Comments on: The New Saab USA “Recycle” Television Advertisement http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/?utm_source=rss&utm_medium=rss&utm_campaign=the-new-saab-usa-recycle-television-advertisement 1947 - 2011 Fri, 10 Feb 2012 14:10:05 +0000 hourly 1 By: Can Ford Motors Deliver on its Sustainability Promises? http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-8776 Can Ford Motors Deliver on its Sustainability Promises? Thu, 02 Feb 2012 21:57:32 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-8776 [...] [...] [...] [...]

]]> By: Ryan http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2754 Ryan Tue, 25 Nov 2008 16:25:03 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2754 I haven't seen this ad since the most recent one came out titled "read the road". R I haven’t seen this ad since the most recent one came out titled “read the road”.

R

]]> By: bilign http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2753 bilign Tue, 25 Nov 2008 16:12:56 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2753 powerful cinematography! powerful cinematography!

]]> By: Ryan http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2752 Ryan Tue, 18 Nov 2008 12:57:07 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2752 Rohit, Wow, I guess it's more annoying than anything else? What do you think of Saab USA's second and more recent tv ad here titled "read the road"? http://www.saabhistory.com/2008/11/13/saab-automobile-usa-read-the-road-xwd-tv-ad/ Rohit,

Wow, I guess it’s more annoying than anything else?

What do you think of Saab USA’s second and more recent tv ad here titled “read the road”?

http://www.saabhistory.com/2008/11/13/saab-automobile-usa-read-the-road-xwd-tv-ad/

]]> By: Rohit Kumar http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2751 Rohit Kumar Tue, 18 Nov 2008 10:26:00 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2751 One of the worst advertisements. Its so annoying that i have to compulsively mute the volume as soon as it comes on now. And the message: I don't get it! Some people may feel that it adds to their self-respect to chime in with the whole mechanical engineer nerdism. However, The message doesn't make me want to desire that car even a bit more. And did i mention. Its annoying. The only good part about the ad. is that it gives me a few seconds in the beginning to turn off the volume so that i don't have to hear it at all. One of the worst advertisements. Its so annoying that i have to compulsively mute the volume as soon as it comes on now.

And the message: I don’t get it! Some people may feel that it adds to their self-respect to chime in with the whole mechanical engineer nerdism. However, The message doesn’t make me want to desire that car even a bit more.

And did i mention. Its annoying. The only good part about the ad. is that it gives me a few seconds in the beginning to turn off the volume so that i don’t have to hear it at all.

]]> By: Ryan http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2750 Ryan Wed, 06 Aug 2008 05:34:27 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2750 Bab, It's good that Saab is at least finally showing that they own their Turbocharging pioneering in the automobile, don't you agree? Bab,

It’s good that Saab is at least finally showing that they own their Turbocharging pioneering in the automobile, don’t you agree?

]]> By: Saab History » U.S. Saab Dealerships Participate in Conference Call Today http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2749 Saab History » U.S. Saab Dealerships Participate in Conference Call Today Tue, 29 Jul 2008 15:48:42 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2749 [...] More advertisements coming from McCann-Erickson in 4th quarter reinstating the turbocharging technology, and in the 1st quarter of next year, the advertisements will include cross-wheel drive. [...] [...] More advertisements coming from McCann-Erickson in 4th quarter reinstating the turbocharging technology, and in the 1st quarter of next year, the advertisements will include cross-wheel drive. [...]

]]> By: bab http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2748 bab Fri, 18 Jul 2008 13:34:11 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2748 I find the ad incredibly annoying for two reasons: 1) The repetition 2) The implication that SAAB has invented some new environmentally friendly engine technology when they are merely defining the function of a turbocharger. From Wikipedia: "In internal combustion engines a turbocharger is a forced-induction compressor powered by the engine's exhaust gas. The purpose of a turbocharger is to increase the mass of air entering the engine to create more power....The turbocharger was invented by Swiss engineer Alfred Büchi. His patent for a turbo charger was applied for use in 1905.[1] Diesel ships and locomotives with turbochargers began appearing in the 1920s." Why hasn't the turbo been more broadly adopted? Like many engine technologies, it has advantages but it also has disadvantages. See http://en.wikipedia.org/wiki/Turbo I wouldn't say the ad is as bad as the "green" Exxon commercials but it's close. I find the ad incredibly annoying for two reasons:

1) The repetition

2) The implication that SAAB has invented some new environmentally friendly engine technology when they are merely defining the function of a turbocharger. From Wikipedia: “In internal combustion engines a turbocharger is a forced-induction compressor powered by the engine’s exhaust gas. The purpose of a turbocharger is to increase the mass of air entering the engine to create more power….The turbocharger was invented by Swiss engineer Alfred Büchi. His patent for a turbo charger was applied for use in 1905.[1] Diesel ships and locomotives with turbochargers began appearing in the 1920s.”

