The New Saab USA “Recycle” Television Advertisement

36 Responses to “The New Saab USA “Recycle” Television Advertisement”

1. 

   Drew
   

   09. Jul, 2008

   I like the concept but the guys voice irritates me and the fact he says the same thing three times makes it worse.

   Reply to this comment
2. 

   codesplice
   

   09. Jul, 2008

   Head On. Apply directly to the forehead.

   Head On. Apply directly to the forehead.

   Head On. Apply directly to the forehead.

   It’s nice to finally see the fruits of a new ad campaign…. but I’m sure they could have been a little less annoying/irritating with it.

   Reply to this comment
3. 

   nashvegas
   

   09. Jul, 2008

   Well… I hate to be a naysayer, but honestly… the repetition is annoying.

   Reply to this comment
4. 

   aireeca
   

   09. Jul, 2008

   Eh. I liked it. Then again, maybe it was aimed at us XXs.

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5. 

   drewz airflow se
   

   09. Jul, 2008

   I like the concept but the guys voice sucks and the repetition is down right annoying.

   Reply to this comment
6. 

   JLausch
   

   09. Jul, 2008

   could have been better i think… but w/e, as long as they get something on the air…. they don’t advertise the brand enough….

   Reply to this comment
7. 

   AUPilot09
   

   09. Jul, 2008

   I llike it. I think it works, and isn’t as annoying as a plethora of other commercials on tv these days. Cool.

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8. 

   Drew
   

   09. Jul, 2008

   I show it to my mom and she liked it.

   Reply to this comment
9. 

   I
   

   09. Jul, 2008

   Not a bad commercial. Beautifully shot….i don’t mind the repetition, either. What KILLS me is that Versus runs that ad 6x an hour (at least) during
   Le Tour coverage.

   Reply to this comment
10. 

    Saaboy
    

    09. Jul, 2008

    lol

    i like it.

    Reply to this comment
11. 

    Red DIC
    

    09. Jul, 2008

    I don’t think it’s awful, i like the end, not sure about the repetition though.

    Reply to this comment
12. 

    Corrine
    

    09. Jul, 2008

    I actually like it…I mean, it’s not GREAT, but they are trying to make a point. Without the repetition, you wouldn’t necessarily get what the true message is.
    Perhaps if 3 different voices said the same thing…

    Reply to this comment
13. 

    aznsaab
    

    09. Jul, 2008

    I don’t think it does much to sell the car. I like the ethos the lighting effects and envrionment give the commmercial. I dare to say that it might have acomplished the main objective. Some non-car person might see it and say “what’s this turbo witchcraft they speak of?” off to the saab dealer they go. Does the pretty lady come with the car?

    Reply to this comment
14. 

    MaritSaab
    

    09. Jul, 2008

    It is better than those silly transforming 9-7x ads, so I’d say a step in the right direction.

    Reply to this comment
15. 

    Aero
    

    10. Jul, 2008

    Commercial was “meh” at best.

    Reply to this comment
16. 

    Jack
    

    10. Jul, 2008

    Ad is better without sound.

    Reply to this comment
17. 

    Darryl
    

    10. Jul, 2008

    Well, I ve seen so many commercials over the years and different themes trying to brand the Saab, all of which in my opinion failed to spark the interest in our fantastic automobile. This ad is different and does drive home the effeciency of a 4cly turbo. If you really look at the add the repitition combined with the visual cues helps drive the message.. on the third rep the couple is holding hands on the auto stick prior to that they are showing them doing different things. i like the ad but will refrain from commenting on the results it will have until the almost 100 new saabs on my lot evaporate faster then I can get them….. and thats going to be something huge to do. Its a start on something new. New and different is what we need, but this new and different must start to work for us as time is slipping away and so is the brand and what ever image it has/had. Time goes on as will Saab. But will Saab ever grow to be what we all think it should? If people only knew what we knew….or is it we need the training…….i don;t know. But I know something needs to happen…
    Here’s an idea! three cly turbo 9-1 bio powered hatch for under 20k!!!
    Next?

    OH PS. we are haveing oour July sales event…”GM EMPLOYEE PRICING FOR ALL 2008 Saab models in stock. New Salem Saab, Albany NY 12205. Saab for 47 years!

    Reply to this comment
18. 

    saabyurk (Ted Y)
    

    11. Jul, 2008

    “now here in not the 3rd or 4th quarter but in the 2nd”:
    Isn’t July in the 3rd quarter?

    I liked it.

    Reply to this comment
19. 

    Aaron
    

    16. Jul, 2008

    I think it’s about time Saab reminded people of the company’s commitment to efficiency. No better time to do it than now, when premium fuel is $4.69 a gallon here in NY.

