Saab History Wants An Aggressive Relaunch Of Saab Automobile In North America This Year

Posted on 01. May, 2009 by Ryan in 2000-2009

It has been twenty years since I recall seeing one of the most aggressive advertising campaigns spearheaded by none other than former Saab-Scania of America, Inc’s, Bob Sinclair.

In this video, filmed in 1989 at the former Saab-Scania headquarters in Orange, Connecticut, just before 50% of Saab Automobile was purchased by General Motors, you will see Bob Sinclair sending a strong message about an aggressive advertising campaign that really hits the nail on the head.

At that time, it was the energy that leaders such as Bob Sinclair had that really encouraged people to be excited about a car company such as Saab and you can see it in the video so clearly.

Today, it’s about not only leadership and energy, but also those that have passion for the company and we need to bridge that gap this year to what Bob Sinclair brought to the table. I have said it before and I will say it again, we need all of this and more for the new Saab Automobile North America, Inc. that I hope is relaunched later this year in the United States.

We need a workforce that is committed to the company, we need leaders that are focused on long-term success, and we need a new home that is appropriate and logical and makes the most sense for the company.

I am a strong proponent for an aggressive relaunch of Saab Automobile in the United States this year and again, I am committed in assisting in this process in just about any way I can.

Tags: aggressive advertising campaign, aggressive advertising campaigns, Bob Sinclair, car, Connecticut, energy, General Motors, Saab Automobile North America Inc., Scania of America Inc, United States