GM COO States “Saab is key to GM but has to perform”

Posted on 07. Oct, 2008 by Ryan in 2000-2009

Fritz Henderson, General Motor’s new COO has recently indicated to just-auto.com that the Saab brand is “strategically important to GM and is “key to GM, but has to perform”

With Saab Automobile being important to General Motors, I wonder why GM just can’t just provide more money towards the brand and get the products out sooner, such as the new small car touted as a 9-1, the 9-3x Cross-Combi and of course the 9-4x and next generation 9-5.

I have to agree with my arch nemesis (and this is a rare occasion), but the spending on Cadillac in Europe has been a collossal waste of time and resources that needed to go to Saab in the first place. So the question is here, are there lessens that have been learned here in this exercise and is it now clear that Saab is the obvious beneficiary for GM afterall especially since it’s “key”?

There’s an old saying that, “you can’t make money unless you spend money”, so maybe we can begin applying this statement more and more with the Saab Automobile brand as GM continues to realize just how “key” they really are.

Here is a brief summary on just-auto.com. If anyone has access to this, please let me know.

Date: 6 October 2008

INTERVIEW: Saab is key to GM but has to perform – GM’s Henderson

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Summary: As GM looks to offload its Hummer brand, how does the company feel about perennial financial underachiever Saab? GM COO Fritz Henderson tells Dave Leggett that while the brand is strategically important to GM, it is no sacred cow and has to perform. Read the complete article…

Source: just-auto.com editorial team

Tags: COO, Dave Leggett, Europe, Fritz Henderson, General Motor, Hummer