Saab Ad Campaign Update from GWU

Posted on 17. Mar, 2008 by Ryan in 2000-2009

Another George Washington University MBA team has recently provided Saab History with an update to their program and need for you to fill out their new survey pertaining to the advertising campaign for the new Saab 9-3.

It looks like to my knowledge there are at least two teams as they indicate below, one called the GW Saab Team Aisle 8 and another called the GW Team Ad-Ventures in Media. There may be more, so please stay tuned!

“I wanted to let you know that there are several groups from the MBA program working on this project. We will all be developing different ad campaigns based on the suggestions we receive from Saab owners.”

Please read the details below of their campaign and survey.

GW Team Ad-Ventures in Media
Calling All Saab Fans!

Do you want to have your voices heard and represented in an upcoming presentation to Saab executives?

The George Washington University has partnered with Saab to promote the new 9-3. We are a group of 7 MBA students and we will present our marketing plan to Saab executives at the end of our class. We would love to hear your thoughts and suggestions on how to improve the brand.

If you are interested in having your voice heard, please click the link below and participate in a short survey. Please indicate on the survey whether you would like to participate in a focus group, preference will be given to residents of the Boston Metropolitan Area.

http://GWproject.saab.sgizmo.com

We appreciate your input!

Sincerely,
Team Ad-Ventures in Media from GWU

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