Archive for November, 2008

The Saab 99 Combi Coupe : 1974 – 1978

Posted on 29. Nov, 2008 by .



Photo Credit: Saab Automobile:

The Saab 99 Combi Coupe or Wagonback as it was initially referred to in the U.S. arrived in 1974 following the Saab 98 prototype while it took on the additional characteristics of the 99.

The Saab 99 Combi Coupe was designed by Bjorn Envall and was produced in Uusikaupunki, Finland as well as Trollhattan, Sweden.

The Saab 99 Combi Coupe was a hatchback and known as the Wagonback in the U.S. and was Saab’s first designer, Sixton Sason’s final project of the 99, to be produced.

This model set the history books as the first true “hatchback” for Saab and the first model is on display today at the Saab Car Museum.

This model for SAAB came equipped with the following specifications:

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Saab History On Nationalizing Saab Automobile

Posted on 28. Nov, 2008 by .


I am proud to say that The Local, Sweden’s news in English, has just published a piece I did on nationalizing Saab Automobile after recently urging General Motors to sell the brand.

This piece is a good follow-up to the piece a professor at the University of Gothenburg, Sweden wrote recently on the topic. In addition, it also relates to the reports that Saab Automobile AB has been talking to the Swedish Government about possible financial support if and when GM goes under.

Please read this piece I wrote below for The Loca or click on the link here. I encourage comments!


Saab History On Nationalizing Saab Automobile

Since 1947, Saab Automobile has been inextricably linked with its Swedish roots as an innovative and progressive automobile company. The heritage of Saab Automobile originally began in 1937 as an aircraft company. The formation of Saab was in response to the immediate requirements of the Swedish Government during the War, so it’s foundations began as a byproduct of the Government’s needs.

Saab’s connections to its Swedish roots and aircraft heritage has been over the years, strengthened. This can be seen during recent ad campaigns which focused on the ties between the aircraft engineers and Swedish design. This branding has become commonplace during the 19 years of ownership of Saab by General Motors.

While there is no question that Saab is a Swedish brand, the dire straights that the parent company (General Motors) is currently in, could mean the end of Saab. This could effectively end 60+ years of uniquely Swedish innovations, engineering and significant contributions to the automotive industry as a whole. Not only will there be an economic void of monumental proportions, there will also be a total loss of national pride and identity for the country of Sweden.

Across Sweden, industry, academia and Government will all be affected if Saab were to be relegated to the backburner of the GM portfolio. It is clear that reversing this trend is the best way for Saab to maintain its unique Swedish design, engineering, innovation and identity. While there have been rumors that GM is thinking about potentially selling Saab to another car manufacturer, I believe that nationalizing the brand is the proper and most suitable method in order to continue Saab Automobile.

Having lived in Sweden, I have seen first hand, the nationalized public transportation system which is as a critical infrastructure for the Swedish economy to thrive. In this respect, I do not see why a car company like Saab could not be nationalized as well. The infrastructure in which the vehicles travel, has already been paid for by the Swedish Government and are some of the best roads in the world. In addition, the academic institutions, through governmentally funded programs, have also been subsidized by the Swedish Government when collaborating with Saab Automobile’s future product development. Finally, the Swedish Government will be at a significant advantage by owning Saab as it will have the full autonomy to design, build, and regulate the next generation of private transportation which will meet their goals of ending fossil fuel driven vehicles by 2020.

If the Swedish government is truly serious about meeting their goals of economic and environmental security, much like they were back in 1937, they will move quickly to nationalize Saab Automobile today.

Ryan /


Saab’s Aircraft History – 1937

Government, Academia & Industry

KTH University

Integrated Design Methods for Mechatronic Servo Systems

This research project was a part of the “Gröna Bilen”/FCHEV (Fuel Cell & Hybrid Electric Vehicle) program sponsored by the Swedish government, Saab Automobile, Scania AB, Volvo AB and Volvo Car


The objective of the project was to develop a model based design and optimization methodology for mechatronic actuation modules, primarily intended for automotive applications, but applicable to electromechanical servo systems in general. The project started in September 2002 and ended in September 2007.


