Saab Automobile USA “Read The Road” XWD TV Ad

Posted on 13. Nov, 2008 by in 2000-2009

Saab Automobile USA & McCann-Erickson have just released the “offical” version of the Saab 9-3 XWD television ad that I mentioned earlier this week.

This ad, is an updated version of the one shown this past August during the final day of the 2008 Saab Owners Convention.

The voiceover is okay, but shouldn’t he be mentioning that Cross-Wheel Drive is not only available in the Saab 9-3 Sport Sedan, but the Saab 9-3 SportCombi as well? I am guessing that a 2nd iteration will be coming out shortly.

What do you think about it?

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