Saab History Interviews Knut Simonsson, Saab Automobile’s Global Director Of Sales & Marketing

Posted on 17. Sep, 2009 by in 2000-2009, 9-5 NG

At the 2009 Frankfurt Auto Show, thanks to Tynan’s Saab & JMK Saab, I had the great opportunity to have an interview with Knut Simonsson, Saab Automobile’s global director of sales & marketing and part of the Saab Management Board.

It was two years ago that I first met Mr. Simonsson while attending the 2008 Saab 9-3 Media event at the House of Sweden while living in Washington, D.C. as he was my co-pilot in a laser red Saab 9-3 Sedan.

During this interview, I asked the questions that needed to be asked about both the dealerships survival as well as the customers and I think the responses were quite good as indicated where Saab Automobile needs to establish trust with both, moving forward. I specifically liked his responses about supporting both dealerships and gainint the trust of customers in a localized/regional sense.

The best thing I received after interviewing with him is that Saab dealerships, specifically in the United States would be receiving their new agreement letters from Koenigsegg before December 31st, 2009 when their current GM “wind down agreements” expire. Truly great news and I’m happy to have been there to report on this!

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