Why hasn’t the turbo been more broadly adopted? Like many engine technologies, it has advantages but it also has disadvantages. See http://en.wikipedia.org/wiki/Turbo

I wouldn’t say the ad is as bad as the “green” Exxon commercials but it’s close.

]]> By: robstory http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2747 robstory Fri, 18 Jul 2008 04:29:33 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2747 I have not done any searches, but appreciate the freeze out lake spot. There should be some spots shot in Glacier National Park and the Blackfeet Reserve. Thanks, robstory I have not done any searches, but appreciate the freeze out lake spot. There should be some spots shot in Glacier National Park and the Blackfeet Reserve.
Thanks,
robstory

]]> By: Ryan http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2746 Ryan Fri, 18 Jul 2008 04:22:36 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2746 Rob, Do you know if there any other commercials featuring other Saab models besides the convertible? Best, Ryan Rob,

Do you know if there any other commercials featuring other Saab models besides the convertible?

Best,

Ryan

]]> By: robstory http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2745 robstory Fri, 18 Jul 2008 04:20:08 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2745 To be honest, I didn't care for the commercial however, the location was beautiful. To be honest, I didn’t care for the commercial however, the location was beautiful.

]]> By: Ryan http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2744 Ryan Fri, 18 Jul 2008 03:22:47 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2744 Aaron, Agreed about the tagline, it was perfect. “Efficient, Powerful, Saab Turbo” So why did they get rid of it? - R Aaron,

Agreed about the tagline, it was perfect.

“Efficient, Powerful, Saab Turbo”

So why did they get rid of it?

- R

]]> By: Aaron http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2743 Aaron Fri, 18 Jul 2008 03:09:23 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2743 Oh yeah, and if you think that's the most annoying commercial, you definitely haven't seen the "Chili's Baby Back Ribs" commercial, or the "Head On - Apply Directly to the Forehead" commercial. Oh yeah, and if you think that’s the most annoying commercial, you definitely haven’t seen the “Chili’s Baby Back Ribs” commercial, or the “Head On – Apply Directly to the Forehead” commercial.

]]> By: Aaron http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2742 Aaron Fri, 18 Jul 2008 03:08:13 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2742 First of all, I think Bob is clearly a BMW driver. His attitude seems to indicate that anyway. Secondly, I think they took the best part about the commercial (the tagline) and got rid of it. I hope they re-modify it back to what it was before. First of all, I think Bob is clearly a BMW driver. His attitude seems to indicate that anyway. Secondly, I think they took the best part about the commercial (the tagline) and got rid of it. I hope they re-modify it back to what it was before.

]]> By: Corrine http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2741 Corrine Fri, 18 Jul 2008 03:05:03 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2741 Wow Bob, a bit over the top..If that's "the most annoying commercial [you] have ever seen"...You haven't seen many. That was quite mild... As far as never considering buying a Saab, you apparently don't know much about Saabs. If you truly feel that way, why are you on a Saab website? Wow Bob, a bit over the top..If that’s “the most annoying commercial [you] have ever seen”…You haven’t seen many. That was quite mild…
As far as never considering buying a Saab, you apparently don’t know much about Saabs. If you truly feel that way, why are you on a Saab website?

]]> By: Ryan http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2740 Ryan Fri, 18 Jul 2008 02:59:05 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2740 Bob, Hello and thanks for your thoughts. You know, it's interesting. I like the end tagline, but I hear what you are saying. I think their point was for emphasis. It sounds like they have already "modified it" here: http://www.saabhistory.com/2008/07/17/saab-usa-modifies-%e2%80%9crecycle%e2%80%9d-television-advertisement/ What do you think about this updated version? Bob,

Hello and thanks for your thoughts. You know, it’s interesting. I like the end tagline, but I hear what you are saying. I think their point was for emphasis.

It sounds like they have already “modified it” here:

http://www.saabhistory.com/2008/07/17/saab-usa-modifies-%e2%80%9crecycle%e2%80%9d-television-advertisement/

What do you think about this updated version?

]]> By: Bob http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2739 Bob Fri, 18 Jul 2008 02:55:05 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2739 Most annoying commercial I have ever seen. Nice job, I will never even consider buying a SAAB! Most annoying commercial I have ever seen.
Nice job, I will never even consider buying a SAAB!

]]> By: Aaron http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2738 Aaron Wed, 16 Jul 2008 03:29:26 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2738 I think it's about time Saab reminded people of the company's commitment to efficiency. No better time to do it than now, when premium fuel is $4.69 a gallon here in NY. I like it. I think it’s about time Saab reminded people of the company’s commitment to efficiency. No better time to do it than now, when premium fuel is $4.69 a gallon here in NY.

