The All New Saab 9-5 Global Debut & Press Conference

Film Credit: Saab History

At the Frankfurt Auto Show, Saab Automobile had their global premiere of the all new Saab 9-5 sedan during a press conference held at 1:30.

This press conference began with Saab President, Jan Ã…ke Jonsson who discussed Saab’s emergence from reconstruction along with their process to become an independent entity from General Motors. Following his introduction, singer, Asha Ali began her song “The Time Is Now” that led to the unveiling of the all new Saab 9-5.

Please enjoy the video I produced. Overall though, I think it came together quite well for the initial introductory film for the Saab 9-5 debut at the Frankfurt Auto Show.

This footage and my presence would not be possible without the support of Tynan’s Saab & JMK Saab.