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Saab Germany Showcases Clothing in Dealership
August 1st, 2008 by Ryan - 0 Comments
Photo Credit: Berlinista
Saab Automobile Germany seems to be selling more than just automobiles these days at one of their Saab dealership’s showrooms in Berlin.
This arrangement recalls my memory of the event that took place in New York City this past March during the Saab Reflective BioPower eco-clothing launch that served as the backdrop for the North American debut of the Saab 9-X BioHybrid Concept car.
So when will fashion designer Elie Saab ,finally showcase his line with Saab when name recognition seems to be everything these days?
Furthermore, I wonder if this trend continues, the Saab brand may end up with satellite stores in malls and airports selling their fashion line of clothing..making the automobile sale absolutely inevitable. There is already advertising at the Munich Airport as well as a boutique such the GM store at the Detroit Airport, so what’s to stop this trend if it helps get more people together with Saab as a globally recognized brand like Apple?
Here is the summary of the arrangement in Berlin, Germany featuring Fashion designer Anette Petermann.
For a few days designs by fashion designer Anette Petermann were showcased in the SAAB Showroom at Kurfürstendamm
Few days ago some designs of well known Berlin fashion designer Anette Petermann were shown at the SAAB Showroom at Kurfürstendamm 100. SAAB is a car maker whose designs are admired by design lovers all over the world.
The clothes which were exhibited at SAAB Showroom perfectly fitted into the design heavy atmosphere and you could encounter a perfect symbiosis of fashion, design and the art of manufacturing cars.
Source: Berlinista
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Posted: August 1st, 2008 under 2000-2009, Germany.
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