Springtime in Sweden Promotional Film #1 – 1988

Posted on 27. Apr, 2008 by in 2000-2009, Trollhättan, Sweden

In 1988, Saab-Scania’s Saab Car Division ran a week-long event called “Springtime in Sweden” that involved the invitation of certain staff from Saab dealerships worldwide to visit Sweden.
This event involved a number of vehicle launches including the Saab 9000 CD as well as a limited edition Saab 900 “Springtime in Sweden” convertible.
This event was quite an undertaking and certainly shows the level of committment and budgets within the Saab car division at the time.
Enjoy the first film in a series of two films produced during this event and distributed to Saab-Scania employees, worldwide.

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