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GM Premium Brands North America (Saab, Cadillac & Hummer)
October 28th, 2008, 4:04am by Ryan - 0 Comments
It has been recently indicated that Saab Automobile USA, is now part of the channel now known “GM Premium Brands” North America. GM Premium brands consists of Saab, Cadillac & Hummer. The configuration of these brands is what we’re now seeing in Saab dealerships across the United States.
While the Saab USA name may be used here and there, I expect that to be used less and less internally and only be used as a simple external indicator of the brand in the limited advertising and marketing exercises within the United States.
Furthermore, there is no more president for the Saab brand as well, as the previous president, Steve Shannon while continuing to act as a general manager for Saab, is now also managing director of the premium brands, Cadillac, Hummer & Saab. Mr. Shannon’s time now not 100% devoted to leading Saab Automobile’s operations in the United States, so how can this be beneficial to Saab?
This all means that Saab is officially not receiving any urgent priority in the United States in comparison to other brands, and with a new “premium brands” channel, we should expect this trend to continue.
All of this news may call for a final tagline “Saab, the best kept secret”
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