Where Do You Think The New Saab USA HQ Should Be?

Posted on 03. Sep, 2009 by in 2000-2009

It was suggested by a peer on the phone tonight (a former Saab USA employee) that I post this poll to you about where you think the best location will be for where the new Saab Automobile USA organization should be located.

As you know quite well by now if you are a Saab History frequenter, that I still believe that this new headquarters should be in Portsmouth, New Hampshire, both the main office, including the heritage collection and historical archives. This location as I have said would be appropriate for just about every reason imaginable from that heritage collection, their reconnection with their roots starting in New England, where their largest demographic is located, to all of the possible promotional advertising and press opportunities right near the mountains and the coast. It’s cost efficient for business tax reasons, it’s ideal for all of the scenic locations for pr and advertising needs, and logical much like what Sweden is doing by bringing all activities “home”, and that being for Saab in the U.S. is New England, where it all started.

Evidently, according to what I have heard as of late, this process of reconstructing the staff for the new Saab Automobile USA will be done by October 1st, so the question I ask you in a poll is, where should that new location be once they realize that they need to leave their leased space in GM’s world headquarters in Detroit?

When answering, please also post a comment about why you chose what you did.

Where Do You Suggest The New Saab USA HQ Should Be?

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No Responses to “Where Do You Think The New Saab USA HQ Should Be?”

  1. Jasper

    03. Sep, 2009

    I live in New York State and over the past two years have frequently traveled to Portsmouth. It is a beautiful town, with wonderful people, and great hotels and restaurants.
    The former PEASE AFB would be a p-e-r-fe-c-t location.

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  2. Ryan

    03. Sep, 2009


    Thanks. I am hopeful, although realistic that what we want and what’s right, can be unfortunately different from what actually happens.

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  3. marcin

    03. Sep, 2009

    I am from NY and I hope it is not going to be this city, like Jasper ,I would also love the new HQ to be in Portsmouth.Ny doesn’t deserve it …..Go New England…….I love traveling there..

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  4. Ryan

    03. Sep, 2009


    Nice to hear. It just seems most logical in all of my research.

    Remember Saab was never supposed to leave New England as Sten Helling quoted from my recent interview and even the Boston based consultants said so, but GM did what they did best then.

    However, this is a new era, so I want to give those at GM spearheading the new Saab initiative a chance and I hope that they move it in the right direction, physically, in due time.

    Here’s the interview if you have not already watched it.



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  5. Kurt W. Krauss

    03. Sep, 2009

    My wife and I drove to coastal New England last week (Stonington, Ct. and then on to Chatham, Mass.) and we passed by the old Orange Ct. headquarters along Rt. 95 – it was both surprising and sad to see how few Saabs were motoring around those parts (compared to even Vermont where I see quite a few Classic 900s and NG cars competing with the omnipresent Subarus). Agreed, Saab should move HQ back to New England and establish a firm presence again there.

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  6. Ryan

    03. Sep, 2009


    Good to hear. You know, some believe that Saab will be in Detroit for perhaps another 3 years..due to the inter connectivity with GM

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  7. Ryan

    03. Sep, 2009

    Here’s a nice why Portsmouth from the local Economic Development Organization:


    Pease International Tradeport
    The Pease International Tradeport, established following the 1990 closure of Pease Air Force Base is one of the most successful military base redevelopments in the country. The Pease Development Authority (PDA), has stewarded development at the Tradeport and local and state officials sit on the PDA’s board of directors. A number of Portsmouth’s largest employers are located at the Tradeport including several corporate headquarters, manufacturing, biotech, and information technology firms. New businesses can build structures suitable for their operations on leased property. The PDA is also charged with overseeing the operation of the Port of New Hampshire. (Please visit http://www.peasedev.org)*

    Pease International Airport
    The airport at Pease is a tremendous asset to the region as well as the businesses located at the Port. The airport is growing and passenger service is expanding. Currently, passenger service is provided by Pan Am and ground support, maintenance, and repair is provided by Port City Air. (Please visit http://www.peasedev.org/web/aviation/aviation.htm)*

