Saab History Interviews Sten Helling, Former Director Sales & Marketing Of Saab-Scania Of America

Posted on 24. Aug, 2009 by in 2000-2009, Orange, Connecticut

At the 2009 Saab Owners Convention, I had the esteemed honor to interview Sten Helling, the former director of sales & marketing for Saab-Scania of America, Inc.

It was a pleasure to meet with him and I thank him for giving us the opportunity to learn about his work with Saab-Scania Of America in Orange, Connecticut from 1980 until 1991.

Below is the bio he has provided from when he worked with Saab-Scania of America.

“Sten Helling was born and educated in Gothenburg, Sweden.

He joined AB Volvo in Gothenburg in 1963, transferred to Volvo of America in 1965. He left Volvo in 1980, at that time National Sales Manager of Volvo of America, to join Saab Scania of America, as General Manager, Sales and Marketing.

Bob Sinclair, who became president of Saab-Scania of America in 1979, and Helling, had worked together as President and Manager, Sales and Marketing, respectively, developing Volvo’s business in the western half of the United States, from 1967 until 1979.

Helling progressed as Vice President, Sales and Marketing, Executive VP and President of Saab USA (formerly Saab-Scania of America).

When a GM/Saab board decision was made that Saab USA should relocate it’s head office from Orange, Connecticut to Norcross, Georgia, Helling did not agree with that decision and left Saab USA in 1991.”

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No Responses to “Saab History Interviews Sten Helling, Former Director Sales & Marketing Of Saab-Scania Of America”

  1. Ted Y

    24. Aug, 2009

    Thank you for the very entertaining and informative interview—well worth spending 18 minutes to watch.

    Reply to this comment
  2. Ryan

    24. Aug, 2009


    Thanks. 🙂


    Reply to this comment
  3. ARUK

    24. Aug, 2009

    A great interview. Well done indeed!

    Reply to this comment
  4. Harald W.

    12. Sep, 2009

    A very nice interview. Sten did an exellent jobb för Volvo in the USA. Glad to say that I knew him and worked with him at Volvo in Gothenburg and “got” him a jobb in Calif. with Volvo Western Distr.

    Harald W.

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