Sten Helling, Saab Cars USA President Sept-Oct 1991

Posted on 17. Nov, 2008 by in 2000-2009, Company, Orange, Connecticut


Photo Credit: Saab Cars USA, Inc.

Sten Helling accepted a position as interim President & CEO of Saab Cars USA in September of 1991 and worked in the corner office of 35 Executive Boulevard in Orange, Connecticut.

In 1980, he joined Saab-Scania of America as the National Manager of Sales and Marketing. Under his leadership at this time, he saw the Saab car division grow from 14,5000 units to 47,000 within a six-year period, the historic “60 consecutive months of growth”. In 1987, he was appointed executive vice president, sales and marketing.

Born in Gothenburg, he lived in Madison, Connecticut throughout his time with Saab. As part of the a new plan, Bill Kelly succeeded him, a month later in October of 1991.

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