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The Saab 99 : 1969 – 1984

Posted on 28. Nov, 2008 by .



Photo Credit: Saab Automobile AB

The Saab 99 debuted at the New York Auto Show in April of 1969 as the successor to the 96. The 99 was initially designed as a larger 96, however over the time this model became the initial signature design and inspiration for future Saab designs of today.

The 99 was final vehicle that the first Saab designer, Sixten Sason’s designed. However, this design was collaborated with Bjorn Enväll and was produced in both Trollhättan, Sweden as well as Uusikaupunki, Finland.

The production of this model began as a 1969 model year and continued until 1984.

This model for SAAB came equipped with the following specifications:

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New Saab Automobile USA Red Tag Sale TV Ad

Posted on 26. Nov, 2008 by .


Saab Automobile USA’s McCann Erickson has just delivered their third television ad, this one being a hybrid of the Saab 9-3 Convertible “Recycle” ad along with the Red Tag Event event mentioned this past weekend.

I find the voiceover in the ad “interesting” because almost two weeks ago back on November 15th, I wrote about Saab USA’s website Build-Your-Own section being “downgraded”. This site feature only displayed new Saabs in laser red, and “somehow” this idea about any color you want as long it is red, has been continued in this ad where they state “Saab drivers have always been attracted to the color red”. I believe that this line was taken out of context from my previous posting. Furthermore, for argument sake, we know they did not create this opening line in the ad because of the “red” tag sale itself, as the red tag sale is not unique to the Saab brand, it is a GM sale event that spans all of the brands. So the question is, where did they get the data showing that Saab drivers have always been attracted to the color red? Perhaps from the Saab USA website of course, which only gives you that option!

However, if you are interested in buying a new Saab 9-3 or 9-5, now is the time as long as it is completed prior to January 5th, 2009 in the United States. I have already heard one colleague of mine talking about how hard it was to pass up an offer on a brand new 2008 Saab 9-3 SportCombi for just $24,000! What a deal!

I suggest you visit the following Saab dealerships which are Saab History advertisers here in the United States to take advantage of this incredible offer, because now IS the time to buy!

If you are in the North East –

New Salem Saab – Albany, New York

Shaw Saab – Norwell, Massachusetts

JMK Saab – Springfield, New Jersey

Cherry Hill Saab – Cherry Hill, New Jersey

Herb Chambers Saab – Boston, MA

If you are in the South East –

Jim Ellis Saab – Atlanta, Georgia

If you are in the Pacific North West –

Gary Small Saab – Portland, Oregon

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The Saab 97 (Sonett III) 1970-1974

Posted on 26. Nov, 2008 by .


Photo Credit: Saab Automobile USA

The Saab 97 (Sonett III) began production as a product of a Swedish and italian design collaboration and was unveiled in the spring of 1970 at the New York Motor Show.

The chief designer Sergio Coggiola as well as Gunnar A Sjögren were put to task to create this new version of the Sonett, following the previous model, the Sonett II, still with the designation of Saab 97.

This model range was produced until 1974, again at the former ASJ factory in Arlöv, Sweden. Most of the Sonett III’s were exported to the United States.

The final production model in (Mellow Yellow) is located at the Saab Car Museum in Trollhättan, Sweden.

This model for SAAB came equipped with the following specifications:

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Second Generation Saab-Salomon Aero-X Ski Announced

Posted on 26. Nov, 2008 by .



Image Credit: Saab-Salomon

Although the Saab-Salomon partnership is ending in North America in January of 2009, a second generation Aero-X ski has been introduced in jet black, inspired by the Aero-x but with a taste of the Turbo-X.

I had the priviledge to demo the first generation Aero-X Skis that debuted on December 7th, last season at Okemo Mountain in Vermont.

With this product again being only available in Europe, we’ll see how I can do with another demonstration.

It is my hope that I can get the opportunity again to compare these skis to the previous ones again this season.