I like it.

]]> By: saabyurk (Ted Y) http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2737 saabyurk (Ted Y) Fri, 11 Jul 2008 01:03:23 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2737 "now here in not the 3rd or 4th quarter but in the 2nd": Isn't July in the 3rd quarter? :-) I liked it. “now here in not the 3rd or 4th quarter but in the 2nd”:
Isn’t July in the 3rd quarter? :-)

I liked it.

]]> By: Darryl http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2736 Darryl Thu, 10 Jul 2008 16:00:01 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2736 Well, I ve seen so many commercials over the years and different themes trying to brand the Saab, all of which in my opinion failed to spark the interest in our fantastic automobile. This ad is different and does drive home the effeciency of a 4cly turbo. If you really look at the add the repitition combined with the visual cues helps drive the message.. on the third rep the couple is holding hands on the auto stick prior to that they are showing them doing different things. i like the ad but will refrain from commenting on the results it will have until the almost 100 new saabs on my lot evaporate faster then I can get them….. and thats going to be something huge to do. Its a start on something new. New and different is what we need, but this new and different must start to work for us as time is slipping away and so is the brand and what ever image it has/had. Time goes on as will Saab. But will Saab ever grow to be what we all think it should? If people only knew what we knew….or is it we need the training…….i don;t know. But I know something needs to happen… Here’s an idea! three cly turbo 9-1 bio powered hatch for under 20k!!! Next? OH PS. we are haveing oour July sales event..."GM EMPLOYEE PRICING FOR ALL 2008 Saab models in stock. New Salem Saab, Albany NY 12205. Saab for 47 years! Well, I ve seen so many commercials over the years and different themes trying to brand the Saab, all of which in my opinion failed to spark the interest in our fantastic automobile. This ad is different and does drive home the effeciency of a 4cly turbo. If you really look at the add the repitition combined with the visual cues helps drive the message.. on the third rep the couple is holding hands on the auto stick prior to that they are showing them doing different things. i like the ad but will refrain from commenting on the results it will have until the almost 100 new saabs on my lot evaporate faster then I can get them….. and thats going to be something huge to do. Its a start on something new. New and different is what we need, but this new and different must start to work for us as time is slipping away and so is the brand and what ever image it has/had. Time goes on as will Saab. But will Saab ever grow to be what we all think it should? If people only knew what we knew….or is it we need the training…….i don;t know. But I know something needs to happen…
Here’s an idea! three cly turbo 9-1 bio powered hatch for under 20k!!!
Next?

OH PS. we are haveing oour July sales event…”GM EMPLOYEE PRICING FOR ALL 2008 Saab models in stock. New Salem Saab, Albany NY 12205. Saab for 47 years!

]]> By: Jack http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2735 Jack Thu, 10 Jul 2008 15:29:06 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2735 Ad is better without sound. Ad is better without sound.

]]> By: Aero http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2734 Aero Thu, 10 Jul 2008 14:08:39 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2734 Commercial was "meh" at best. Commercial was “meh” at best.

]]> By: MaritSaab http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2733 MaritSaab Wed, 09 Jul 2008 13:14:16 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2733 It is better than those silly transforming 9-7x ads, so I'd say a step in the right direction. It is better than those silly transforming 9-7x ads, so I’d say a step in the right direction.

]]> By: aznsaab http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2732 aznsaab Wed, 09 Jul 2008 13:13:09 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2732 I don't think it does much to sell the car. I like the ethos the lighting effects and envrionment give the commmercial. I dare to say that it might have acomplished the main objective. Some non-car person might see it and say "what's this turbo witchcraft they speak of?" off to the saab dealer they go. Does the pretty lady come with the car? I don’t think it does much to sell the car. I like the ethos the lighting effects and envrionment give the commmercial. I dare to say that it might have acomplished the main objective. Some non-car person might see it and say “what’s this turbo witchcraft they speak of?” off to the saab dealer they go. Does the pretty lady come with the car?

]]> By: Corrine http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2731 Corrine Wed, 09 Jul 2008 04:09:42 +0000 http://www.saabhistory.com/2008/07/09/the-new-saab-usa-recycle-television-advertisement/#comment-2731 I actually like it...I mean, it's not GREAT, but they are trying to make a point. Without the repetition, you wouldn't necessarily get what the true message is. Perhaps if 3 different voices said the same thing... I actually like it…I mean, it’s not GREAT, but they are trying to make a point. Without the repetition, you wouldn’t necessarily get what the true message is.
Perhaps if 3 different voices said the same thing…

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