Archive for August, 2008

Left Lane News Reviews 2008 Saab 9-3 2.0T Sedan

Posted on 28. Aug, 2008 by .



Photo Credit: Left Lane News

Left Lane News has recently reviewed the 2008 Saab 9-3 2.0T Sedan and before publishing, kindly e-mailed me here at Saab History to ask if they could link to my bio of legendary Saab rally champion, Erik “On the Roof” Carlsson, and of course I agreed!

Here is the opening piece from their review. To read the rest, please click on this link here for the full review.

Review: 2008 Saab 9-3 2.0T sedan


Few true enthusiasts can deny having at least a small soft spot for Swedish automaker Saab in their hearts. It’s hard to ignore that Saab’s history is laced with the things that make an automaker great: A rally heritage thanks to Erik “On the Roof” Carlsson, a dedication to turbocharged performance and history of innovative – fine, quirky – design. With this in mind, we decided to take a look at the refreshed 2008 Saab 9-3 2.0T sedan to see if it continues to live up to this intriguing mystique despite the fact that it is the first vehicle to be developed under General Motors’ full ownership of the Swedish brand.

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Sara Edwards Reports On Shaw Saab

Posted on 28. Aug, 2008 by .


Sara Edwards, a well known reporter of the television channel, CN8’s National entertainment program and formerly a film critic for 200 NBC affiliates across the country including WHDH-TV in Boston, Massachusetts covers her experience at Saab History’s site sponsor, Shaw Saab.
With what Shaw Saab has been been providing over the past 40 years, it’s no surprise that Sara Edwards has been a loyal customer of Shaw Saab since her first purchase in 1999!

It’s nice to see this type of publicity with a Saab dealership, especially a Saab dealership that has been exclusively Saab from the start!

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Saab Automobile Was To Be Official Car Of Boston Red Sox

Posted on 28. Aug, 2008 by .



This news just blows me away, and here’s the inside scoop thanks to an insider:

According to a recent insider whom has contacted Saab History in confidence, there was a deal in play back in 2003 where none other than the Boston Red Sox contacted Saab Automobile USA to be their official car sponsor.

turbox_plate_boston.jpgThe sum of monies to seal the deal was under 250k, and all Saab Automobile USA had to do was get their advertising agency (Lowe Brindfors in New York), to convince Saab USA’s marketing people to do it, but Lowe declined and let it pass.

As we know, the following year (2004) the Boston Red Sox went onto win their first world series in years, again in 2007 and during that time Volvo picked up the sponsorship deal worth over a half a million dollars.

Talk about opportunity lost, but even more, why couldn’t Saab Automobile USA’s advertising agency seal the deal, was it that they were located in New York and were not looking out for their client, but even better yet did not want their home town (New York Yankees) to loose their edge by giving their competitors, the edge?

I’ve always wondered what it would be like if the Boston Red Sox was the official car of the Saab Automobile, and now we’ve found out that the Red Sox wanted Saab USA, but Saab USA’s marketing & advertising team could not sign the dotted line.

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Saab Owners Convention 2008

Posted on 27. Aug, 2008 by .



Photo Credit: Unknown

Looking For A Large Physical Print Of Group Photo taken at the Convention to Place Above

The 2008 Saab Owners Convention took place in Devens, Massachusetts from August 21st through 24th.

Take a look at the activities from the convention which took place on Friday, Saturday & Sunday.

In addition to the group photo, I am looking for video taken from the convention including the material from GM Next.

Here is the welcome message from the SCNA:

Welcome all fellow Saab Club of North America members and honored guests to the 26th Annual Saab Owners Convention (SOC).

As is usually the case, this event was planned and organized by a small number of dedicated Saab Club members. In this instance, the following Board of Directors made significant contributions of their time and personal sacrifice to bring the SOC back to the American North East: Linnea Krajewski (SOC08 Coordinator), Annette Adams, Seth D. Bengelsdorf, Lester Ewing, Stephen Goldberger, George McElhinney and Ed Smith.

We are extremely pleased to have as your special guest, Mr. Sten Wennlo, who, as head of Saab AB in the Seventies was instrumental in greenlighting the 99 Turbo project.

Having folks from the VSCNA and NESA participate in the SOC activities is very welcome. Thanks a lot for all your help!

As always, we are extremely pleased with the continued support and sponsorship of the SCNA by Saab USA, Steve Shannon, Jan-Willem Vester and their capable staff are really appreciated for their continued support throughout the year. The support of all of our sponsors is always appreciated and we would ask everyone to remember this when you make a decision on buying or leasing a new Saab, or, upgrading or fixing an older one.

We hope you have a wonderful time and look forward to seeing you all again in Colorado for SOC09!

Safe Saabing!

Ian Glenday, President
Saab Club of North America

SOC 08 2

This convention is also listed on the Saab Convention Archive here on Saab History.