Below is the press release:


Saab inspired ‘Aero X’ ski with full wood core

On the piste with Saab and Salomon

Scandinavian car brand Saab, renowned for its progressive design, continues its creative partnership with leading sports brand Salomon to bring the newest generation of an innovative ski to the market.

The ‘Salomon Aero X’ ski is inspired by Saab’s award winning Aero X concept car and is an expression of Salomon’s latest technology. These all-rounder skis add a totally new dimension to the performance of carving as they deliver unrivalled control on demand.

Like a car axle, the Aero X skis feature ‘hybrid’ technology so the front and back of the skis have very different functions. The front half of the ski is designed to enable the skier to maximize the turn and gain power through it, allowing the skier to choose and control the radius of their arc.

New for 2009 the Aero X skis is constructed with a full wood core for added stability. The core combines with the double monocoque construction to deliver power with impressive torque. The Salomon Aero X ski range offers maximum performance thrills with full assistance, so that every turn becomes intuitive and skiers can unleash the power while remaining totally in control. Just like Saab cars.

Annika Priou, Manager of Saab Marketing Communications says, “This collaboration is testament to the fact that Saab and Salomon complement each other perfectly and understand each other’s independent-minded target audiences. Both brands are demonstrating what seven years of partnership can bring. Together we present cutting edge design to sporty, activity-related products.”

The Aero X ski is priced at around 799 Euros and will be available in January 2009. For more details visit or

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The Saab 97 (Sonett II) 1966-1969

Posted on 26. Nov, 2008 by .


Photo Credit: Saab Automobile USA

The Saab 97 (Sonett II) first debuted at the Geneva Motors Show in March of 1966. This vehicle began production at the Arlöv, Sweden ASJ factory which formerly built locomotives, where there were only 28 Sonett II two-stroke models made, 25 production and 3 pre-production in the first year. In 1967, the Sonett II became the Sonett II V4, up until it ended production in 1969.

The Sonett II was derived from two designs, both the MFI-13 as well as Catherina.

This model was first made famous much like the previous 96, by Erik “On the Roof” Carlsson in a modified car in a rally called the Coupe De Alpes in 1966.

This model for SAAB came equipped with the following specifications:

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Saab Automobile Promotes Ice Scraper To Reduce Co2

Posted on 26. Nov, 2008 by .



Photo Credit: Saab Automobile AB

It is that time of year in the Northern Hemisphere and with it comes the lovely snow and ice. Some of us who aren’t lucky enough to have our Saabs covered need to get that ice off of our vehicles each and every time we drive them.

Saab Automobile AB is offering an ice scraper communicated as a way to save CO2 and Gas. Here is their press release below:



Introducing: The most luxurious, well-designed and coolest ice scraper in the world

Made in Sweden for Saab.

scraper_300.jpgAs winter sets in and the temperature falls below zero, the daily commute takes that little bit longer. In fact before you even drive away there is that irritating layer of ice on the windshield to deal with.

Do you sit in your car with the engine running and the heating on full blast waiting for the ice to melt or do you take the environmental option of clearing the windshield before you start the car? If you opt to scrape, you might scrabble around looking for a suitable implement only to settle for a CD case or credit card – what a pain!

Independent-thinking car brand Saab has the solution to your winter woes. They have designed the most luxurious, functional and coolest ice scraper in the world which is available now from Santa Claus as the perfect stocking-filler.

It’s made of thick, frosted Plexiglas with sharp diamond cut edges, a plough-shaped blade and even a special groove for clearing snow and ice from the wiper blades. Its ergonomic, comfortable and warm grip is made out of leather and pure lamb’s wool. It’s quite simply the ultimate in funky design.

Joe Oliver from Saab says: ”We estimate that, on average, drivers spend 4 minutes clearing ice from their windshields sometimes morning and evening during the winter months. A proportion of these people run their engine in order to use the heater to melt the ice – this adds unnecessary CO2 to the atmosphere which is not environmentally sound. With this in mind, we commissioned the type of ice scraper we would want to use.”

Priced at €44.50, the ‘Saab Funk-Is ice scraper’ is available to buy online through the Saab website

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Production Concept