Saab USA Modifies Recycle Television Advertisement

Posted on 17. Jul, 2008 by Ryan in 2000-2009

 
I was catching up today on the 2008 Tour de France on the Versus site that Saab Automobile USA is sponsoring and noticed that they have included a “modifed” version of their new recycle television advertisement that debuted back on July 9th.
 
This modified version is subtle as everything appears as normal, except someone has decided that it was necessary to remove the tagline at the end. “Efficient, Powerful, Saab Turbo” and changed it to “That’s the beauty of a Saab Turbo”
 
I wonder why they decided that the previous tagline was no longer needed and should be replaced with this new line? On a personal note, I actually liked the previous tagline, so what happened?

Tags: Automotive Component Group, France, saab, Saab Automobile, Saab USA