Who Could Saab Automobile’s New Owner Be?

Posted on 24. Dec, 2008 by in 2000-2009


In order to help narrow down the possible choices of buyers for the Saab Automobile AB brand by March of 2009, I am posting a poll for your to vote to see who could be their possible buyer.

We can begin by stating that the Swedish Government, SAAB AB, SCANIA AB, Investor AB, koenigsegg AB have no interest in buying Saab Automobile at this time.

The possible buyers however could be the following as indicated by Saab Automobile AB’s President, Jan-Ake Jonsson back on December 3rd with the Swedish Press:

The potential buyers that could take Saab Automobile into their 4th era, could be Tata, BMW, PSA all possible buyers he says, but I wonder if Fiat and/or Opel or another could be as well?

Update: We know that Tata Motors now has no interest in acquiring Saab Automobile, nor do PSA Peugeot-Citroen, so perhaps BMW is it, unless there is a surprise not yet mentioned.

Please vote below as it will be interesting to see why you vote the way you do by providing comments such as “why you think one company would be the buyer over the other” (ie. more cash than another company, a better fit for Saab, etc.)

I have closed the poll below given the recent developments.

Who Could Saab Automobile's New Owner Be?

  • BMW (42%, 38 Votes)
  • FIAT (16%, 15 Votes)
  • Opel (16%, 15 Votes)
  • PSA (11%, 10 Votes)
  • Other (9%, 8 Votes)
  • TATA Motors (5%, 5 Votes)

Total Voters: 91

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5 Responses to “Who Could Saab Automobile’s New Owner Be?”

  1. Ted Y

    24. Dec, 2008

    I voted BMW, hoping that they would slot Saab in above Mini to share development costs with Mini. I think BMW could follow the Mini model and allow Saab to be as quirky and different as they want (like Mini). That way they wouldn’t compete directly with Bimmers, but would fill a nice niche vacuum. I think BMW would support (and use) Saab development of new technologies, and also share BMW technologies.

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  2. Vicente Glez.

    28. Dec, 2008

    Creo que Renault necesita una marca premium para entrar en EEUU y saab tiene esa llave que a Renault se le ha resistido. Además se complementarían en el sentido de la seguridad, reducción de peso en los vehículos, motores mas pequeños, uso de etanol, etc.

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  3. Aaron Winstanley

    29. Dec, 2008

    What a great idea. BMW would be perfect for Saab 🙂

    I still think Sir Richard Branson would be a good buyer.

    But BMW I could live with that.

    Im sure Saab would do better with BMW then what happened with BMW and Rover.

    Reply to this comment
  4. mark93

    30. Dec, 2008

    I can’t see how Opel could buy Saab at the moment. Opel would first have to be at least partially separated from GM, and that’s not going to happen in the 90 day timeframe that Saab has. Otherwise it’s like Pontiac buying Saturn. It’s just not going to happen.

    I think Fiat is probably the most likely possible buyer, but I’d like to add Mercedes too. It could sure use another brand. Smart doesn’t really count does it?

    Reply to this comment
  5. Aaron Winstanley

    31. Dec, 2008

    I think as Ted Y said, BMW would let Saab be as quirky as possible and I think thats very important for Saab. I would be very pissed off if they stopped putting the ignition in the centre console, it always makes me laugh watching a persons first time in a Saab. They can never work out where to put the key without looking around! It so funny.

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