    The Port of New Hampshire
    The Port of New Hampshire, located on the Piscataqua River on the Portsmouth side, is a source of great pride for the City of Portsmouth. The overwhelming desire to maintain a working port in the tradition of the City’s past, and the Port’s strategic location on a deep natural harbor, guarantee the future viability of the Port for international shipping. The Port uses co-exist with boating and commercial fishing. The Port has a 66′ wharf (33′-35′ water depth), 310′ long barge pier (22′ water depth), two warehouse structures ( approx. 50,270 s.f.), and container port operations.

    The Port is one of 10 marine terminals located on the Piscataqua River. It serves as an important economic contributor to the State as it offers handling of specialized cargo, and cost-effective shipping and receiving. One estimate asserts that the Port is responsible, directly and indirectly, for upwards of 1,000 high quality jobs. A UNH-sponsored 1993 Economic Impact Analysis concluded that the Port had an annual economic impact of $56 million at that time. Four of the Port’s main users include: Simplex Wire and Cable, ABB/Combustion Engineering, Chart Industries, and the University of New Hampshire. (Please visit http://www.portofnh.org)*

    Foreign Trade Zone (FTZ)
    New Hampshire has one Foreign Trade Zone (FTZ No. 81, awarded by the federal government in 1982) consisting of five distinct sites, three of which are located in Portsmouth. Pease International Tradeport has 1,095 acres (including the airport), 10 acres are at the Port of New Hampshire, and 50 acres are at the Portsmouth Industrial Park on Lafayette Road. A Foreign Trade Zone (FTZ) is a site within the United States where items may be imported, stored and processed with deferral or elimination of customs duties and excise taxes. Firms operating in an FTZ are thus able to operate more competitively in the international market.

    For more information on Portsmouth’s Foreign Trade Zone, Pease International Tradeport, the Airport at Pease International Tradeport, and the Port of New Hampshire go to “International Business in Portsmouth” section.

    Portsmouth’s Workforce
    Portsmouth has a youthful and technologically adept workforce. Many educational institutions, including the University of New Hampshire and a number of technical colleges, produce workers who thrive in the technologically and biologically oriented business climate that has characterized much of Portsmouth’s new economic growth. According to the 2000 Census, showed over more than 40% of Portsmouth’s residents had advanced degrees. Many of those and others are specially trained for careers in technological fields.

    New Hampshire Tax Advantages
    New Hampshire’s tax structure is very business friendly. There is no sales tax, no use tax, no income tax, no capital gains tax, no inventory tax and no higher assessment for commercial or industrial real estate. There are loan guarantees and tax exempt financing for manufacturers.
    For more information on New Hampshire’s tax advantages please visit the New Hampshire Office of Business Development http://www.nheconomy.com/*
    return to top^^

    Quality of Life
    Portsmouth’s quality of life is hard to beat. Professionals, especially young, entrepreneurial and highly skilled technical workers have been particularly attracted to all that Portsmouth offers. Portsmouth’s working port combined with its natural landscapes, parks, and proximity to New Hampshire’s lakes and mountains region means there is something for everyone here. Educational resources at all levels are of outstanding quality. Portsmouth’s civic life, and arts and cultural resources are highly regarded throughout the state, New England and the Northeast.

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  8. lowbar

    03. Sep, 2009

    I would like to see Saab alive in the USA with a strong presence. Where in the USA is not that important. With that said if it was my choice I would pick Atlanta. Saab has a history here, it is close to Road Atlanta, the POE in Brunswick, it is a transportation hub, has a great airport, a good business climate and good year round weather.

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  9. vern

    03. Sep, 2009

    why not toronto?

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  10. SG

    04. Sep, 2009

    Atlanta. The infrastructure is probably still there. The Aero Academy can be reinvigorated, and it has a young and mobile population.

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  11. Ryan

    05. Sep, 2009

    The big question with the relocation may not be where as the first priority, but when..when will they be able to move with so much tied to GM?

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