    I like it.

    Reply to this comment
20. 

    Bob
    

    18. Jul, 2008

    Most annoying commercial I have ever seen.
    Nice job, I will never even consider buying a SAAB!

    Reply to this comment
21. 

    Ryan
    

    18. Jul, 2008

    Bob,

    Hello and thanks for your thoughts. You know, it’s interesting. I like the end tagline, but I hear what you are saying. I think their point was for emphasis.

    It sounds like they have already “modified it” here:

    http://www.saabhistory.com/2008/07/17/saab-usa-modifies-%e2%80%9crecycle%e2%80%9d-television-advertisement/

    What do you think about this updated version?

    Reply to this comment
22. 

    Corrine
    

    18. Jul, 2008

    Wow Bob, a bit over the top..If that’s “the most annoying commercial [you] have ever seen”…You haven’t seen many. That was quite mild…
    As far as never considering buying a Saab, you apparently don’t know much about Saabs. If you truly feel that way, why are you on a Saab website?

    Reply to this comment
23. 

    Aaron
    

    18. Jul, 2008

    First of all, I think Bob is clearly a BMW driver. His attitude seems to indicate that anyway. Secondly, I think they took the best part about the commercial (the tagline) and got rid of it. I hope they re-modify it back to what it was before.

    Reply to this comment
24. 

    Aaron
    

    18. Jul, 2008

    Oh yeah, and if you think that’s the most annoying commercial, you definitely haven’t seen the “Chili’s Baby Back Ribs” commercial, or the “Head On – Apply Directly to the Forehead” commercial.

    Reply to this comment
25. 

    Ryan
    

    18. Jul, 2008

    Aaron,

    Agreed about the tagline, it was perfect.

    “Efficient, Powerful, Saab Turbo”

    So why did they get rid of it?

    - R

    Reply to this comment
26. 

    robstory
    

    18. Jul, 2008

    To be honest, I didn’t care for the commercial however, the location was beautiful.

    Reply to this comment
27. 

    Ryan
    

    18. Jul, 2008

    Rob,

    Do you know if there any other commercials featuring other Saab models besides the convertible?

    Best,

    Ryan

    Reply to this comment
28. 

    robstory
    

    18. Jul, 2008

    I have not done any searches, but appreciate the freeze out lake spot. There should be some spots shot in Glacier National Park and the Blackfeet Reserve.
    Thanks,
    robstory

    Reply to this comment
29. 

    bab
    

    18. Jul, 2008

    I find the ad incredibly annoying for two reasons:

    1) The repetition

    2) The implication that SAAB has invented some new environmentally friendly engine technology when they are merely defining the function of a turbocharger. From Wikipedia: “In internal combustion engines a turbocharger is a forced-induction compressor powered by the engine’s exhaust gas. The purpose of a turbocharger is to increase the mass of air entering the engine to create more power….The turbocharger was invented by Swiss engineer Alfred Büchi. His patent for a turbo charger was applied for use in 1905.[1] Diesel ships and locomotives with turbochargers began appearing in the 1920s.”

    Why hasn’t the turbo been more broadly adopted? Like many engine technologies, it has advantages but it also has disadvantages. See http://en.wikipedia.org/wiki/Turbo

    I wouldn’t say the ad is as bad as the “green” Exxon commercials but it’s close.

    Reply to this comment
30. 

    Ryan
    

    06. Aug, 2008

    Bab,

    It’s good that Saab is at least finally showing that they own their Turbocharging pioneering in the automobile, don’t you agree?

    Reply to this comment
31. 

    Rohit Kumar
    

    18. Nov, 2008

    One of the worst advertisements. Its so annoying that i have to compulsively mute the volume as soon as it comes on now.

    And the message: I don’t get it! Some people may feel that it adds to their self-respect to chime in with the whole mechanical engineer nerdism. However, The message doesn’t make me want to desire that car even a bit more.

    And did i mention. Its annoying. The only good part about the ad. is that it gives me a few seconds in the beginning to turn off the volume so that i don’t have to hear it at all.

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32. 

    Ryan
    

    18. Nov, 2008

    Rohit,

    Wow, I guess it’s more annoying than anything else?

    What do you think of Saab USA’s second and more recent tv ad here titled “read the road”?

    http://www.saabhistory.com/2008/11/13/saab-automobile-usa-read-the-road-xwd-tv-ad/

    Reply to this comment
33. 

    bilign
    

    25. Nov, 2008

    powerful cinematography!

    Reply to this comment
34. 

    Ryan
    

    25. Nov, 2008

    I haven’t seen this ad since the most recent one came out titled “read the road”.

    R

    Reply to this comment

Trackbacks/Pingbacks

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