Bill Kelly, Saab Cars USA President 1991-1994

Posted on 02. Oct, 2008 by in 2000-2009, Company, Norcross, Georgia


Bill Kelly became acting President of Saab Cars USA, Inc. in Oct of 1991 replacing Sten Helling.

During his tenior, he worked in the corner office at the 35 Executive Boulevard building within Orange, Connecticut campus and was personally responsible for moving Saab-Scania of America, Inc. to Norcross, Georgia in 1992.

Here is his first excerpt from the original press release to the public, dated September 30th, 1991.

William S. Kelly Named President and Chief Executive Officer, Saab Cars, USA, Inc.

In conjunction with this announcement, William S. Kelly, 43, has been named president and chief executive officer, Saab Cars USA, Inc, succeeding Sten Helling who has chosen to remain in Connecticut, and will leave Saab after 11 years of dedicated service with the company.

Mr. Kelly previously served as vice president, sales and marketing, for the Swedish automobile manufacturer’s U.S. subsidiary. Prior to that, Kelly was Saab’s national sales manager in the United States and held various Saab field positions. He first joined Saab in 1980, and has a broad background in dealer relations.

Jan-Ake Jonsson, 40, will assume the position of vice president, sales and marketing, Saab Cars USA, Inc., and will report directly to Mr. Kelly. Before this appointment he was manager, North America Coordination, Saab Automobile AB, and served as the principal liaison between Saab’s U.S. sales and marketing activity and the Swedish parent company.


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One Response to “Bill Kelly, Saab Cars USA President 1991-1994”

  1. Connecticut Car Loans

    02. Oct, 2008

    Saab has been doing a great job for years. There was a point, probably in the late 90’s to early 2000’s that the Saab seemed to not look as nice or luxurious. Even though it had its same shape and look, I thought the front looked waaay to small and gave the car an “off-look.” Also, my sister owned the convertible and the back window was very narrow and hard to see through with the top up. Its still a favorite car of mine because I know vehicle lines go up and down until there are the years when the car seems to be designed perfectly. Saabs are quality, and thats the truth. The past few years, everytime I pass a Saab (preferably black), they look really nice. I love the car from the back and the side and already want to trade my 07 Honda Accord in for one.

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