The New Saab Cars North America Team Starts Today

Posted on 05. Oct, 2009 by Ryan in 2000-2009

As we all learned a few weeks ago, the new Saab Cars North America team starts today . The team led by Chief Operating Officer, Mike Colleran, formerly the National Sales Director for Saab Automobile USA, is excited to get things underway.

This new sales, services and parts team will be working hard from here on out, with the most critical work transitioning the company to be a separate entity from GM over the next three months as January 1st, 2010 fast approaches.

The new products that the team will be introducing here in the short term within the United States include the 2010 9-3x, 2010 All New 9-5, 2011 9-4x and the 2011 All New 9-5 Wagon.

The 222 Saab retail channels (dealerships) in the United States will all need to obtain a number of key items in order to support the new team’s objectives. The items needed by the dealerships include new agreements, floor planning and leasing, among a host of other necessities in order to make these products available to current and prospective customers. It is my hope that this new team will do all that it can to develop new relationships with these retailers and get them what they need from here on out.

Of course to be able to get the word out that these new products exist, it’s critical that the new team launch a robust advertising and marketing plan that clearly communicates that they are starting to become an truly independent company from GM. That news should receive great results for both the customers and the dealerships.

I welcome this new team in starting the 4th era of Saab from 2009 onward.

Tags: Automotive Component Group, chief operating officer, GM, Mike Colleran, National Sales Director, retail channels, Saab Automobile USA, United States