Here is the official convention booklet available for download below.


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Saab Automobile USA President’s Reflection of 2008 SOC

Posted on 27. Aug, 2008 by .



Photo Credit: Saab Automobile USA (pictured L-to-R Steve Shannon, Sten Wennlo)

Steve Shannon, Saab Automobile USA’s President, reflects on the 2008 Saab Owners Convention on the GM Blog “FYI”.

Here is an excerpt from his reflection:

By Steve Shannon
General Manager, Saab USA

As many of you know, the 26th annual Saab Owners Convention took place this past weekend in Devens, MA just west of Boston.

Since Saab’s U.S. start in the late 1950s, the Northeast has been a “home away from home” for Saab, as many of the regional and seasonal circumstances closely mimic our Scandinavian origins. No wonder those thrifty two-strokes, as well as the now-classic 99 and 900 Turbos in the 1970s and ’80s, almost immediately found a local cult-like following.

This clearly showed at this year’s Saab convention, with over 400 owners present with their cars from all models and vintages from all over the United States, under perfect logistics and weather circumstances in the Devens area.

To read the rest, please visit the GM FYI Blog directly.

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Saab 9-X BioHybrid Concept Tours Washington, D.C.

Posted on 27. Aug, 2008 by .



Photo Credit: Saab History

The Saab 9-X BioHybrid concept car will be touring Washington, D.C. this weekend, just after it made its appearance at last weekend’s 2008 Saab Owners Convention in Devens, Massachusetts.

To see everything you need to know about the Saab 9-X BioHybrid concept car, please visit this link here.

This just in from Saab Automobile USA

For Immediate Release — August 27, 2008

Award-winning Saab Concept on tour in the United States

Saab 9-X BioHybrid at Washington Times Car Show this Weekend

Detroit – Hot on the heels of the well-attended Saab Owners Convention in Devens near Boston last weekend, the award-winning 2008 Saab 9-X BioHybrid concept is scheduled to be on display at the Washington Times Car Show this Sunday, August 31. The event will take place in the Spring Hill Recreation Center near McLean, Virginia just west of Washington, D.C.

Organized by veteran automotive journalist Vern Parker of the Washington Times, the event traditionally offers an impressive array of classics as well as a peek into the car future. Following the tire marks of the Cadillac Sixteen Concept a few years ago, the Saab 9-X will be among the vehicles playing that forward looking role at this year’s show. For more details, see

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Saab Enthusiast On The 2008 Saab Owners Convention

Posted on 27. Aug, 2008 by .


I write a lot about various events, activities, etc. but with all of the feedback I received in person at the 2008 Saab Owners Convention this year, I thought it was about time to get the Saab enthusiasts feedback on this event.

Below is one of the best e-mails given the constructive criticism I have received so far from participants from this years convention, please read through these and don’t forget to add your comments and cast your vote below as well!

I thought the convention was OK. It ran smoothly and the sessions were worthwhile. NESA’s barbecues worked out well for the day trippers in the bunch too.

I do have some constructive comments though.

I thought the off site hotels, although excellent, were way to far offsite. The SCNA registration said about 6 miles. It was closer to 20!

There were not a lot of things for the family to do in the immediate vicinity which I think was a mistake. There was also not an Autocross or other such track event.

SCNA/NESA could have done a much better job publicizing the event via emails or other mechanisms besides Nines. For example I went to a few dealers and indy’s in my area (NJ) prior to the event and there were no posters or other such information present. Posters should have been sent to all member-discount dealers and shops. Not only that, but even in the vicinity of the convention, there were no signs at the Jackson Road exits on Rte 2 to attract day trippers who may have just been driving by in the number one SAAB market in the country. That seems a waste.

Also, for some reason the SCNA seems afraid to acknowledge some of the other active internet sites besides TSN such as The Saab Link. That board attracts mainly a young group of Saabers who, to be frank, could be the future of the club and its enthusiasm, yet, there were no official notifications on that board; only speculation and copies/links from TSN postings. I think this is a big mistake. We need to be much more open to new ideas, opinions and volunteers. Just because it is different does not mean it is wrong. Although I am not a young Saaber, I know for a fact that some of these folks want to get much more involved in the SCNA board and feel that their comments and issues are not being taken seriously.


On A Scale Of 1-10 Where Do you Rate the 2008 SOC And Why?

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Björn Borg & Stig Blomqvist In “The Super Swedes” – 1980

Posted on 27. Aug, 2008 by .


In 1980, Sten Wennlo created a promotional campaign with celebrity endorsements called “The Super Swedes”. This program included world famous tennis star, Bjorn Borg as well as legendary Saab rally champion Stig Blomqvist.
Evidently, olympian skier, Ingmar Stenmark according to Mr. Wennlo, was part of the “Super Swedes” program, although I am wonder if he has a film as well like the one above with Stig Blomqvist?
Enjoy the video!

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Production Concept