continuous improvement in safety, power, and handling over "change" for change sake an day! I hope the campaign emphasizes "Sabbness" such as safety, handling, power, and looks that are "not like everyone else!" One of the most successful models ever was the 900, it ran for years; give me continuous improvement in safety, power, and handling over “change” for change sake an day! I hope the campaign emphasizes “Sabbness” such as safety, handling, power, and looks that are “not like everyone else!”

]]> By: Tom Nelson http://www.saabhistory.com/2008/03/14/saab-usa-collaborate-with-george-washington-university/comment-page-1/#comment-18047 Tom Nelson Fri, 14 Mar 2008 05:09:26 +0000 http://www.saabhistory.com/2008/03/14/saab-usa-collaborate-with-george-washington-university/#comment-18047 The Saab 9^3 "Journey Toward Change" slogan leaves me cold...... like, since when is the word Change synonymous with Good? Change, by itself is not necessarily good or bad. Depends on the point of reference. And when the reference apparently is the 3 door Turbo, classic 900 from the '80s and early 90's timeframe that some (no, more than some.... many) folks feel is the epitome of Saab design excellence........well, you get the idea. Tom The Saab 9^3 “Journey Toward Change” slogan leaves me cold…… like, since when is the word Change synonymous with Good?
Change, by itself is not necessarily good or bad. Depends on the point of reference.
And when the reference apparently is the 3 door Turbo, classic 900 from the ’80s and early 90’s timeframe that some (no, more than some…. many) folks feel is the epitome of Saab design excellence……..well, you get the idea.
Tom

]]> By: GW SAAB Team http://www.saabhistory.com/2008/03/14/saab-usa-collaborate-with-george-washington-university/comment-page-1/#comment-18045 GW SAAB Team Fri, 14 Mar 2008 03:42:07 +0000 http://www.saabhistory.com/2008/03/14/saab-usa-collaborate-with-george-washington-university/#comment-18045 I am one of the eight members from the GW Saab team. Thank you to everyone for your willingness to help out. Please note that the 'survey' you are taking is merely a formality. We will not be limiting our marketing plan to just demographic attributes. We want to get a better understanding of the unique customer base that are SAAB owners and that is why we are setting up a qualitative research method. The focus group will be the opportunity for you share your answers in a more candid forum! I am one of the eight members from the GW Saab team. Thank you to everyone for your willingness to help out. Please note that the ’survey’ you are taking is merely a formality. We will not be limiting our marketing plan to just demographic attributes. We want to get a better understanding of the unique customer base that are SAAB owners and that is why we are setting up a qualitative research method. The focus group will be the opportunity for you share your answers in a more candid forum!

]]> By: Ben H http://www.saabhistory.com/2008/03/14/saab-usa-collaborate-with-george-washington-university/comment-page-1/#comment-18043 Ben H Fri, 14 Mar 2008 02:44:57 +0000 http://www.saabhistory.com/2008/03/14/saab-usa-collaborate-with-george-washington-university/#comment-18043 I took the survey, but feel a mistake in the campaign will be made. The questions seemed to general. I don't want to be lumped into what the majority of 20 something males tend to "purchase, listen to, drink" ect. Saab has and always had a non traditional and enigmatic client base. I hope this marketing survey isn't horribly misinterpreted. I took the survey, but feel a mistake in the campaign will be made. The questions seemed to general. I don’t want to be lumped into what the majority of 20 something males tend to “purchase, listen to, drink” ect.

Saab has and always had a non traditional and enigmatic client base. I hope this marketing survey isn’t horribly misinterpreted.

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