Saab-Scania Of America Dealer Support Promo Video With Sten Helling, National Director Sales & Marketing – 1987

Posted on 04. Jun, 2009 by in 2000-2009, Orange, Connecticut

Sten Helling, former National Manager of Sales & Marketing for Saab-Scania of America, Inc. until he retired as President on October of 1991, significantly impacted Saab’s sales in the United States over that time.

Through a stellar effort along with former President of Saab-Scania of America, Bob Sinclair and their team in Orange, Connecticut, they ensured the historical “60 consecutive months of sales growth” from 1982 until 1986.

There were many aspects that contributed to this unprecedented time for Saab in the United States, but one of them was quite clear, dealership development.

In this video above received a the Saabs @ Carlisle event recently, Sten Helling describes all of the aspects that the Saab team prepared, in order to support the dealerships in the United States in 1987 for the following year.

You will find that this support is absolutely incredible, and it is my hope that this kind of organized, well thought out and planned approach can return again some day in the not-so-distant future for Saab in the United States.

I hope you enjoy watching this video whether you are a consumer, dealer or just plain all around enthusiast interested in seeing a turnaround for Saab Automobile.

* Stored Permanently in the Saab History Video Archive.

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No Responses to “Saab-Scania Of America Dealer Support Promo Video With Sten Helling, National Director Sales & Marketing – 1987”

  1. Golfhunter

    04. Jun, 2009

    A very , very interesting document !! Great find .It’s cool to see Saab from the inside .
    Mr Helling wasn’t the dealership for smilies though

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