Saab 9-3 XWD Billboard Ad On Interstate 93 Boston, MA

Posted on 12. Nov, 2008 by in 2000-2009, 9-3 SS


Photo Credit: Saab History

En-route to Shaw Saab in Norwell, Massachusetts I could not ignore a fairly obvious Saab 93 XWD ad on a billboard while ironically driving on the Southbound lane of Interstate 93 within the Boston, Massachusetts limits.

This past November Boston, Massachusetts was the location for the North American launch of the XWD halo vehicle for the Saab brand, the Saab 9-3 Turbo-X.93-copy.jpg I was there as a guest of Saab Automobile USA, and thanks to Saab of Hunterdon & JMK Saab, I had the opportunity to film the event for us to enjoy!

This ad is only placed for South bound traffic as they leave Boston, and apparently the cost for the North bound lane to Boston is approximately twice the price!

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