Saab Automobile USA Advertising Budgets Revealed By Insider

Posted on 16. Nov, 2008 by Ryan in 2000-2009

Saab History has received some recent budget figures for Saab Automobile USA from an anonymous insider:

Any takers as to what the price of the television, web ads and billboard ad in Boston cost them?

Saab Automobile USA is clearly focusing on the North East with their advertising budgets these days, no surprise, but this is the last market they have left, if they don’t have the North East, there is clearly no reason to be sold in North America given that this is their largest market (ie. 60% of all sales come from this region).

Here are the figures below for your information:

Budget by Market:

NY $5,350,000

Boston $2,100,000

DC $1,420,000

Philly $1,290,000

Hartford $252,500

Tags: Boston, Hartford, North America, USD, web ads