Saab-Salomon Partnership Ends In United States In 2009

Posted on 11. Nov, 2008 by in 2000-2009

I have just found out today that the Saab-Salomon Partnership will be ending in United States In 2009, however other European countries will continue where General Motors Europe & Saab Automobile AB is breaking even.

Both Saab & Salomon officially began in 1947, however the Saab-Salomon partnership began in 2001.

In early 2007, the Saab-Salomon partnership had ski events here in the United States, specifically at five participating ski resorts, 2 in the North East, and 3 on the West Coast.

In Janary of 2008, Saab Automobile also had their global launch of the Saab 9-4x BioPower concept in Detroit, Michigan. It was at this location where Saab further illustrated a collaboration with Salomon, specifically on the integrated ski carrier and cabin design of the vehicle along with avid skier, Kaj Zackrisson. At this launch, I filmed and inteviewed Kaj simultaneously while he showed us this Saab-Salomon inspired concept car.

In March of this year, I promoted the Saab-Salomon Aero-X skis at the Okemo Mountain Resort in Ludlow, Vermont, a ski resort that formerly worked with Saab USA, and at the time also collaborated with the Saab-Salomon partnership program. At this resort, I was filmed while I skied and promoted both the Saab-Salomon partnership as well as clear indicators that this mountain was in need of a new partner, and that Saab USA’s XWD vehicle was well positioned to partner with them in such a capacity.

Although there has not been a lot of activities here in the United States since 2001, many ski resorts did enjoy the Saab-Salomon partnered activities and events over this time.

As of January 1st, 2009 the Saab-Salomon partnership will officially conclude.

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