Saab USA Advertising & Promotions Manager Leaves Post

Posted on 04. May, 2009 by in 2000-2009, Detroit, Michigan


Saab History has just learned that GM Premium Brand’s, Saab USA Advertising & Sales Promotion Manager, Steven Haener, has just left his position for another position within GM at this time.

This means that there is no longer anyone managing Saab Automobile’s advertising, promotions, merchandising efforts in the United States at a national level. It’s effectively the dealerships fending for themselves with their own regional advertising, promotional and merchandising (parts) activities at this time.

Steven Haener managed national advertising, sales and promotional activities such as the Saab Performance Drive Team Appearance & Born From Jets Mobile tour, Saab-Mavic Bicycling Partnership and the Saab-Salomon XWD Ski promotional program in the United States.

We first met in 2005 at the Born From Jets tour at Andrews Air Force Base in Washington, D.C. when the tour began, and he was kind enough to connect with me there at the event.

It is unfortunate to hear that he is now, no longer there with no replacement in sight, just a week after Jan-Willem Vester, former Saab Automobile USA communications manager departed. This news also continues the trend, three months ago, since the director of marketing, Roger McCormack departed, and before that, the product director, John Libbos in December. I think that this departure makes Steve Shannon who I just interviewed, the only remaining ‘Saab USA’ employee, albeit under the ‘GM Premium Brands’ umbrella at the Saab USA HQ at the GM Renaissance Center in Detroit, Michigan. I wonder if this is due to the fact that he is member of the Saab Automobile AB Management board?

It’s clear now more than ever before, that we need an aggressive relaunch of Saab Automobile in North America this year, because at this present time, it’s ‘effectively’ just the customers and the dealerships with some loose “support” from GM in Detroit.

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No Responses to “Saab USA Advertising & Promotions Manager Leaves Post”

  1. Laura Incerto

    19. Jul, 2010

    I just read the article about you’re needing a promotions manager. Would I be able to apply for the position? If so, who should I email my resume to? I look forward to hearing back from you. Thanks very much, Laura Incerto

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